Tag: Lead Generation

What is Cascading Mailings?

Cascade mailings are a method in which a qatar phone numbers list company sends identical messages to a client through different communication channels. The messages themselves are sent sequentially. Cascading mailings one after another, until the user reads the message or performs a target action, such as making a purchase.

Example: a store sends the first message with  a reminder about a discount in WhatsApp. Then, if the user fails to receive the message, he receives the same message. Cascading mailings or a shortened version of it, only in SMS – and so on down the chain .

Why do you need a cascading mailing? 

Cascading mailing has a number of advantages, which is why it is often used in business. For example, it helps:

1. Increase business coverage. First of all, cascading mailings are aimed at increasing conversion and sales. Even if your client does not read the message in Viber, he will be able to receive the same information in WhatsApp. Thus, the probability of purchasing a particular product increases significantly.
2. Save your budget. Since the mailing starts with the most budget channels, there is a high probability of paying for the delivery of messages only to them, thereby reducing costs.

But even if you have reached a more expensive arnold hoog field service engineer communication channel, you can still save money with the help of mailing . The thing is that thanks to the previous channels, you have only a part of the users who have not read the messages – let’s say, 25%. This means that you will pay for SMS mailing not for 100% of users, but only for 25%.

When to Launch a Cascade Email Campaign

Cascade mailings can be used for a variety of purposes – notification of promotions, service information, feedback collection, etc. Let’s give examples of chains depending on the mailing goals and business features.

Online store

From the customer’s point of view, one of the most important things in online stores is quality service . Therefore, here, cascading mailing can be used vietnam news latter as a notification about delivery or order status.

A blog builds an audience and gains trust, works for the company’s reputation and increases recognition, but this happens gradually. Aggressive promotion methods in content marketing are unacceptable: they will push the audience away. The mechanism of advertising and PR, on the contrary, is completely different.

Advertising

• Fast results.
• It is aimed primarily at clients who are already interested in the service or product.
• It has a short-term effect – while the ads are being shown.

PR

• Messages are not always useful to readers.
• There is no task to “sell”, the main thing is to remind clients about the company and create the right image.
• Focus on audience reach rather than quality engagement.

Content marketing is publications that are really interesting to read and that you want to share. At the same time, an advertising block can be in each article: if the reader received benefit or simply enjoyed reading, correctly presented information about your services or products will definitely not be perceived as annoying advertising.

Poor quality content

Sometimes you don’t have to look far to find the reason why content marketing doesn’t work: just read the publications. Inaccurate information, too many unnecessary words, topics that are not interesting to the audience are the main reasons why readers don’t subscribe to a blog. You need to clearly understand the problems and “pains” of the audience : only in this case will the content be in demand.

Repetition is another problem that often occurs in corporate blogs. This becomes especially noticeable when the reader is interested in a certain topic and has already studied some sources. If the articles on your blog are similar to dozens of already published ones, the likelihood of subscription is minimal. Good content is unique content.

Irregularity of publications

A blog where new articles appear sporadically ankur batra does not arouse the interest of the audience. Ideally, if readers are eagerly awaiting a new publication, and you meet their expectations – you promptly talk about the most pressing issues and raise exciting topics.

The possibility of “repackaging” content should not be ignored . A previously published article with already outdated information can be split vietnam news latter into several, updating the information and describing, for example, a case from your practice.

Focus solely on the benefits

The downside of excessive “advertising” is the lack of calls to action . Let’s say your potential client is interested in the topic and reads an article that ends in nothing. Content Marketing ( or rather, ends with a conclusion from what was written ). How should he proceed? Go to the company’s website, see if there is a suitable service there and look for contacts? You can hardly hope for this; most likely, he will simply close the page.

It is important to remember that a blog article is an element of a funnel. Content Marketing  and it should ultimately lead the client to a purchase. An invitation to the website, an application form, a call to take advantage of a discount encourage readers to act.

No goal – no result

Many corporate blogs appeared for one reason only: portugal phone number list all companies do it, so we should too . This approach usually lasts for a few months at most, and attempts to blog cease.

As with any other promotion method, content marketing requires clearly defined goals : to make your brand an opinion leader in the industry, to increase conversion at different stages of the sales funnel, to ensure high-quality lead generation. At the same time, you should set measurable goals: not just “attract subscribers,” but 4,000 new readers every month, not “increase views,” but 100,000 views in three months, and so on.

Content “for everyone and for no one”

Everything that is published on your blog, website and social networks should first and foremost be focused on your target audience . The desire to create content that is interesting to everyone most often leads to the opposite effect: it simply does not find its reader.

For example, your specialty is legal services for marketplace sellers. What problems do sellers worry about? Contesting a fine, receiving compensation roy schumacher for lost goods, protecting the rights to unique products. But in the blog you can find advice for all occasions – from disputes with the management company to the division of property during a divorce. It is clear that such advice will not attract potential clients, even if the content is high-quality.

Before you start working on creating content, decide who your reader ( or, rather, potential client ) is, what problems and needs they have. A corporate blog helps to conduct a dialogue with the audience, but only if the topic is relevant to both parties.

Substituting content marketing with PR or advertising: why it’s not the same thing

A blog can talk about the benefits of the company, vietnam news latter but turning every article into a story about how great you are is a big mistake . The same goes for advertising: there shouldn’t be too much of it.

Businesses actively use mailings as a marketing tool and invest heavily in this channel. But companies often do not evaluate the contribution of mailings to sales , peru phone number list especially when it comes to offline trade.

In the case of online stores, the situation is much simpler. When launching a mailing, marketers use links with UTM tags to lead users to landing pages. The user performs a target action, for example, adds a product to the cart, and Google Analytics or Yandex Metrica analytics systems track this. In this way, marketers can immediately evaluate the conversion, that is, find out what proportion of recipients performed the desired action, for example, how many people ultimately made a purchase.

With traditional retail, the task is more complicated . Imagine a situation: a store sends out a mailing about discounts on certain products. People come, make purchases, but how can you evaluate whether the mailing was effective? Perhaps visitors would have come without it. The question of the effectiveness of messages often remains open.

In practice, there are several ways to evaluate the conversion of a mailing into sales at an offline point of sale. Here are the methods that can be used.

Add promo code to message

One of the simple and clear ways to track the results of SMS mailings is to use promo codes .

Lifehack: the promo code can be personalized. This way you will know which specific users made a purchase thanks to SMS.

Match numbers

Another way is to match the phone numbers of message recipients with the phone numbers of those who made a purchase after the promotion was launched.

It is also useful to conduct A/B testing . To do this, divide customers into two groups: one receives the newsletter, the other does not. By comparing the results of both groups of buyers, you will understand how SMS affected sales.

Ask to show the message to the store administrator

Another simple method for assessing the effectiveness of SMS mailings is to invite customers to come to the store and show the received message to the administrator or cashier to receive a discount.

This is a simple and accessible method that allows you to accurately calculate how many customers paid attention to the SMS before coming to the store.

Compare sales dynamics in different retail outlets

In chain stores that have several branches with similar sales dynamics, you can compare the increase in purchases.

How does this work:

1. Identify two cities with the same sales dynamics. For example, Yekaterinburg and Novosibirsk.
2. Send SMS mailing only in one of the cities, for example, in Yekaterinburg.
3. Collect sales data in these cities after sending SMS messages.
4. Compare the sales dynamics in Yekaterinburg and Novosibirsk after the mailing. If Yekaterinburg sees a surge in sales while Novosibirsk remains stable, this shows that the mailing had a positive impact.

Someone else may know your email account password. This gives them access to your account and all its contents, including other people’s emails. This gives them room to conduct suspicious activities on your behalf.

Check complaint and spam folders

If you’re receiving a large number of complaints about your email delivery, it may be because many recipients are receiving email from an unreliable sender using your address.

Consequences of sending mail using invalid source email addresses

If your emails are blocked as spam or bounced, it damages your brand reputation. Recipients may think you need to care more about them to send emails from a legitimate source. This can affect their perception of your business, leading to lost sales and referrals.

Risk of spammers and phishers

When messages are sent from malicious sources, the original sender often puts themselves at risk for spam filters. If the filter deems their email to be spam, it may be sent directly to the recipient’s spam folder or blocked entirely. In addition to inconvenience for recipients, it can have a serious impact on your business if you consistently send a large amount of spam.

Legal consequences

Failing to verify the validity of an email address can have legal consequences. For example, if you send a large number of marketing messages and a recipient claims to have suffered a loss as a result of receiving your message, you could be held responsible for any losses they suffered.

To enforce the authenticity and integrity of email senders and ensure that emails have not been tampered with during delivery, security teams must rely on cryptography. This technology plays an integral role in email security by relying on primitives such as digital signatures, thereby reducing the risk of phishing, email spoofing, and unauthorized email transmission.

 Common Email Security Threats

As threat actors adopt more sophisticated techniques to infiltrate an organization’s email ecosystem, the impact of cyberattacks has become more severe and far-reaching. To ensure that organizations remain vigilant against major email-based attacks, they can rely on DNSBLs. Essentially, DNSBLs is a database on the DNS that contains lists of IP addresses and domain names associated with spam and malicious content, with the goal of educating recipients about it.

 Conclusion

While DNS is a comprehensive tool in the digital realm, it cannot serve as a panacea to protect against imminent cybersecurity threats and improve email deliverability. This is where Domain Name System Security Extensions (DNSSEC) comes in. By digitally signing DNS records, DNSSEC prevents data tampering and ensures the authenticity of DNS data used in email routing.

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 About Us

Power DMARC is a leading email security and compliance solutions provider. Therefore, dedicated to protecting enterprises from phishing, email fraud and other email threats. Our cloud-native platform provides comprehensive email security features, including anti-spam, list of real mobile phone numbers anti-phishing, email encryption, SPF, DKIM and DMARC verification. Through our API, enterprises can easily integrate our security features into their email systems to improve the security and deliverability of emails.

DKIM Signature

DKIM signatures can be added to emails to verify the legitimacy of the email content. When receiving mail, it looks for the DKIM signature header in the incoming message. If the signature and the public key in the DNS record do not match, the message is considered suspicious and may be rejected or marked as spam.

DMARC Policy

If you are using DMARC, you can set up an enforced policy to ensure that only legitimate senders can trade mail from your domain and actually deliver mail to the inbox. To do this, make sure it is set to “Reject” or “Quarantine.” This creates a boundary and ensures that untrustworthy email sources cannot impersonate your domain and deceive your customers.

Verification Channel

Verified channels help ensure the source of your emails. This is critical for both business and personal accounts because it protects your online privacy and security. If spammers try to impersonate your business or personal account, verified channels will reject these messages as spam and prevent them from reaching your inbox.

Search for your IP address on a deny list or IP block list. If you find your IP address on their lists, people may think your emails are spam because they are coming from an IP address that has a history of being associated with spam.

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They can use it to send spam or use your domain to send spam. Therefore, or phishing messages without your knowledge or consent. If people think you’re responsible for these emails, it can seriously damage your reputation.

Protect your brand reputation and credibility

Please always take the time to double-check the list of real mobile phone numbers details of the email source. This way, you can be confident that everything is in order (thank goodness!) and have some peace of mind. We hope this guide has helped you improve your email sourcing skills. Therefore, and we encourage all businesses to sign up for our free SecurityGateway to ensure legitimacy and maintain your brand reputation and credibility.

Check the validity of the email source

When you send emails, making sure the sources you use are reliable and trustworthy is a concern. When you sign up for email marketing software, they usually provide a mailing list of subscribers. But you haven’t yet determined if these people are interested in your niche, or if they will open and click on your messages. Checking the validity of an email address is very simple. Therefore, and it can provide valuable insights into running better marketing campaigns.

Sender reputation is one of the key factors in email deliverability

Sender reputation is one of the most critical factors for email deliverability. Google’s spam filters prevent over 10 million unsafe or unwanted emails from ever reaching users. Therefore, A good sender reputation helps ensure your emails reach the inboxes of your subscribers and customers. A poor sender reputation can cause your emails to be marked as spam.

Check the email headers

Therefore, The first step to checking that an email is from a valid source is to check the message headers. The message headers contain information that can be used to verify the authenticity of the message. Most email providers allow you to view a copy of the email headers by visiting their website and entering your email address as a password.

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SPF Check

Sender Policy Framework list of real mobile phone numbers (SPF) is a DNS record that allows a domain to specify which mail servers are allowed to send email on behalf of the domain. Messages that fail the SPF check indicate that the sender is not authenticated.

1. Introduction

The Domain Name System (DNS) is fundamental to the Internet as we know it today. By translating host names into IP addresses, it plays a vital role in ensuring the functionality and accessibility of email, web pages, and other services on the Internet.

2. The Role of DNS in Email Security

There’s no denying that email is a cornerstone of modern communications, but it’s also a lucrative threat vector for cyberattacks such as phishing and DDoS. With over 90% of organizations worldwide facing email security threats, the importance of protecting this method of communication cannot be overstated. In this article, we’ll take a deep dive into the often-overlooked role of DNS in email security, the role it plays in protecting against malicious cyberattacks, and explore strategies for maintaining a strong email security posture.

3. How DNS helps solve vulnerabilities in SMTP

Today, most Internet systems rely on the Simple Mail Transfer Protocol (SMTP) to send emails, but this communication channel lacks comprehensive security features and is vulnerable to malicious attacks. This is because the protocol cannot verify the identity of the sender, which ultimately leads to impersonation or spoofing attacks, etc. Considering the increasing reliance on digital technology and the changing threat landscape, it is imperative to address vulnerabilities in SMTP to ensure seamless and accurate email delivery. This is where DNS comes in.

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IV. DNS Key Technologies in Email Security

Also known as the Internet’s phone book. DNS is an essential enabler for online communication channels such as email, ensuring that messages reach their intended users. This is accomplished by authenticating the sender’s identity and improving the security of the communication channel. Here’s how DNS helps address vulnerabilities in SMTP, ensuring that emails are securely and accurately delivered to the intended recipients.

5. How DNS helps protect email security

DNS acts like a phone book, associating the list of real mobile phone numbers IP address of the recipient’s mail server. Therefore, with the email address. By facilitating the exchange through MX records, DNS specifies the server. Therefore, responsible for receiving mail on behalf of a domain name.

 

Cloud-based attacks have become popular as many financial services organizations store confidential information in the cloud. As a result, cybercriminals have started organizing large-scale attacks to get the data they need from cloud storage. Therefore, financial institutions should proceed with caution. It is recommended to ensure the secure configuration of cloud infrastructure to avoid data leaks.

  Supply Chain Attacks

This method of malware distribution exploits the bank’s supply chain to spread malware. For cyber attackers, this is a great opportunity to compromise the distribution system and remain there for a long time. Such attacks usually come in the form of legitimate updates that contain malicious code. To protect against cyber attacks, financial organizations need to inform customers about the ways in which cyber criminals can obtain their personal information through updates.

 Artificial Intelligence

Artificial intelligence brings many benefits to the nepal phone number list cybersecurity field. Certain financial software uses AI principles to reduce money laundering risks and make your compliance work more effective and less time-consuming. With the help of AI, IT experts create state-of-the-art automated security systems that help financial institutions improve security arnold hoog field service engineer protocols and prevent cyber threats. However, AI-driven tools can also be used by cyber attackers to develop smart malware tools and transmit malicious code to bypass innovative security systems.

  Social Engineering

Social engineering is close to phishing. However, these cybersecurity threats may pursue different goals. It may also come in the form of whaling attacks or sending fake invoices. In short, it is a form of threat that uses behavioral tactics to force people to disclose vietnam news latter confidential or sensitive information or provide funds to cybercriminals. The methods commonly used by attackers are to build trust and courtesy. For example, fraudsters may hack into your friend’s account and ask you to loan them money in their name. It is important to remember that people are the most vulnerable link in the chain. Therefore, making customers and employees aware of the methods used by fraudsters is crucial to preventing cybercrime.

After the lockdown due to the COVID-19 pandemic, remote working has become a common practice in many areas of activity, including the banking industry. If remote workers have access to important or sensitive information, cybersecurity issues must be taken seriously. Remote Work People who work remotely often use personal devices to work from cafes, home or coworking spaces. Therefore, data breaches pose additional risks. In addition, banking IT experts cannot guarantee the security of employee software or have any control over it. Therefore, remote work brings more potential namibia phone number list cybersecurity vulnerabilities. This is why banking institutions need to make special efforts to educate remote employees about potential threats. Employees must know how to identify these threats and stay safe in a remote working environment.

 Unencrypted Data

Data stored unencrypted on banking devices poses many potential threats. If your data is not encrypted, hackers can easily access all sensitive information and use it ankur batra against you and your customers. Therefore, it is imperative that all information stored is encrypted. This way, even if fraudsters steal the information from your computer, they cannot use it.

 5G Network

With the development of 5G networks, new cyber threats have also emerged. Since 5G is relatively new, its architecture has multiple vulnerabilities and is not well studied. Therefore, every step we take when using the network can lead to new cyber attacks. Remember that when your devices communicate with each other over 5G, they are more vulnerable to attacks from vietnam news latter external threats. Mobile devices are now at risk. According to , mobile malware infected about 25 million smartphones in 2019, a 50% surge from 2018. This is a result of the growing popularity of mobile banking. As people started to move away from cash and store sensitive data on their mobile devices, smartphones became a target for hackers. Therefore, they tried to infect smartphones with viruses and malware.

Cybersecurity threats are becoming increasingly serious. How should financial institutions respond?

As more financial institutions move online, they are all exposed to cybersecurity risks. While customer data protection is relevant to any business. Cybersecurity in the it is particularly problematic for banks and other financial systems due to the sensitivity of the data they store.

Cybersecurity in the Malware and ransomware attacks

Malware and ransomware attacks continue to be a major headache. These attacks are becoming more advanced every year and have caused multiple problems for the banking industry. Here’s how they work: Cybercriminals infect computers with malware, usually by using morocco phone number list encryption to restrict access to certain data. The fraudsters then demand a sum of money from the banking institution to regain access to the data. Malware attacks have dire potential consequences, such as disruption to business and operations, financial losses, and reputational damage. Additionally, cybercriminals can exploit vulnerable web services to send ransomware to multiple users.

 Phishing

Phishing is one of the favorite tools used by cybercriminals to spread malware. They then use various tricks to get individuals to install it on their devices under false pretenses. Some attackers may also want customers to share their personal data for fraudulent purposes. Therefore, roy schumacher customers may receive phishing emails disguised as official letters from banks. This way, they can obtain financial information and steal funds from customer accounts. In addition, vietnam news latter such attacks may also target employees. Cybercriminals may hope to obtain login credentials to access internal information, including customer data.