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  • The Ultimate Guide to Marketing Automation

    The evolution of artificial intelligence turkey whatsapp number data
    (AI) is having an impact on automation as it helps speed up processes and drive personalization on platforms such as social media, chatbots and personal assistants like Amazon’s Alexa.

    According to a report by Ascend2, the main goals for marketers using automation is to optimize their overall strategy (43%), improve data quality (37%) and identify ideal customers and/or prospects (34%).

    With so many benefits, it’s crucial for marketers to understand the scope of marketing automation so they can leverage.

    In this guide, we’ll explain everything a marketing team needs to know about marketing automation, provide some tips on how to use it effectively and include some key automation marketing tools you can use.

    What is marketing automation?

    So what exactly is website promotion in social networks
    marketing automation? Marketing automation is a term used to generally describe the use of a platform whose main purpose is to automate activities across your inbound marketing channels.

    Generally, these can include repetitive, albeit essential, tasks such as sending emails, social media, and managing contact information.

    When used correctly, marketing automation allows you to efficiently and effectively generate leads and nurture prospects at every stage of the customer journey, allowing you to drive more revenue and maximize ROI – all without having to sacrifice the quality of your work.

    Through the implementation of streamlined workflows, marketing automation can help you to achieve more, faster.

     Save time and money

    Another key benefit of egypt data marketing automation is its ability to save time and lower operational costs.

    Not only can these intuitive tools automate certain repetitive tasks, giving marketers time to invest in more creative or profit-boosting activities, but some platforms also serve up valuable pockets of data.

    Automated processes will take care of customer communications, lead nurturing, content scheduling, social media management, market research, analytics; practically any task that doesn’t require active human involvement. Implementing automation can, therefore, lead to increased productivity and better efficiency for your business.

    Insights based around marketing campaign success rates, engagement, and consumer behavior ultimately lower costs as they offer the intelligence to continually optimize your activities, making them more financially efficient in the process.

  • How to Use Instagram Analytics

    Instagram is a thailand whatsapp number data
    powerful social media platform for brands of all sizes. It can be used to attract and engage customers but is also a top digital channel for effective influencer marketing.

    The success of social commerce and shoppable posts has also seen Instagram grow as a lead and revenue generator for many brands – ranking as the second most popular social network for shopping in the U.S according to Statista.

    With broad reach, great targeting features, the opportunity to target and impactful video formats.

    So how do you know if your Instagram marketing strategy is working? That’s where analytics comes in.

    How to Set up Instagram Analytics

    First of all, there is no call to action
    you need a Business or Creator account to view analytics.

    If you have a personal account, it’s easy to convert it to one of these by clicking on your profile picture and selecting ‘Settings’ followed by ‘Account’.

    Then all you need to do is select ‘Switch to Professional Account’.

    Once you have access, to view account insights you just:

    • Go to your profile
    • Click ‘View Insights’
    • View metrics under the Overview section or click on specific content you’ve shared for a more detailed breakdown.

      What Metrics Can you Track on Instagram Analytics?

      To monitor and analyze egypt data your Instagram account and content, you need to understand what metrics are available. You should also think about which ones matter most to your business.

      All insights can be viewed by date range, so adjust these as you need depending on the data you’re looking for.

      In the ‘Overview’ menu you can find:

      • Views – You can see a number of metrics under this tab which include:
        • Source of views: Instagram breaks views down by followers vs. non-followers so you can see if your content is reaching new audiences.
        • Accounts reached + time frame percentage change.
        • By Content Type: Filterable by all / followers / non- followers then you see stories, reels posts breakdown.and the images by continent type filtered by views.
        • Audience breakdown: Top location of the audience by top city, top country, top age ranges and gender.

     

  • AI in Digital Marketing – The Ultimate Guide

    AI has evolved from a taiwan whatsapp number data
    fantastical notion to a game-changer for digital marketers today.

    It’s become a powerful technology to drive personalization, predictive analytics, customer experiences, and much more.

    That’s why marketing leaders are implementing AI-driven initiatives in their marketing strategies with many believing the technology will have a ‘big impact’ on productivity (50%), efficiency (45%), and innovation (38%), according to our ‘2024 Global Digital Skills & Training Report: Insights from Corporate Leaders’ report.

    In this article, we’ll break down what AI means for digital marketing, examples of its use, challenges and tools (not just ChatGPT), and explore the skills you need to use it to your advantage.

    What is AI in Digital Marketing?

    AI in digital marketing uses defining ux design artificial intelligence capabilities such as data collection, natural language processing, machine learning, and analytics to drive better business insights, and automate marketing tasks and decisions.

    The advantage of AI is that it will help you gain insights into customer behaviors at speed by harvesting vast amounts of data.

    These can be used to respond to and tailor a customer’s needs depending on their actions . AI is also able to adapt and improve over time using feedback and new data.

    Artificial intelligence offers great opportunities for marketers to be more effective and personalized

    But AI doesn’t replace the roles and efforts of humans! It is a technology that complements and enhances those but it requires human skills to use it effectively.

     Customer segmentation

    Customer segmentation egypt data
    and targeting help you identify and influence your most valuable customers. However, doing this manually can be time-consuming and costly.

    AI can use algorithms to segment your prospects. And customers into groups or segments of people with similar interests, needs, or behaviors.

    You can then communicate with and target these segments with relevant. And customize messaging that can be adapted and adjusted in real time.

    Recommendation systems can suggest products, services, or offers that match customer preferences while Natural Language Processing (NLP) can analyze customer feedback and reviews to improve your products, services, or customer experience.

  • An Essential Guide to Google Analytics for SEO

    As the world’s most sweden whatsapp number data
    widely-used web analytics platform, Google Analytics 4 (GA4) offers businesses across sectors the tools to track consumer browsing preferences and behaviors.

    Rather than focusing on impressions, GA4 hones in on interactions (and not sessions) — offering deep dive insights that you can use to improve every aspect of your marketing strategy.

    GA4 boasts a range of tools that allow you to monitor web traffic, track your search performance, and optimize your content to earn consistent results from your search engine optimization (SEO) strategy.

    In this guide, we’re going to explore how to use Google Analytics for SEO and share some best practices to get the most from the platform.

    Data Streams and their impact on SEO

    If you’re using Google Analytics for SEO, customer relationship management software
    setting relevant Data Streams will form the foundations of your efforts and activities.

    Data Streams are the pipelines that dictate how data flows through your GA4 Property. So, by setting Data Streams effectively, you can collect and curate search-based data from a range of sources.

    This includes:

    • Monitoring organic traffic sources
    • Identifying top-ranking keywords (You’ll need to link to Search Console for better visibility.)
    • Understanding the types of content that spark engagement and offer the most value
    • A/B testing your SEO-based content
    • Tracking technical SEO elements, including 404 errors and page performance speeds

      GA4 metrics for SEO: The essentials

      For the best egypt data search data — and outcomes — monitoring user engagement metrics on GA4 is key. Beyond page views and clickthroughs.

      Honing in on these user-centric metrics will:

      Help you measure the impact of your SEO tweaks and optimizations over a set timeframe
      Allow you to identify your most valuable and engaged content as well as topic types
      Empower you to fill in any SEO content gaps you may have missed and create more content.
      To tap into these metrics, you should go to the Reports section of your GA4 account.
      From there, you can access the engagement metrics that align with your SEO goals, set relevant parameters, and start tracking.

  • Key Digital Marketing Trends for 2024

    Marketing also changes due spain whatsapp number data to consumer behavior and the external environment. While global growth is set to be modest and inflation is likely to cool, according to the OECD, consumers will still be cost-conscious. Also, most people are likely to seek out brands that show they are doing something for the good of society, and not just their bottom line.

    There’s a lot to do to succeed in 2024, but if you know the trends coming down the line, it’s easier to plan, strategize, and get ahead of the competition.

    In this article, we’ll explore the digital marketing trends to watch out for in 2024 as we’ve learned from some of our global experts at the Digital Marketing Institute:

    1. AI’s use in marketing examines the marketer’s role in driving strategy, the self-learning nature of the technology, the need for new skills, and the importance of co-creation.

      Retention rate is the new engagement rate

      In recent years, marketers have fundamental principles of ux design
      seen the engagement rate on organic social media activity decline. While there are many reasons for this – content quality, time of day, device – people may shift away from engagement to focus on retention in 2024.

      “People will be reporting much more on retention rate than ever before. And with attention being the world’s most valuable commodity, users are presented with more choice than ever before,” says Battisby.

      To combat this, brands have been creating fantastic social media campaigns built around entertaining, educating, and informing audiences. The key is to drive engagement by being playful and creative.

      Marketing should take charge of AI strategy

      There’s some confusion about what egypt data to do with AI. Because marketing departments are closest to the consumer. They can use the knowledge gained over the customer journey to identify the opportunities. AI can bring to enhance what a business already has.

      “With AI, you need to understand what you’re trying to accomplish. Don’t let tactics lead strategy. Strategy drives tactics. Organizations that are using AI well. are the ones that have an AI marketing champion. Stuff doesn’t happen if it’s left to everyone in the organization. We need someone to be the ringleader,” said Jim Lecinski.

      Corish believes the first step is to figure out what type of company you’re working in.Then you can strategically identify and prioritize AI projects. Getting any necessary buy-in from stakeholders.

  • 13 of the Hottest Alternative Social Media Platforms

    Marketers know that the realm of south africa whatsapp number data
    social media moves fast – especially with artificial intelligence now in the mix.

    The social networking market is projected to reach 5.4 billion people by 2025 and be worth $183 billion by 2027, according to Statista. So, with social media evolving rapidly, marketers are always looking for new platforms to diversify their strategies.

    From privacy-focused networks to niche hobby platforms, let’s explore the hottest alternative social media platforms as we head into 2025.

    We’ve grouped these social platforms into seven categories:

    Alternatives to X – Threads, Bluesky, Mastodon,
    Alternatives to Facebook – NextDoor
    Instant messaging apps – Telegram
    Hobby apps – Strava, Letterboxd

     BlueSky

    Bluesky was created by graphic logos trademark logos X co-founder Jack Dorsey. Launched as a text-based microblogging platform, Bluesky brings back the simplicity and user control of X’s early days, but with a modern, community-focused twist.

    Bluesky gives users full transparency in its development and updates, all while being free from corporate control. This approach has drawn in a fast-growing user base, which recently jumped from 9 million in September 2024 to 14.5 million by mid-November, following a substantial post-election boost in the U.S.

    Bluesky is beginning to attract influencers such as journalists and celebs after the mass “X exodus” post US-election, especially since The Guardian announced it was leaving X.

    The platform has attracted users who value ad-free spaces, content control, and niche communities.

    Hobby apps

    In recent years, hobby apps egypt data
    have become the go-to space for people seeking to connect with others who share their interests, away from the noise of major social platforms.

    While X and other giants were once seen as “digital town squares,” many users are now embracing niche apps that focus on specific activities they love.

    Hobby apps such as Strava and Letterboxd offer enthusiasts more than just a digital feed — they create communities built around shared passions.

  • 6 Tips for Promoting Your Content on Pinterest

    Pinterest is a social media platform singapore whatsapp number data
    with a difference. Brands that succeed on the platform treat it as a visual search engine – acting more like Google than Facebook or Instagram.

    In recent years, Pinterest has seen its user numbers grow consistently. The platform now has 537 million monthly active users worldwide, according to Statista, and its biggest audience is women aged between 25-34. Just 17% of Pinterest users are men.

    For marketers – especially those working in lifestyle related brands – Pinterest presents a great opportunity to reach out to and engage an audience. But many marketers don’t know how to leverage the platform effectively and how to build your brand on Pinterest

     Create great content

    If you want to grow your brand and reach more people, customer relationship management software
    then it’s important to create great content.

    There’s no shortage of content online, so ensure the content you publish on your website provides real value to users and is not available anywhere else. Think about who your followers are and cultivate a niche that works for your brand, publishing content on that topic.

    You should use vertical images or videos, just like you would post on TikTok, Instagram Reels, or Instagram Stories. A great example of a brand using Pinterest successfully is the beauty brand, Sephora. With 1.2 million followers and over 10 million monthly views, it posts a mix of images and videos that engage its audience.

     Post videos

    Video is becoming egypt data more popular on Pinterest. So when users scroll through their feed, they will often see videos alongside static images.

    A report from Pinterest claims that the average viewable reach on the platform is 82% for video and they have 3 times better viewability and a 2-times better video completion rate than the ‘average’ social media platform.

    You also don’t have to create new video content every time. Think about repurposing TikTok videos or Instagram Reels that would be relevant to your Pinterest audience.

    The mindfulness app Headspace uses videos in its Pinterest feed to encourage people to take time out. This 15-second video simply asks people to breathe in and out.

  • How to Optimize Your Email Campaigns

    Email marketing saudi arabia whatsapp number data may be something you do, but are you actually leveraging it effectively?

    After all, over 361 billion emails are sent and received every day. And that’s expected to grow to 408 billion emails by 2027, according to Statista.

    With such scope and reach, email marketing is a powerful channel for digital marketers. It allows you to nurture prospects, engage customers, and build brand awareness with your target audience.

    While you may be seeing some results from your email campaigns or workflows, there are ways to make the channel work harder and perform even better.

    Subject line

    The subject line there is no call to action
    of an email is what appears in a person’s inbox and can determine whether they click or delete it.

    In fact, 47% of email recipients who open an email do so based on the subject line alone, according to Optinmonster!

    So how can you create subject lines that speak to your audience and compel them to click?

    • Keep it short: Have no more than 5–7 words (40–60 characters).
    • Personalize it: Include the recipient’s name or relevant details.
    • Create urgency: Use phrases like “Limited Time Offer” or “Last Chance.”
    • Be clear: State the value clearly (and don’t use clickbait).

    Here’s an example from the cat food producer, Untamed. The subject line is ‘Personalize your cat’s menu’.

    Word count

    When writing an egypt data
    email it’s important to understand what you need to include and what is superfluous or extra text.

    After all, when people read emails they tend to scan or skim them so it’s crucial to keep the messaging short and clear so people can see instantly what you’re communicating in the email.

    The length of your email also depends on its purpose. For example, you should keep promotional emails concise, but newsletters can be a bit longer.

    Here’s a guide to help inform the length of your emails.

    • Newsletters: 200 – 300 words for enough content without overwhelming the reader
    • Promotional emails: 50 -125 words to quickly convey your message and prompt action

  • 4 Great Examples of User-Generated Content (UGC)

    User-generated content russia whatsapp number data
    (UGC, but also known as consumer-generated content) is a powerful way for marketers to raise brand awareness.

    The beauty of UGC is that the content is created by someone else – an advocate, a customer, an employee, or a social media follower – rather than the brand itself.

    Plus UGC is usually positive, so you can leverage it to attract and influence new customers.

    Top tip: Although UGC generally has a positive brand impact, bear in mind that opening the door to this type of content means negativity can creep in.

    UGC is a great way to show people the human side behind your product or service. It can make you more approachable, more likable, and ultimately more sellable.

    Why should you use UGC in your marketing?

    The answer to frequent changes to campaign settings
    why you should use user-generated content is simple. Because it works!

    It’s also a cost-effective way to scale a business and help diversify your content, which can be hard to do when you’re a busy marketer with many balls in the air!

    In addition, as consumers become more invested in the values of brands, they want to purchase from companies that align with their own. That’s what makes corporate social responsibility initiatives so important, especially for companies with a large global footprint.

    Customers also want authenticity and to feel like they ‘know’ more about who they buy from – something UGC can help with because it comes from people who interact with a brand.

    Stat: 57% of consumers will increase their spending with a brand if they connect with it and 76% will buy from it over a competitor – Sprout Social

    What’s the difference between UGC and influencer marketing?

    Be careful not to confuse these egypt data two marketing tactics as they are very different in terms of the way you communicate and engage your audience.

    While UGC is created by someone for no charge to promote or explain your brand, influencer marketing is sponsored content with a prior arrangement.

    For example, you may have kick off a campaign with an influencer. Or brand ambassador and discuss what content to use. A posting schedule, captions, hashtags, and so on. This could be a celebrity such as reality star Ariana Madix to leverage a trending drama on Vanderpump Rules with Duracell (see below) or a micro-influencer who’s known and active in your industry.

  • The Beginner’s Guide to Evergreen Content

    If you’re involve in qatar whatsapp number data creating content or SEO optimization, you’ll have heard of evergreen content.

    For many marketers, creating evergreen content is crucial as it’s not time sensitive and remains relevant forever (when done right). This means it can help build SEO juice to get higher rankings on search engines, attract high-quality backlinks, and drive traffic.

    It’s worth knowing that artificial intelligence (AI) is changing how content is found on Google. AI Overviews (which some describe as feature snippets on steroids) uses AI to generate detailed search results so users get the exact information they’re looking for – and this means prioritizing in-depth.

    So what is evergreen content and how can you leverage it as part of your content marketing plan?

    What is evergreen content?

    Evergreen content website promotion in social networks is search-optimize content that is continually relevant and stays ‘fresh’ for readers over a long period of time – just like the evergreen pines and firs in nature that stay green all year round.

    You may think that all online content is sustainable; after all, a blog post doesn’t just disappear after you publish it. But evergreen content is different. It continues to be relevant long past its publication date, with search traffic growing over time.

    By creating evergreen content, marketers can build a consistent traffic stream and provide ongoing value to their audience.

    What is not evergreen content?

    To better clarify what kind egypt data of writing is considered ‘evergreen’, we can examine what types of pieces are specifically not evergreen.

    • News articles
    • Statistics or reports that will quickly go out of date
    • Articles focused on pop culture or a current or passing trend
    • Current clothing and fashion trends

    Think about content that has no expiration date and retains its value long-term. For example, an article about a presidential election or this year’s marketing trends may be popular content for now, but it won’t make the cut as evergreen content.