Kuwait Data

Tag: Lead Generation

  • Seo marketing in e-commerce: increase sales online

    UX technology has changed dramatically for the better. It’s important to remember this. Consumers are demanding more and more from brands. We recently found research on this. Genesys ratings in the Customer Experience Report indicate that people are likely to abandon a brand after a poor user experience. In search of a solution, younger generations will receive a special letter. After a negative service interaction. Things will be bigger than expected.

    The increase in the number of users is also made possible by technology

    The increase in the number of users has forced the adoption shop of more efficient and effective technologies. Kan Bien user experience. In addition, communication technology is also influencing new technologies such as ChatGPt. And other artificial intelligence improvements. New technologies and new models of artificial intelligence are constantly being developed. Helping agents make calls more effectively and giving managers a clearer understanding of their performance. Most importantly, improving user experience. It has brought digital workers into the pandemic.

    Now he also directed “Shift”

    As more manufacturers move to working from home, this has enhancing team performance through training on purchased phone lists also led to a shift in technology. L refers to software enhancements that allow agents to work more efficiently. Engage managers and give them better visibility into their jobs. Now technology. However, with rapid developments, technology can sometimes be a challenge. Seamlessly integrate and ensure different software solutions work together.

    Proxy is a quick solution

    The agent was dealt with very quickly. It’s critical that CX europe email technology is integrated, not siloed, because it can make a huge difference for the customer and ensure a positive experience no matter what. Pipeline. Question: Have you noticed any changes in the distinction between in-person and in-person? In the pipelines that customers use? Laura Bassett: Because of the stress of everyday, busy life. As technology becomes more reliable, users demand more self-service and asynchronicity.

    More options than ever Send an email

    More options than ever. Even if the phone is still Stes De, you will send all emails according to the workflow. The first choice for solving the most complex problems is the option. Overall,  Communicate through chat, messaging and various social media channels so that they don’t last too long. It must be on the phone. This change includes the wishes of consumers.

    They have their time

    Their own showtime also increases the desire for variety. Self-service features help users complete simpler tasks quickly and independently without assistance. and a police officer. One customer, Dte Electric Company, learned that “due to daily stress, busy lives, and increased reliance on technology, customers are looking for more self-service and asynchronous options. But there weren’t before.” – Laura Bassett Brands invests in AI and machines.

  • Optimize for relevance more

    Stock photo sites offer a variety of professional photos that you can start using. However, custom images are trending now because they look much more professional.

    You can use these images as backgrounds, slides, or images in an article. For example, HiverHq replaced the list of pros and cons in their post about customer support with a giant image.

    Page load time is important

    But even more important is following content whatsapp number list formatting guidelines. One of the most notable reasons for high bounce rates is the lack of relevance of your content.

    According to this website feedback post, you can use customer feedback surveys, NPS scores , or exit surveys to collect  and optimize your site according to suggestions.

    Very few sites can create content that

    Effectively targets the right keywords. Instead high bounce rates and how of offering something that is only vaguely related to your target keywords, create something that is extremely useful and highly relevant.  else.

    For example, this post about getting rid of overdue bills offers a free collection of email templates that readers will find incredibly useful. They’ll pause for a second to download the template, and then read the rest of the article. It’s a great example of optimizing a post for relevance.

    When you’re aiming to rank for a specific keyword, make sure the content on the page is fully relevant to the search query. User intent is the name of the game.

    When choosing keywords, put yourself in your customer’s shoes. Is the prospect searching for a keyword to learn something new or buy something? Where are they in the sales funnel?

    To make a page effective

    start by understanding the problems you russian number list want to solve. This leads to a holistic approach to problem solving, which results in a lower bounce rate.

    Today, websites are trying their best to publish quality photos and even create their own images to make their blogs and websites look great.

    For example, this employee coaching templates page has lots of images with their templates to draw the reader in and give them an idea of ​​what’s coming next.

    If the Javascript on the page is not working properly or some random plugin is not working, this can also cause similar problems. This can prevent the form from loading, making the entire page inaccessible.

    This results in an unusually high bounce rate.

    How to solve the problem? If a page has a high bounce rate, the first thing you should do is try visiting it as any other visitor would.

  • High Bounce Rates and How

    A high bounce rate can be. A detrimental to  your site’s success. A high bounce. A rate often indicates a larger problem, primarily that visitors don’t find your site useful.

    It’s time to fix that.

    Let’s start by understanding. A what causes high bounce rates .

    Your content is not good enough

    People visit websites to learn more america phone number list about a subject. People won’t stick around. A long. A if your content doesn’t meet those needs.

    They may turn to Google to find competing content . Athat is better written and choose those sites over yours.

    This is a significant loss for you because. A creating good content is an easy fix.

    Start by developing an understanding of your. A audience. It’s important to understand why someone would choose your site over a competitor’s. Marketing gurus will give you the same advice.

    Notice how they have organized the best

    Marketing books in this post with images and pricing information detailed for each book.

    Keeping the example above in mind, you need to create highly engaging content that meets the unique needs of your site visitors.

    To convert, your content needs to answer questions, provide clarity, and offer a solution to a problem. It doesn’t matter if you’re running an online store , a blog, or anything else. Plus, what they need to find needs to be easy to find —don’t publish a lot of irrelevant or poorly written content. If your website is turning people off because it’s too cluttered, it means low traffic.

    Content is how you speak to your audience, giving them what they need to make better decisions.

    Your site has a bad user experience

    User experience decides whether people want to optimize for relevance more  stay on a website or leave. It can be greatly optimized on a website by designing it with interactive features so that visitors can filter the product features that suit them best. While your website includes a variety of features to satisfy a wide range of readers, everyone can easily find the information they need without scrolling from top to bottom.

    Additionally, include general information about the product to make the website more objective and less focused on product marketing alone.

    Product photo Source

    Above is Amerisleep’s landing page; In addition to their main purpose of introducing their products, they add a small section that brings them closer to their audience by answering some of the frequently asked questions that customers typically ask when they decide to buy a mattress, such as, “How much do king mattresses usually cost?”, “What is the price range for low and high end?” or “How big is a king size mattress?”

    However, if your navigation is difficult to understand, it will backfire and visitors will not stick around to figure it all out. We humans have a special laziness towards things that are not necessary.

    To significantly improve the user experience, you should not overload the page with too many unnecessary elements.

    Have a simple layout and design with scannable content to improve conversions.

    Think of it this way: You’re looking for specific information, but instead you get a site with too many irrelevant images, pop-up pages , and slide-out modules, among other things.

    All of these elements are attention-seeking and do not add value. How long will you stay there trying to find the information you need?

    Choose a lean UX that will make your visitors happy and want to learn more.

    Technical errors on your website

    If you have a high bounce rate, it can russian number list sometimes indicate a technical error. For example, a misconfigured CDN can prevent many visitors from accessing your site. This can lead to several problems.

     

     

     

  • Fix Common SEO Marketing Mistakes and See Growth

    Read is the manager of Leiðslunn Uppholsiasmístoður. It has most of it. His career has been working in customer service, sales and communications companies. Brendan owns and writes for it. He runs business publications and was a business expert. He is also the author and co-author of books on the subject. Contact center design, customer support and work from home. Related Articles More from the Author Information Center. Pipeline Popular Blog Posts June Most Popular Articles Solution Options Explained Solution Options Explained Energy Cx Energy.

    Cx Bulletin Information Center: June

    Cx Information Center Plumbing magazine Current issue: June middle east mobile number list Working with mentors See the membership pages. From the Calabrio Contact Center Customer Experience Why customer analysis is key to finding solutions. Of all customer experience contact centers, they are uniquely positioned to provide insight to customers as if they weren’t coming. Marketing line. Productivity sound: Enhance the workplace with Superior Audio Sennheiser The Sound.

    Productivity: Forward with Superior

    Productivity: Increasing the workplace with higher noise levels enhancing team performance through training on purchased phone lists in the workplace A. A major barrier to productivity. How AI Solves Shelf.io Processing Time How AI. Dealing with artificial intelligence processing time is disrupting the knowledge management space. More sponsored posts to promote. Visual productivity Information center and display technology User experience Remote work Most popular. Workforce Management Featured Topics Cover Magazine Articles Subscribe About Gallery Contents All the latest popular topics.

    Advertising research paper

    View White Papers Working Remotely About Consultants fax database Advertisements Contact Legal Subscription Rights. © Pi Information Center Pipeline Blog Information Center Pipeline Blog Information Center Powered by Cx Automation. Top magazine blog About Contact Center Opportunities by Fabrice Martin Contact Center Opportunities in the coming months ofOrganizations in almost every industry strive to increase customer loyalty and satisfaction.

    Reduce costs and increase costs

    Reduce costs and increase value. At the same time, senior management is resisting. Greater shareholder pressure to achieve greater growth and increase shareholder value. Meet Wall Street’s expectations, but better yet, exceed them. This. The current economic and business climate presents many challenges, but Bit’s contact centers are also huge. A chance to prove your worth. When it comes to contact center satisfaction, it is.

  • Phone Number Libraries: A Must-Have Tool for Marketers

    Popular providers include local firms and international data aggregators with Kenyan databases.

    Building Proprietary Databases
    Businesses can develop their own lists through:

    Opt-in campaigns via websites, events, and social media

    Customer loyalty programs

    Partnerships with local organizations

    Leveraging Mobile Network Operators (MNOs)
    MNOs such as Safaricom, Airtel, and Telkom Kenya have rich data resources and partnerships that can facilitate targeted marketing campaigns.

    Effective Strategies for oman phone number list Using Local Number Databases in Kenya
    SMS Marketing Campaigns
    SMS remains the most effective marketing tool in Kenya with near-ubiquitous mobile usage.

    Use SMS for promotions, alerts, and transactional messages

    Personalize content using customer data

    Schedule campaigns according to local time zones and holidays

    Voice and Automated Calls
    Voice calls, especially personalized ones, are valuable for:

    Customer mobile marketing trends to watch in 2025  support

    Lead qualification

    Event invitations

    Automated calls and voice drops can scale outreach cost-effectively.

    WhatsApp Marketing
    WhatsApp is extremely popular in Kenya and supports multimedia content.

    Use WhatsApp Business API line data for customer service and engagement

    Send personalized offers and updates

    Build customer communities through groups and broadcasts

    Integration with CRM and Marketing Automation
    Integrating local number databases with CRM tools enables:

  • Mobile Marketing Trends to Watch in 2025

    Industry-Specific Use Cases in Kenya
    Agriculture Sector
    Kenya’s agriculture sector is large and fragmented. Local number databases help:

    Inform farmers about best practices and market prices

    Promote agricultural products and equipment

    Facilitate micro-loans and insurance offerings

    Financial Services
    Banks and fintech hong kong phone number list companies leverage phone data to:

    Promote digital banking services and mobile money

    Send loan repayment reminders and financial education

    Launch targeted investment products

    Healthcare Industry
    Healthcare providers use local numbers to:

    Send appointment reminders and health tips

    Promote insurance plans and wellness programs

    Conduct public health awareness campaigns

    Retail and E-Commerce
    Retailers utilize phone number libraries: a must-have tool for marketers phone databases to:

    Notify customers of flash sales and discounts

    Confirm orders and delivery schedules

    Build loyalty programs

    Legal and Ethical Considerations
    Compliance with Kenyan Laws
    Kenyan laws regulate mobile marketing through agencies like the Communications Authority of Kenya (CAK). Marketers must ensure:

    Consent is obtained before contacting customers

    Clear opt-out options are provided

    Avoidance of spam and unsolicited messages

    Data Privacy and line data Security
    Protect customer data by:

    Using secure storage and encryption

    Restricting access to authorized personnel

  • 7 SMM KPIs to Track on Social Media

    Like any other marketing channel, SMM requires an assessment of the effectiveness of actions. For this, KPIs are used, which allow you to get a complete picture of the project. Tracking indicators will allow you not only to determine the effectiveness of the team’s work in certain areas, but also to demonstrate the results to the customer.

    Key SMM KPIs Worth Tracking

    Analytics offers such a large number of metrics that choosing the most necessary ones can sometimes be difficult even for a specialist. Therefore, it is worth selecting the most important ones, focusing on the specifics of the project and its promotion.  specific database by industry Below are the metrics that experienced SMM specialists recommend.

    1. Number of subscribers

    One of the most common metrics in the SMM sphere. This is a basic indicator, since the manager’s primary task is community growth. It depends on such factors as the quality of the offered content, geolocation, clear segmentation of the target audience, a well-formulated USP, etc.

    The number of subscribers can be easily inflated, but the negative consequences of this will not take long to appear. If you have such suspicions, it is worth studying the profiles of subscribers. Information about them can be compared with information about your target audience and identify bots.

     

    Different social networks allow you to track the ways in which subscribers come. For example, on Facebook you can count users who came organically without advertising, but through search, guest posts, recommendations, etc. If the audience is  sault data large, this means that you offer useful content, and subscribers are interested in the brand.

    2. Audience reach

    This metric shows the number of users who are part of your real social audience and the number of users your posts can reach. Audience reach includes the following metrics:

    • audience growth – the number of users who subscribed and unsubscribed over a certain period of time (divide the number of new subscribers by the total number);
    • search position (the place occupied by the advertisement when a request is made);
    • mentions of the brand or company name during the reporting period;
    • number of subscribers ;
    • publication reach (the number of users who were shown the page);
    • possible impressions (the number of users who could have seen the publication);
    • audience percentage (who sees a brand’s publications compared to a competitor’s posts);
    • audience disposition (the ratio of positive and negative reviews to the total number of mentions);
    • number of views of the video , if one is published.

    Simply put, this metric shows how many people have interacted with a page’s posts at least once. This could be total reach or reach for specific posts. And it’s worth noting that social networks always only count unique users.

    Reach is also characterized depending on  digital migration and social network substitution. where is business going from instagram and facebook? traffic channels – organic (depends on the number of subscribers and frequency of publications), paid (obtained through advertising) and viral (users who are not subscribed to the page, but saw the content thanks to reposts).

    3. Clicks or transitions to the site

    If you have a website, it is important to track the number of transitions to it from social networks. This can be done in web analytics systems. The process will be easier if the links have UTP tags. This will help you understand the effectiveness of each post.

     

    Experts do not recommend setting strict traffic requirements in the first months of work. It will take time to establish a trusting relationship with the audience – there will not be many people willing to follow unfamiliar links.

    Over time, the larger the audience becomes, the more people should visit the site. It is important to understand why the number of clicks increases – due to audience growth or interest in products and services and a willingness to place an order. These indicators can also be tracked.

    4. Conversions

    The user’s execution of a call to action can be considered a conversion. The conversion rate is calculated based on how many users out of the total number performed the target action. To optimize this indicator, you will need to collect the following data.

  • How to Name an Online Store? Tips, Examples, and Common Mistakes

    Coming up with the perfect name for your online store on your own can be as difficult for an entrepreneur as it is for a Buddhist to learn Zen. But you can consider yourself enlightened if the name you choose for your online store is logically sound, hints at something tempting to the target audience (best prices, discounts, exclusive, wholesale, trust, status, other goodies), pleases the ear, is instantly memorable, and also distinguishes you from dozens of similar ones.15.

    structure of the article

    Typical mistakes made when choosing a name
    How to Name an Online Store? 9 Tips to Make Your Life Easier
    Ideas to consider: successful examples from different niches
    But how to come up with it? After all, a consonant domain name will also be registered under the future name. Some will need weeks of brainstorming by a whole team of marketers to select the best options, and someone, inspired by an apple, will name their corporation AppleIn any case, choosing a name for an online store should not become a stumbling block on the path to business development. We will not offer a list of ready-made solutions for you in this article, but we will do something more – we will reveal to you the main subtleties and secrets of naming.

    Typical mistakes made when choosing a name

    When choosing a name for an online store,  recent mobile phone number data website owners make many mistakes, among which the most common ones can easily be identified. Carefully read their list so as not to step on the rake, which has already fallen victim to dozens and hundreds of other people.

    How to Name an Online Store? 9 Tips to Make Your Life Easier

    Don’t be afraid to be creative in naming. When creating a list of possible options for the name of an online store, use combinations of words, alliterations, allusions, hints, analogies, abbreviations, hidden meanings, oxymorons, and onomatopoeia to the maximum extent.

    • Make the name multilingual . The ideal solution is to find a word that will have the same spelling in a variety of transcriptions.
    • Choose names that are adequate to the price category of the goods in your store . Pathos and outrageousness are justified only in the expensive elite niche. “Shoe Empire”, for example, is a very strange name for a one-page site with cheap Chinese sneakers.

    Example of a name for an online store of electrical equipment

    • Make sure the name matches the product range . The user should be able to grasp the theme of the store from the first acquaintance with the name. But do not get tied to a specific product or even a niche, it is advisable to find a more or less universal name in case you decide to expand the business or re-profile.
    • Beware of extremes – banal and imaginative,  bringing the online store of building materials and rolled metal products to the top10 in zaporozhye  pretentious and counterintuitive names have little chance of appealing to modern people, who are becoming increasingly rational and pragmatic.
    • Consider the gender and age factor .
    • Be unique . Take the time to monitor competitors in the region and, having analyzed their names, eliminate options that will allow customers to confuse you. Resist the urge to win on similarities with the market leader. Abibas will always be just a cheap fake.
    • Don’t stick to a limited region .  sault data When creating an ambitious portal, it is logical to expect that it will exist and develop for many years and decades. Do you exclude the possibility of entering other regions or even the international arena? Therefore, avoid including the region in the name of the online store.

  • Digital migration and social network substitution. Where is business going from Instagram and Facebook?

    On March 21, the Tverskoy Court of Moscow recognized the Meta company as an extremist organization violating the rights of Russians and threatening the constitutional order of the country. Its activities were banned in Russia, and its digital products, including the largest social networks Facebook and Instagram, were blocked. Influencers and their million-strong audiences began to migrate to other platforms.

    Let us also recall that Google had previously suspended advertising sales in Russia, and contextual advertising in the search engine, as well as media advertising on YouTube, were no longer available to Russians.

     

    As a result of such a radical reduction in  buy telemarketing data advertising inventory on the digital market and the redistribution of the audience, advertisers have suspended their activity in anticipation of the situation stabilizing and observing what is happening.

    What we did during these two weeks, and now we want to share with you our observations about the situation around the blocking of foreign social platforms, talk about the prospects of “domestic analogues” and suggest not to panic, but to remember the classic methods of promotion on the network, which did not lose their relevance even in the era of Instagram, and today have become even more popular.

    So what’s going on?

    Let’s start with Facebook, which has probably suffered the greatest audience losses. According to various estimates, the platform has lost about half  how to name an online store? tips, examples, and common mistakes of its Russian users. Considerable toxicity, acquired as a result of the official permission to call for violence against Russian military personnel, together with traditionally not the most friendly usability, have added to the effect of technical blocking, and now Facebook, apparently, is finally falling out of Russian reality.

    Instagram looks much more alive

    So, we are really seeing a massive transition of the audience. It is curious that the coverage of stories and clips is not yet showing any noticeable growth. Probably, the behavior model of the new audience does not affect this.

    Thus, VK is starting a new life and has great prospects. And yet, the main beneficiary, judging by the audience received, is Telegram. Statistics indicate that at least 14 million new users have come here. For Russia, this is a very large figure. At the same time, we must understand that migration here will continue. Telegram is still experimenting with advertising monetization and it is not yet entirely clear how a simple business can develop here. However, it is obvious that with a certain adaptation of the messenger, it can become the number 1 platform in our country. It turns out that Pavel Durov has a chance to “capture” Russia for the second time,  sault data  his time from the outside. However, bravo.

    What advertising channels to use today?

    So, what should those who have lost a dense flow of leads do in the current situation? Obviously, resources need to be quickly redistributed, rather than sitting idle and waiting for everything to settle down.

    It is worth remembering that the first contact with the client occurs in social networks: according to statistics, more than half of users use them to search for products. However, social networks have a number of disadvantages for small businesses. They can effectively convey the brand image, but are technically poorly suited for trade. Therefore, the question of whether the company has its own website is always relevant, where it is more convenient for the user to get acquainted with the range, prices, delivery conditions, format of service provision, etc. In addition, the site additionally works to increase trust. However, it is worth saying a few words about this separately.

    Advantages of a website for business over social networks

    The communication system today requires a broader view. Business should not limit itself to a social network account, especially in a period when the most effective ones, from a business point of view, have become unavailable for advertising activity.

    In addition to a more convenient presentation of the range and description of services, the site allows you to customize processes in a way that is convenient for the company. For example:

    Conclusion

    The departure of major players in the advertising market from Russia, which has led to a reduction in large advertising “inventory” in the form of Instagram, Facebook and Google Ads, has led to a market decline of around 10-20% at the moment. For comparison, in 2014 it fell by 10% overall. Most likely, this phenomenon will be short-term. In the long term, opportunities are opening up for Russian technology companies, primarily Yandex and VK.

    During the period of audience migration, communication with clients requires the broadest possible view. Although, in terms of traffic, there are not so many options left. We have VK, Yandex.Direct and Odnoklassniki. Telegram is unlikely to open targeting for everyone in the near future, and TenChat still has a small audience. SEO is becoming more relevant, especially in Google, where context is most likely temporarily, but disabled.

  • Bringing the online store of building materials and rolled metal products to the TOP10 in Zaporozhye

    Subject : online store of building materials and rolled metal products
    Promotion region : Zaporozhye, Ukraine
    Client’s head office : Zaporozhye
    Service : SEO Individual
    Year of writing the case : 2017, 2018
    Distribution method : wholesale (BTB) and retail (BTC)
    Task : reaching the TOP10 in priority areas in the region
    Term of achieving the result : 7 months.

    Request

    In August 2017, a potential client from Zaporozhye approached us with the task of bringing an online store of building materials and rolled metal products to the TOP10. We were immediately made to understand that resources were limited and it was necessary to achieve the goal with the maximum possible budget savings.

    We, in turn, explained to the client the  telemarketing data dependence of the budget on the time of obtaining significant results. The larger the budget, the faster (within reasonable limits) the set goals can be achieved. If the budget is limited, we expect to obtain good positions in 6-12 months. We agreed on our plan.

    Active actions

    Due to the clear focus, we initially focused all our efforts on internal optimization for regional queries. In our work, we took into account not only the name of the region, but also the cities in the region: Vasilyevka, Dneprorudnoye, Energodar, Melitopol, Primorsk, Orekhov, Tokmak, Pologi, Gulyaipole, Kuibyshevo, Volnyansk, Novonikolayevka, Pokrovskoe, Chernigovka, Tomakovka, Marganets, Slavgorod, Smirnovo, Bolshaya Belozerka, Kamyshevakha, Kamenka-Dneprovskaya.

    The following work was carried out on the internal optimization of the site:

    1. Setting up meta tags and site titles using masks.
    2. We compiled a list of recommendations for improving the semantic optimization of the site and monitored the implementation of  sault data tasks by the project developer.
    3. We have compiled a semantic core for the region.
    4. Wrote the content and posted it.

    The semantics were slightly refined and expanded, and new content was written from month to month.

    In the area of ​​external optimization:

    1. Developed a link building strategy.
    2. Using crowd marketing and working with exchanges, we made more than 70 unique links and 400 referring pages for the client’s site. All of them are certainly eternal.

    Fig. 1. Smooth dynamics of link mass growth.

    Problems

    Due to the lack of stability in the client’s  7 smm kpis to track on social media payments, we were unable to achieve our goals as quickly as possible. If we calculate the number of months from the first contact to the result described in the case, we needed as many as 11 months. Although the actual work lasted 7 months, which is equivalent to the number of payments.

    Victories

    As a result of our work, the project not only reached good positions in Zaporozhye and the region, but also achieved good results throughout Ukraine.

    Fig. 2. Example of positions for the Zaporozhye region

    Fig. 3. Example of positions for the region Ukraine

    This was a pleasant bonus for our client. Let us recall that the budget was limited and aimed only at development in the region. The task of expanding the geography was planned to be discussed at the next stages.

    During the work, all other indicators increased: visibility, number of words in the TOP 100.

  • The Future of Big Data: 5 Predictions from Experts for 2020-2025

    Big data has been growing rapidly for a decade and shows no signs of slowing down. It is mostly internet-related, including social media, search queries, text messages, and media files. Another huge chunk of data is produced by Internet of Things (IoT) devices and sensors. These are the key drivers of the global data market growth, which has already reached $49 billion according to Statista. Everything in the world is now based on information, and this is pushing companies to seek out big data experts who can quickly collect data and apply complex processing . But will this continue, and what will the future of big data be? In this article, we present expert opinions and five predictions about the future of big data.

    1. Big data will continue to grow in volume and migrate to the cloud

    Most experts agree that the volume of data generated will grow exponentially in the future. IDC, in its Data Age 2025 report for Seagate, predicts that the global database will reach 175 zettabytes by 2025. For example, in 2013, 4.4 zettabytes of global data were produced.

    What convinces experts of such rapid growth? Firstly, the growing number of Internet users who do everything online, users work on the Internet, conduct business correspondence, make purchases and use social networks.

    Second, billions of connected devices and embedded systems that create and collect data every day around the world.

    When companies gain the ability to store and analyze

    massive amounts of data, they will be able to create and manage 60% of the world’s big data in the near future. However, internet users also play an important role. The same IDC report notes that 6 billion users, or 75% of the world’s population, will interact with online data every day by 2025. In other words, every connected user will interact with data every 18 seconds.

    Such large data sets are difficult to manage in terms of storage and processing. Until recently, complex big data tasks were solved using open source ecosystems such as Hadoop and NoSQL. However, open source technologies require manual configuration and troubleshooting, which in turn can be difficult for most companies. Cloud storage has become the solution — companies have started migrating data to the cloud to be more flexible.

    AWS, Microsoft Azure, and Google

    Cloud Platform have transformed the way big data is stored and processed. Previously, when companies wanted to run data-intensive applications, they had to physically grow their own data centers. Now, with a pay-as-you-go model, cloud services provide flexibility, scalability, and ease of use.

    This trend will continue in the 2020s, but with some adjustments:

    1. Hybrid environment : Many companies cannot store sensitive information in the cloud, so they store a certain amount of data on local servers, and move the rest of the data to the public cloud.
    2. Multi-cloud environment. Some companies prefer cloud infrastructure to cover special needs of their business, which allows to unite into a single integrated space the infrastructure deployed in-house and several public clouds.

  • What is data cleaning and data transformation?

    In this article, we will look at the data preparation steps – data profiling, data source exploration, data cleaning, data transformation.

    Creating and consuming data is becoming a way of life. According to a report by IBM, the world produced approximately 2.5 quintillion bytes of data per day in 2017. Most of this data is stored on the internet, making it the largest database on earth. Google, Amazon, Microsoft, and Facebook together store 1,200 petabytes of data (1.2 million terabytes).

    But on the other hand, using data comes with risks. The MIT Sloan Management review reports that financial losses due to incorrect and poor-quality data amount to 15% to 25% of a company’s revenue. And according to a 2018 IDC Business Analytical Solutions survey, data scientists spend 73% of their time preparing data for activities such as analytics and forecasting.

    To avoid losing time, market share, and potential customers, companies are looking to use data analytics to grow their bottom line and need to have a good understanding of the concepts of data cleaning and transformation.

    Often, web scraping produces large  recent mobile phone number data amounts of dirty and unorganized data. Web data integration (WDI) focuses on data quality and control. WDI has built-in Excel-like transformation functions that allow you to normalize data right in your web application. It enables you to extract, prepare, and integrate data in the same environment. This way, you can use your data with a high level of trust and confidence.

    What to do before cleaning and transforming data?

    Often, analysts want to move on to data cleansing without completing some important tasks. The steps listed below help prepare raw data for transformation, which in turn helps the analyst identify all data elements (but only those elements that he will work with later):

    1. Defining business objectives

    Knowing your business goals is the first step to properly transforming your data. Well-defined business objectives ensure alignment with corporate strategy, describe customer problems that need to be solved, include new or updated business processes, anticipated costs, and projected return on investment. All of these parameters help determine what data is needed and what is not needed for analysis.

    2. Research the data source

    A well-developed data model describes possible data sources, such as websites and web pages, to populate the model. Specifically, careful consideration of data sources includes:

    • Defining the data needed for business tasks
    • Defining what exactly your colleagues expect to see when collecting web data
    • Cataloguing possible data sources and data managers
    • Understanding the delivery mechanism and frequency of data updates from the source

    The value of web data can also increase over time, and it can then be used to analyze time series and trends in the data. This improves your decision-making process and gives you a deeper understanding of how important events, such as celebrity endorsements and testimonials or sales, impact your business.

    3. Data profiling

    This step is an actual familiarization with the data before it is transformed. Profiling identifies data structure, null records, unwanted data, and potential quality issues. A thorough review of the data can help determine whether a particular source is suitable for further transformation, potential data quality issues, and the number of transformations required for analytics.

    The process of defining business objectives, researching the data source, and searching and profiling sources performs an important function of filtering data sources. All these steps will help organize the processing work, and subsequently make this data suitable for use. The next step is data cleaning.

    Data Clearing

    Only after assessing and profiling the sources can we start cleaning the data. In general, all applications for cleaning, transforming, profiling, discovering data should be considered from the point of view of the data that is collected on the Internet. Each website should be considered as a data source, and we use the terminology from this point of view, we do not consider the traditional ETL (Extract, Transform, Load) approach, managing enterprise data from traditional sources.

    General data cleansing guidelines may include (but are not limited to) the following steps:

    Pre-cleaning of data ensures accuracy and consistency of data for subsequent processes and analytics, which in turn will increase customer confidence in the data. Idatica assists with data cleaning upon customer request, preparing extracted data by examining, assessing and refining data quality. We also perform data cleaning, normalization and enrichment of data using over 100 spreadsheet functions and formulas.

    Data Transformation / Data Manipulation

    Data transformation / Data manipulation (from English “data wrangling”, “data munging”) is the practice of transforming raw data into a regular model for a specific business task for subsequent work on them.

    This process includes two key components of the web data integration process – data extraction and data preparation. Extraction includes CSS rendering, JavaScript processing, network traffic interpretation, etc. Preparation, in turn, harmonizes the data and ensures quality.

    Below are some good practices for data transformation:

     

    The large amount, type, and speed of data available today is a huge opportunity for businesses to improve their revenue, market share, competitive position, and customer relationships. However, a lack of attention to data cleansing or quality can result in bad data, bad decisions, and loss of trust. Thus, the value of traditional web scraping in this regard remains somewhat on the sidelines.