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  • 6 Tips for Promoting Your Content on Pinterest

    Pinterest is a social media platform singapore whatsapp number data
    with a difference. Brands that succeed on the platform treat it as a visual search engine – acting more like Google than Facebook or Instagram.

    In recent years, Pinterest has seen its user numbers grow consistently. The platform now has 537 million monthly active users worldwide, according to Statista, and its biggest audience is women aged between 25-34. Just 17% of Pinterest users are men.

    For marketers – especially those working in lifestyle related brands – Pinterest presents a great opportunity to reach out to and engage an audience. But many marketers don’t know how to leverage the platform effectively and how to build your brand on Pinterest

     Create great content

    If you want to grow your brand and reach more people, customer relationship management software
    then it’s important to create great content.

    There’s no shortage of content online, so ensure the content you publish on your website provides real value to users and is not available anywhere else. Think about who your followers are and cultivate a niche that works for your brand, publishing content on that topic.

    You should use vertical images or videos, just like you would post on TikTok, Instagram Reels, or Instagram Stories. A great example of a brand using Pinterest successfully is the beauty brand, Sephora. With 1.2 million followers and over 10 million monthly views, it posts a mix of images and videos that engage its audience.

     Post videos

    Video is becoming egypt data more popular on Pinterest. So when users scroll through their feed, they will often see videos alongside static images.

    A report from Pinterest claims that the average viewable reach on the platform is 82% for video and they have 3 times better viewability and a 2-times better video completion rate than the ‘average’ social media platform.

    You also don’t have to create new video content every time. Think about repurposing TikTok videos or Instagram Reels that would be relevant to your Pinterest audience.

    The mindfulness app Headspace uses videos in its Pinterest feed to encourage people to take time out. This 15-second video simply asks people to breathe in and out.