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  • How to Use Instagram Analytics

    Instagram is a thailand whatsapp number data
    powerful social media platform for brands of all sizes. It can be used to attract and engage customers but is also a top digital channel for effective influencer marketing.

    The success of social commerce and shoppable posts has also seen Instagram grow as a lead and revenue generator for many brands – ranking as the second most popular social network for shopping in the U.S according to Statista.

    With broad reach, great targeting features, the opportunity to target and impactful video formats.

    So how do you know if your Instagram marketing strategy is working? That’s where analytics comes in.

    How to Set up Instagram Analytics

    First of all, there is no call to action
    you need a Business or Creator account to view analytics.

    If you have a personal account, it’s easy to convert it to one of these by clicking on your profile picture and selecting ‘Settings’ followed by ‘Account’.

    Then all you need to do is select ‘Switch to Professional Account’.

    Once you have access, to view account insights you just:

    • Go to your profile
    • Click ‘View Insights’
    • View metrics under the Overview section or click on specific content you’ve shared for a more detailed breakdown.

      What Metrics Can you Track on Instagram Analytics?

      To monitor and analyze egypt data your Instagram account and content, you need to understand what metrics are available. You should also think about which ones matter most to your business.

      All insights can be viewed by date range, so adjust these as you need depending on the data you’re looking for.

      In the ‘Overview’ menu you can find:

      • Views – You can see a number of metrics under this tab which include:
        • Source of views: Instagram breaks views down by followers vs. non-followers so you can see if your content is reaching new audiences.
        • Accounts reached + time frame percentage change.
        • By Content Type: Filterable by all / followers / non- followers then you see stories, reels posts breakdown.and the images by continent type filtered by views.
        • Audience breakdown: Top location of the audience by top city, top country, top age ranges and gender.