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How to design a responsible generative AI strategy
Create a responsible generative AI strategy
As organizations integrate generative AI into their workflows, establishing a responsible strategy becomes crucial.From marketing to finance, different areas are exploring specific applications of this technology through tests and pilot projects to discover the best ways to implement and scale it.
However, generative AI introduces new risks and amplifies existing ones compared to other technologies. To mitigate these risks and fully realize its potential, organizations must include a responsible use approach in their AI strategies .
The main concerns of generative AI
One of the most prominent concerns is hallucinations, where telegram number list models generate inaccurate or fictitious information. This can lead to serious errors in critical applications and undermine trust in the technology.
Furthermore, intellectual property rights violations are a risk, as AI can reproduce protected content without due acknowledgement, creating legal conflicts.
Another major challenge is data security and privacy
as generative AI can access and manipulate sensitive what is a website footer or what to write in the basement information, exposing organizations to vulnerabilities. Furthermore, the content generated by these tools can be harmful or biased, perpetuating stereotypes and misinformation, underscoring the need for ethical and responsible oversight in their use.
Create a responsible generative AI strategy
To implement a responsible generative AI strategy , it’s essential to raise awareness within the organization. All employees, from executives to technical teams, should be informed about the benefits and risks associated with generative AI . Ongoing training and education help foster a culture of responsibility and ensure everyone understands the ethical and operational impact of the technology.
Furthermore it is essential to establish guidelines and control measures
that ensure safe and ethical use of generative AI . These azb directory measures should include clear policies to avoid bias, protect privacy, and ensure accuracy in results. On the other hand, adopting a robust AI governance framework is essential to oversee these practices. As the generative AI landscape is evolving very quickly, careful monitoring and agile response to new opportunities and threats is necessary. Organizations should ensure that they are up to date with regulatory and compliance requirements specific to their sector and geography, which will allow ethics or compliance teams to properly manage the implementation and evolution of AI.
Organizations should also adopt mitigation
techniques and rigorous testing to identify and address potential risks before they materialize. This includes extensive testing to ensure that AI models do not generate harmful or biased content.
Finally, it is very important for generative AI solution providers to include indemnification clauses in case of plagiarism claims arising from the results generated by their models. In addition, clear requirements should be established regarding the transparency of the models and the documentation supporting them. It is also important to consider requesting independent audits from the providers, to ensure that their AI models meet the ethical and accountability standards that the organization demands.
What is customer relations?
Customer relations refers to the various ways companies improve the customer experience, including helping customers solve short-term problems as well as enabling customer success with long-term solutions.
All you need to knowCustomer orientation
Developing an amazing product is one of the most difficult challenges a company can overcome; But it is definitely not the only factor that determines the success of a business. Today’s consumers are more cross-industry than ever before and can focus on telegram number list what you’re selling. Today, consumers are interested in what you sell them, how you sell it and what happens to them after the sale, and indeed how you build customer relationships .
This shift has pressured companies to invest in their customer service teams to meet the ever-increasing demands of customers.
one Study in 2018 It showed that 59% of consumers have higher expectations of customer service than in 2017, and 96% of customers said that customer service plays a role in their choice and loyalty to a brand.
Currently, businesses are facing the challenge of creating an optimal customer experience, and to achieve this goal, they are focusing on how to manage customer relationships. Building strong relationships with customers is a great way to develop customer loyalty and retain valuable customers for the long term.
If you’re looking to improve customer relations at your company, this article looks at what successful customer relations look like and how you can create them with your customers.
What is customer relations?
Customer relations describes the ways in which a company interacts with its customers to improve the customer experience, including providing answers to short-term obstacles and creating long-term solutions designed toward customer success.
Customer relations aims to create a mutually beneficial relationship with the customer beyond the initial purchase.
Relationships with customers exist in all aspects of a business; But it is more common in customer service. Customer service, customer support, customer success and product development teams all play an important role in building healthy customer relationships. Customer relations extends to the marketing and sales teams because these departments have a significant impact on the company’s interactions with customers.
What functions does customer relations include?
Customer relations includes both reactive and proactive functions performed by the customer service team.
Reactive functions are your team’s efforts to resolve issues reported by customers and include tasks such as responding to customer complaints and resolving issues with the support team. Being able to overcome unexpected customer obstacles is essential for brands looking to build strong relationships with customers.
Proactive functions are actions taken to ensure long-term relationships with customers. These efforts are aimed at enhancing customer success by continuously meeting evolving customer needs.
Customer success teams do this by providing information about products and updates, as well as promoting discounts and exclusive offers. This type of long-term customer relationship management helps companies create lasting impressions on customers who eventually become brand loyal.
Customer service versus customer relations
You may think the two are the same; But customer service and customer relations are two very similar concepts with one distinct difference. Customer service is what your company provides to ensure customer success and is an input function that customers expect from your business at the first point of contact.You must provide proactive customer service features, but most customer service functions are in response to customer actions.
Customer relations focuses on the proactive actions you take to attract customers and improve the customer experience.
Customer relations includes all the important tasks and efforts that the customer service team makes before and after the customer interaction, while responding to the immediate needs of customers is the best way to provide excellent customer service and finding solutions for future obstacles to building relationships. Positively helps with customers.
What are positive customer relationships?
A positive customer relationship is a long-term and mutually beneficial relationship between the customer and the company, which leads to the establishment of a stable relationship between you and the customer and the continuous growth of your business.Positive customer relationships include the consistent quality of what your business offers as well as how you deliver it to the customer.
Benefits of positive customer relationships
Positive customer relationships can create a host of benefits for your company, such as improved leads and increased customer retention.1- Customer retention
Companies that do better in customer relationship keep an eye on online reviews management are more likely to increase customer retention rates. In fact, studies show that 61% of customers stop buying from a company if they have a poor experience.
2- Customer loyalty
Customer loyalty is very valuable to businesses because they are repeat thailand data customers. They buy from you. A positive customer relationship creates customer loyalty because it creates an intangible incentive for the customer to return to the same business.55% of consumers will pay more for a product or service if they are assured of a good experience, while it costs companies more to invest in building positive relationships with customers; But the return on customer loyalty can be critical to generating consistent revenue over time.
LinkedIn Live, the most human way to network on the social network
short time, with the advantage of being able to connect with other people no matter where we are. Broadcasting live videos in which we can participate has also become a common practice . According to Livestream , 87% of viewers prefer to watch content online rather than on television due to the exclusivity of the content. So as not to be left behind in terms of these trends that are already common on most social networks, LinkIn also has its own live content broadcasting platform through LinkIn Live.
What is LinkIn Live
LinkIn launch its native video feature in 2017, and according to the platform, video is the fastest-growing type of content among users. Its latest video feature is LinkIn Live, which launch in February 2019 in the Unit States. LinkIn Live is a tool that allows individuals and businesses to broadcast live videos so that contacts can connect and interact in real time. Because users can access the broadcast at the same time as you make the video, you can communicate with both colleagues and potential clients in real time.
However, in order to broadcast live on LinkIn Live, you must first submi iran telegram data t a request. Please note that responses may take a while and not all requests are accept.
Networking on Linkin
Live, now much closer thanks to its features
LinkIn Live allows you to network in a fast and natural way to connect and intera yes this limit is a t with other professional profiles in the sector ; as it will serve both to make your cz lists self known and to consolidate an image and generate a relationship bas on trust. Thanks to LinkIn Live you will be able to:What image formats to use on your website to optimize performance
When working with images. Shat ne to be integrat into web pages, their characteristics must be taken into account in order to obtain maximum performance and achieve the objectives pursu with them.
Optimizing your photos and, above all, choosing the format that best suits your nes are essential when working with images on a website.
What are the most commonly
There are several image formats that are commonly us when working with photographs, depending on the nes and the intend use of these files:
JPG . This is the most widely us and well-known format, as it is the one us for digital photographs. Therefore, it is the one most us on web pages, applications and social networks, and the one that browsers best recognise. It can be it well and saves CMYK or RGB colour information as well as the greyscale, but its main disadvantage is that it loses quality when compress.
PNG . Its main advantage is that it allows compression without losing much quality, and it also gives the possibility of creating transparencies, something that is not possible with JPG. Its size is considerable and the photographs tend to weigh a lot, so it is us on web pages or applications where there is a israel telegram data special interest in maintaining the highest possible quality, but above all to create logos and vector drawings, which can be adapt while maintaining all the information.
GIF This is the formatA to create moving images without the ne for specific systems evaluate possible key which and programs for their design. It is therefore highly recommend for creating animations and transparencies, although with limit colors, since it barely supports 256. It is also us to create simple logos and illustrations without much quality with flat colors and that weigh little. Photographic images lose a lot of quality with thi cz lists s format, so this type of file is not usually us for them.
TIFF . This is the format chosen for professional image processing, as it maintains high resolution and quality. This type .UX and SEO: the key union for your website
Achieving good SEO positioning for your website is essential for your digital marketing strategy. One of the factors you ne to take into account is user experience. Xommonly referr to by its name in English, user experience , and abbreviat as UX. UX is what users perceive before, during, and after interacting with a website, a digital product or service , and is influenc by different factors such as the interface, text, graphic design, or sound. Therefore, if you want to reach the top positions in search results pages, it is advisable to optimize your UX for SEO.
UX and SEO keys to a perfect combination
The main objective of UX is to make users feel comfortable and stay on your website for as long as possible, thus converting them into potential customers. SEO, on the other hand, aims to improve the page in order to improve its positioning in search engines.
Although they are two different concepts, both UX and SEO are relat. The main objective of these terms is to get quality traffic. In addition, one influences the other. A bad user experienc italy telegram data e will not get you a good ranking and the same goes for the other way around.
seo ux improve web
Will improving user experience improve
It is possible to improve the UX and optimize the SEO of your website if you the latter is especially important take these concepts into account:
The simpler and more intuitive your page is, the more comfortable users will feel and the sooner they will achieve their goals.
Make sure that the products and services you offer are useful to ensure that they remain on the website.
Clear web architecture. The architecture has to be simple, bal cz lists ancing the purpose of the site with the nes of users.
Compelling content. Content must be relevant and interesting, and keywords must be well-defin and link.
Ease of navigation. A smart search engine will help users find the content they want.
Pleasant designContent optimization: separate by keyword types
Keywords are terms that you should use in texts and strategic places on your website so that search engines like Google consider them relevant. At the same time, these are the words most us by users to find the information they are looking for. It is important that you know the different types of keywords to achieve optimization of the content of your page.
The importance of keywords
Although keywords are still a reference when it comes to guiding content strategy, Google algorithms have become increasingly “smarter” thanks to Google PaLM and Latent Semantic Indexing . Semantic SEO tries to give more meaning and depth to the content of the web. In this way, it focuses more on topics than on words, relating the terms to a thematic context to improve positioning . However, although these algorithms increasingly understand search intent better, this intention helps us to know the most us types of keywords. There are several criteria when defining keywords, we are going to see an approach that is very interesting for us.
Types of keywords: know and organize.
These are the types of keywords that we lebanon telegram data find on a website.Commercial Keywords
These searches are usually carri out in cases where the user wants to know more information about a brand, a product or a service , as they may ne to confirm their purchase dec aani too long it ision, compare it with similar products or look for offers or free samples. As these keywords show the intention to buy in the future, they are us to reach an audience that could be
These types of words are usually in the form of a question and are us to resolve doubts . The user uses them to find specific and useful content, such as the meaning of a w cz lists ord or how to make a recipe. Google results pages usually include knowlge panels or information boxes to offer answers. Although the purchase intention in these keywords is lower than in commercial or transactional keywords, they are useful for building brand recognition; since with these terms, your website could be a source of authority for a certain topic and gain the user’s trust. They are usually us in news, guides or tutorials. Examples are:Lead scoring, what it is and how to use it to boost sales
One of the most practical and useful ways to prioritize your potential clients is lead scoring . This method is used to evaluate and pinpoint leads and thus know what strategy to develop with them.
What is Lead Scoring and what is it used for in marketing?
Lead scoring is a technique that allows you to assess the interest of a potential customer for the company . This process helps the marketing and sales team to prioritize, since the resulting score is used to determine which leads are ready for a salesperson to contact them or to move on to the purchasing phase and thus respond to them appropriately. Thanks to lead scoring, you can assess the relevance of a potential customer. Two scores are used to categorize these customers: profile and interest.Most important lead scoring models
In lead scoring evaluation models, two types of information must be taken into account:
Implicit information. This consists of information that the company collects based on the user’s behavior during the inbound campaign : online behavior, number of visits to the website, or interaction via email or social networks.
Explicit information. This is the information that the user provides to the company , such as through an online form . Data such as demographic information, company name, location, position or laos telegram data years of experience are obtained.
Lead scoring strategy, where to start?These are the steps
dou should take into account. You already know that at Súmate we a linkedin sales navigator’s worth in b2b social selling re delighted to be able to help you with your inbound marketing strategy .
Reviewing the database. First of all, before you start qualifyi cz lists ng new clients , it is interesting to review the current database, since many of these clients may be an opportunity.
What is a DNVB and what are its characteristics?
The increase in online sales and online businesses has revolutionis citizens who, until recently, only bought products in shops. The change in model has also l to the birth of companies that are digital natives and have grown to such an extent that they are worthy of study, but above all an example of business success.
What are DNVBs
DNVBs are Digital Native Vertical Brands . These are companies that were born directly on the Internet, without having had a physical establishment beforehand, and therefore their business model has always been link to the network.
In addition to being companies that were born on the Internet, they control the entire business process, since they manufacture, distribute and sell their own products without the intervention of other companies.
Characteristics of digital native brands
There are several factors that characterize digital native brands and make these companies attractive and successful.Prices are tight and have reasonable margins, as there are no intermiaries or external channels, so the consumer acquires the product directly.
Customer experience is a key aspect in the product purchasing process, as the philosophy and values associat with it are of vital importance.
Consumers end up becoming brand ambassadors by getting them to identify with their ideas.
These brands do not usually sell their products through external channels, as they take great care of the purchasing experience and, above all, the . They seek exclusivity above all else and, th kuwait telegram data erefore.are not present in marketplaces
Their market niche is very localiz, so they focus all their efforts on their t design effective visuals for linkin content sharing rget, adapting everything necessary so that the brand is perfectly align with the customer’s nes.
Promotions and marketing actions are mostly digital, with social ne cz lists tworks as the main pillars to reach a larger audience.Instagram Creator Marketplace: Meet the tool that aims to compete with TikTok
he social network Instagram continues to implement tools that can be us by both brands and content creators, with the aim of increasing the possibilities of collaboration between both parties. The latest innovation is the arrival of Creator Marketplace , which is already in testing.
What is the Instagram Creator Marketplace
This Instagram app is a common space where creators can be discover so they can create content for interest brands and get paid for it. At the same time, it allows companies to search for and partner with the influencers they consider most appropriate for their product promotion strategies and thus reach their target audience more efficiently.
This tool aims to put content creators in contact with brands in a much more effective way, so that the relationship is bidirectional and the opportunities for partnership increase when they want to work together on a project. Direct messages are the formula design to allow them to communicate, without having to resort to other more complex methods.
This new feature on Instagram comes after TikTok creat its o korea telegram data n Creator Marketplace , another move by Instagram to smooth out the differences between the two platforms and continue to draw inspiration from TikTok for some of its launches.
instagram marketplace
Parts of the tool for content creators and brands
Instagram’s own Creator Marketplace app provides the opportunity to e a comprehensive guide to linkin banner and cover photo size stablish direct contacts between brands and content creators throughout the partnership process, by establishing four functions within the tool.
Discovery : This feature allows both brands and influencers to select from their preferr interests and topics so they can find what they are looking for, as long as it fits the companies’ n cz lists es and philosophies.
Direct message: This is one of the key features of the application, as it allows for direct communication through messages includ.What is Google Freshness and how does it affect SEO?
Information is always changing, so the best search results are often the most recent . Google uses the Freshness algorithm, which is design to provide the most current and recent results for searches.
What is Google Freshness and
At the end of 2011, Google introduc a major. Shange with the Freshness algorithm . Fhich aim to make search results more accurate and relevant by relating them to current events and the latest news.
Freshness was made possible by infrastructure changes introduc by the Caffeine Update, which allow Google to scale web indexing in an unprecent way by displaying updat content almost on an up-to-the-minute basis .
According to Google’s blog , this change affect approximately 35% of search queries, so the freshness algorithm had a significant impact on the SEO of several websites .
However, the freshness algorithm update was not the first time that Google us time-relat relevance ranking factors. In 2007, Google introduc the Query Deserves Freshness (QDF) algorithm , which stood for “search deserving freshness” and was bas on queries for topics that were hot. The dif japan telegram data ference between QDF and the Freshness algorithm update lies in the fact that QDF’s scope has been narrower and less nuanc than the Freshness algorithm . That is, while QDF look at whether a topic was trend.
Does freshness really affect SEO toda
Although freshness is very useful for obtaining recent and updat in you’ll gain new ideas formation, sometimes, new content is not always the most important thing . There are also searches in which current or new content is not the main or relevant thing. Examples of this type of searches usua cz lists lly occur with historical content or cooking recipes. Therefore, the relevance of current events must be assess, since not all publications are subject to freshness . To do this, three categories must be taken into account.
Learn more about Family Link and activate parental controls on Google
In an increasingly digital world with wide access to new technologies, parents ne to establish certain controls so that their children can browse the Internet or use the applications they like most safely. But they also ne to know how many hours they use the devices, what pages they visit, where they are at any given time or what videos they watch the most on the platforms.
What is parental control
Nine out of ten 13-year-olds have a mobile device with which to access the Internet. Taking these figures into account, it is normal for parents to consider how to control access to different content that is not suitable for their age. In order for parents to have all the information about the technologies their children use, and even to be able to have the guarantee that they are in the place where they have said they would be, a series of parental control applications have been creat .
These tools are very useful for parents and guardians to monitor a iraq telegram data t all times what their children and teenagers are doing, but it is also an effective way to protect and manage the accounts that are creat on their devices, whether mobile or tablet.
Family Link Google’s parental control tool
The most widely us application for managing parental control is Family are produc aspect ratio is Link , the tool creat by Google that can be install on both Android and iOS devices . It is therefore a safe way to set certain limits on mobile phones and tablets to prevent children and teenage cz lists rs from accessing certain websites or applications that are not appropriate for their age.
The CBD sector in marketing, limitations of a rapidly growing market
Cannabidiol, known as CBD, is a legal substance derived from cannabis, which makes it a controversial product when it comes to promoting it . However, a series of organic marketing strategies can help achieve a good positioning for this type of product, which is increasingly generating greater interest among the public.
What is CBD and how is the sector growing
The acronym CBD refers to cannabidiol, a chemical substance derived from the Cannabis sativa plant. However, this substance does not contain tetrahydrocannabinol , THC, i.e. the cannabinoid in marijuana that causes psychoactive or psychotropic effects. In 2020, the United Nations recognized the medicinal properties of cannabis , among which it stands out for being a product:
To treat cases of epilepsy.
Analgesic. Helps reduce pain.
Anxiolytic. Reduces anxiety and fear.
Its use is being studied for the treatment of Parkinson’s and Alzheimer’s.
Anti-nausea. Used in cancer patients with nausea and vomiting due to chemotherapy.
As a result, in recent years the number of cannabidiol products has been increasing in different formats such as oils, ointments, creams, shampoos or capsules, and so has the interest indonesia telegram data among customers.Limitations when marketing CBD products
Due to the growing interest in the consumption of CBD products, the market is oversaturated; this has caused misinformation regarding this substance, generating confusio a attractive image is not n among potential new customers. Therefore, it is important to define a good marketing strategy to promote CBD; generating trust is essential. A key aspect to take into account when advertising these cz lists products is their relationship with cannabis, this generates a series of inconveniences to achieve a successful promotion.