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  • Social media marketing as a sales argument

    If a B2B customer approaches a salesperson these days, they have usually already made the actual purchase decision on their own, at least in principle. This makes it all the more important to establish the actual contact much earlier, using other means. In addition, social media marketing offers the unique opportunity to build a relationship of trust based on authenticity, transparency, dialogue and emotions. These soft skills can ultimately be the unique selling proposition for the company.

    Overall, this is by no means the sole

    task of the marketing department. Rather, it is paraguay phone number list the sales people who know their customers well, know where they hang out and what topics concern them. These are precisely the questions that must be the first step in order to be able to sell via social media marketing. Once you have positioned yourself correctly, initiated a dialogue with the target group and convinced them of your abilities online, you then need to convince them in a personal conversation with the “hard facts” such as price, quality, etc.

    Conclusion: It’s not surprising

    that studies show that companies that have dns security extensions a blog generate many more leads than those that don’t. Content marketing – and social media marketing is nothing else – has the ability to prove that the company is a rock star. Marketing just shouts the same message out into the world without providing any evidence.

    Sales via social media marketing

    is therefore just a byproduct of a line data comprehensive social media strategy. If salespeople do not understand that they have to significantly change their role as salespeople, they will certainly not “die out”. However, they will miss out on many opportunities to significantly increase their target quotas.

    Modern lead management is no longer just a “nice to have” but an absolute “must have” if B2B companies are to not only survive in the world of modern marketing but also be successful. Outbound marketing measures are becoming increasingly less important and changing buyer behavior is also contributing to a radical rethink in companies. We are starting to rely on content marketing to generate and develop leads and are attaching increasing importance to the strong cooperation between sales and marketing.