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Alternatives to Constant Contact: Updated 2024
If you’re exploring email marketing platforms beyond Constant Contact, you’re not alone. Constant Contact offers solid features, but many businesses are looking for alternatives that better fit their specific needs, whether that’s more automation, advanced analytics, or better value. In this article, we’ll explore four Constant Contact alternatives that offer powerful features to elevate your marketing strategy in 2024.
What does constant contact provide?
Constant Contact is a digital marketing and email marketing platform used by nonprofits, small businesses, and other entrepreneurs. This company has been in the business for over 25 years. In that time, it has added many popular features. In fact, people continue to buy it to help them with their email marketing campaigns.
With Constant Contact you get:
- Email marketing with reporting tools, autoresponders and templates
- E-commerce tools with coupons, transactional iraq email list emails, online payments and store
- Website builder to create landing pages and a website
- Surveys and questionnaire polls
- Logo maker with other fun tools
Clearly, you can see that Constant Contact has many attractions, but this platform also has many flaws.
Why People Want email marketing platform to Abandon Constant Contact
Even though it is so popular, people have multiple reasons for choosing an alternative platform. According to many reviews, Constant Contact competitors are actually better in many aspects, such as:
- Pricing – Constant Contact is not cheap. You can find many other email marketing platforms that are cheaper or even free forever.
- Basic Automation – Constant Contact uses autoresponders. However, emails can only be triggered by a clicked link or sent to non-openers. Therefore, you are somewhat limited in what you can do. There is no if/then logic or workflow automation features that the competition offers.
- No Preview – If you want to check how your email looks on your mobile, you can’t do that with Constant Contact. Many users experience formatting issues, even on desktop.
- Outdated Templates – Some of the email templates available are extremely basic and have an outdated design. While the email editor is fast, there are not many design features available.
Now that you have a better understanding of Constant Contact, we have explored four alternatives to consider. Read through them and see which platform might be right for you.
Alternative 1# to Constant Contact Brevo (formerly Sendinblue)
Best for: Small to medium-sized businesses looking for affordable multi-channel marketing solutions with powerful email and SMS capabilities.
Brevo (formerly Sendinblue) has rebranded to better reflect its broader capabilities beyond email marketing. It offers a full suite of marketing tools, including email campaigns , SMS marketing, CRM capabilities, automation workflows, and transactional messaging. Brevo focuses on affordability, making it a great choice for businesses that want effective marketing solutions without breaking the bank.
Main features of Brevo:
Transactional Emails: Perfect for order confirmations, shipping notifications, and password resets.
Email and SMS Marketing: Create email and SMS campaigns directly from the platform, obtaining a unified communication channel.
Marketing Automation: Create workflows to automate follow-ups, abandoned cart reminders, or welcome emails.
CRM and Customer Segmentation: Manage customer relationships and create personalized campaigns through segmentation.
Why choose email marketing platform Brevo?
Brevo’s combination of email marketing, SMS, CRM, and automation tools makes it a versatile platform, especially for those who want to engage with customers across multiple channels. CRM integration lets you track leads and interactions, providing a complete view of your customers to personalize your messages.
PROS:
- Affordable pricing with a free plan (up to 300 emails per day).
- SMS functionality included in the same platform.
- Excellent deliverability rates ensure that emails reach inboxes.
- Pre-built templates and easy-to-use automation workflows.
Disadvantages
- Reporting features could be more effective.
- Customer support for lower-tier plans may be limited.
Who should use Brevo?
Brevo is perfect for budget-conscious how will this decision impact the business businesses that need robust email and SMS marketing tools with automation and CRM capabilities. It is especially effective for e-commerce stores and service-based businesses that need to send transactional emails or run personalized campaigns across multiple channels.
Alternative 2 to Constant Contact# MailerLite
Best for: Small businesses, freelancers, and startups looking for an easy-to-use platform with automation, landing pages, and great design options.
MailerLite has gained popularity for job data offering simple yet powerful email marketing tools at an affordable price. It focuses on usability, making it an excellent choice for beginners, while still offering advanced features such as automation, popups, landing pages, and segmentation. MailerLite stands out for its clean interface design and excellent value for money, satisfying businesses looking for a simple yet effective marketing solution.
Writing for the Web: The ABC of SEO Copywriting
After our first post on how to write for the web , we want to try to take a step towards the ABC of SEO Copywriting . Even in this case, we do not set ourselves up as authorities on the subject, on the contrary: we only try to indicate some basic notions to always keep in mind.
The Title The title is fundamental:
It makes the difference between a user who clicks and a user who abandons without reading your post. In the USA they say that the title must be “ catchy “, that is, captivating, ironic, mysterious, sometimes mischievous. At the same time, it should wink at SEO, including the keywords chosen for the article.
The Meta Title Tag
Title and title are two different things. The Title must iraq email list therefore contain the keywords of the post, including those strings of words that can most likely be searched for on search engines by users. The title should generally not exceed 60 characters .
The Meta Tag Description
The description is a sort of mini summary of the post. In reality, it is better to think of the description as the possibility you have with 160 characters to convince a potential reader to click on your post. A catchy description is the one that will induce someone to click on the post in the search engine results page and it is always the one that will allow your link to be clicked more than a link in a higher position on the page, but with a poor description…
The triad Title, Title and Description
These three elements are essential to label your post and give it the visibility it deserves. A good rule of thumb would be to insert the keyword string you have chosen in all three of these elements (possibly at the beginning of the text!). You may be wondering: what about Keywords 5. Writing for the web: headings 10 tricks to generate leads by making cold calls When composing text in html, it is important to use the different headings .
If the main title of the post is a so-called H1, it would be appropriate for search engines to insert the various subtitles and paragraph titles as H2, H3, H4 and so on. The wording to insert in the html language for an H2, for example, is: <h2>This is an h2 title</h2>. For the other headings, just change the number that appears in the opening and closing tags.
Bold, italics, bullet points and underlines
Remember to add some movement to your text by using bold , italics , bullet points and underlining . Italics are used beb directory especially to indicate foreign or obsolete words or as an alternative to quotation marks or bold type itself. Bullet points are valuable because they schematize and make reading easier; according to some SEO Specialists they are a way to represent and schematize useful and understandable information also for search engines.
Internal linking Always in favor of search engines, it is advisable to link – within your post – your previous articles : this good practice not only meets the visibility needs of the post but also of the reader, since it refers to other readings that could interest him or to valuable references to always keep in mind.