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• Users’ search behavior adapts to the crisis situation
• Customized banner campaigns generate more conversions
• Social media is suitable for authentic and personable communication
• Adapt B2B mailings to current needs

The Corona crisis has been with us for months and is currently reaching a new peak. B2B online marketing is also feeling the effects. Nevertheless, you can still use marketing measures successfully during a crisis. In our blog article “Corona and B2B online marketing: How it works despite the crisis” we explained which measures are particularly suitable for this. In this article we show how our recommendations work in practice. And this is best demonstrated by the example of our customers.

React quickly with B2B email marketing

Crises such as the Corona crisis often lead to ghana number data a shift in priorities and needs. All the better if you already have a product in your range that is suddenly in high demand. Friedrich Eberlein GmbH, which sells painting supplies to entrepreneurs through its Corona and B2B online online shop eberSHOP , quickly recognized the high demand for disposable mouth and nose masks for its customers’ professional environments. With the help of a targeted email campaign, customers and contacts were made aware of the availability of the masks in the online shop. This measure not only has a positive impact on sales of the product, but also signals presence and reliability in times of crisis.

Social Media Marketing for Positive Vibes

At the moment we have to overcome a number of challenges – both privately and professionally. Starting with the switch to home office, through the obligation to wear masks to the restructuring of production processes to comply with hygiene becloud solutions offers many services such as toll-free numbers regulations. Through social media, the shared experience of these changes becomes a collective experience and creates closeness. Our customer MEVACO, a supplier of expanded metal, perforated sheets and welded mesh, shows this on Instagram . This works with open and Corona and B2B online honest communication. Snapshots from the employees’ changed everyday working life provide insights into how they are dealing with the crisis and convey a feeling of security. Always with the hopeful message: “Yes, everything is not so easy right now, but we are making the best of it together!”

Greater loyalty to customers and employees

The fact that social media marketing pays off particularly in times of crisis is also shown by the example of our customer FAULHABER. We have been supporting and advising the successful manufacturer of micromotors on social media marketing for over a year.

When the Corona pandemic broke out, we also increasingly addressed the virus and its effects on FAULHABER on social media. The line data social Corona and B2B online platforms are still being used to show in a friendly way how the company is dealing with the contact restrictions and other consequences of the pandemic.

This resulted in measurable success, which was particularly evident on FAULHABER’s Facebook profile . Compared to the previous month, Facebook posts were clicked on almost four times as often and their reach doubled. In addition, the number of interactions with the posts increased by almost 300%. It was shown that posts related to the coronavirus were usually more successful than posts on other topics.