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Tag: Optimize Your Email Campaigns

  • How to Optimize Your Email Campaigns

    Email marketing saudi arabia whatsapp number data may be something you do, but are you actually leveraging it effectively?

    After all, over 361 billion emails are sent and received every day. And that’s expected to grow to 408 billion emails by 2027, according to Statista.

    With such scope and reach, email marketing is a powerful channel for digital marketers. It allows you to nurture prospects, engage customers, and build brand awareness with your target audience.

    While you may be seeing some results from your email campaigns or workflows, there are ways to make the channel work harder and perform even better.

    Subject line

    The subject line there is no call to action
    of an email is what appears in a person’s inbox and can determine whether they click or delete it.

    In fact, 47% of email recipients who open an email do so based on the subject line alone, according to Optinmonster!

    So how can you create subject lines that speak to your audience and compel them to click?

    • Keep it short: Have no more than 5–7 words (40–60 characters).
    • Personalize it: Include the recipient’s name or relevant details.
    • Create urgency: Use phrases like “Limited Time Offer” or “Last Chance.”
    • Be clear: State the value clearly (and don’t use clickbait).

    Here’s an example from the cat food producer, Untamed. The subject line is ‘Personalize your cat’s menu’.

    Word count

    When writing an egypt data
    email it’s important to understand what you need to include and what is superfluous or extra text.

    After all, when people read emails they tend to scan or skim them so it’s crucial to keep the messaging short and clear so people can see instantly what you’re communicating in the email.

    The length of your email also depends on its purpose. For example, you should keep promotional emails concise, but newsletters can be a bit longer.

    Here’s a guide to help inform the length of your emails.

    • Newsletters: 200 – 300 words for enough content without overwhelming the reader
    • Promotional emails: 50 -125 words to quickly convey your message and prompt action