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With this tool, HubSpot integrates and contextualizes each interaction on a single platform. A conversation that can begin on Facebook can continue in a live chat or wherever the customer prefers, with all communications integrated into a single inbox.

In the very near future, the tool will include conversations via Chatbot , given HubSpot’s recent acquisition of the Motion AI platform .

3. Content Strategy

It’s been a long time since keywords were the primary focus of Internet searches. Today, search engines rank websites higher whose content is organized by “topics,” or themes, which reward engineer database quality of content over quantity of content.

Content Strategy is a powerful feature of the HubSpot platform that makes it easy to organize content by topic. It tracks your website and suggests content topics based on relevance, competition, and popularity. From here, it helps organize content into different “clusters” that optimize your website’s influence on search engines.

Instead of writing content

That revolves around certain keywords, the idea is to create content around a particular topic. This will be the main source of content, and around this topic you will create new content that supports it.

HubSpot’s content strategy helps you choose relevant difference between prospecting vs generating leads topics and discard those that aren’t. It helps you choose and structure existing content, and the tool itself suggests new content based on search engine metrics.

The idea is to get more traffic with less content.

HubSpot Hubspot content strategy 2017

4. Facebook Lead Ads

Facebook lead ads is the Facebook tool that allows you to japan data request information from your potential customers. When someone shows interest in your ad, they will see a form that is automatically filled out with the information already shared on Facebook. This is the ideal time to request more information from your potential customers, in a non-intrusive way.

Do is find out if you already have team members who are familiar with local trends and expressions, culture, news and developments, cultural norms, etc. If you don’t have someone on your team who can cover these factors, you need to find a native writer or translator for this purpose.

The person you choose (whether hired internally, as a freelancer, or through a partner agency) must be an expert writer and editor, but they also need to understand and convey marketing messages to achieve your specific business goals, tailored to the local language and its standards. A simple translation from one language to another is not enough.

Some of the skills you should look for in your content expert are

Deep understanding of the topic (your business, your products/services, solutions and key marketing messages).
Expert in business writing, maintaining tone, style and brand image.
Creative and skillful enough to adapt the text to the target engineer database audience, always maintaining the same original purpose and meaning.
3. Create a Style Guide
As we mentioned earlier, it’s important to maintain the essence of your marketing messages when translating them. However, it’s also important to be creative, interesting, and “in tune with the times” with your content.

That’s why you should create

A style guide for your team. A style guide is a set of instructions on how to use language, format, tone, and terminology specific to your industry. It helps people inside and outside your organization maintain snippets offer a prime opportunity for consistency, improve communication, and achieve high-quality content.

Only 25% of companies have formal branding guidelines that they apply consistently, despite the fact that a consistent brand image produces 23% more profits annually . Don’t make the same mistake in your company and create your Style guide!

When it comes to tonality

Your Style Guide might recommend a casual tone versus alb directory a business-like one. You should also include “buzzwords,” or keywords that you want to associate with your brand online with SEO. Finally, your Style Guide should provide concrete examples of how the guidelines are employed in original content. This way, your content expert will have references to refer to, making it quicker and easier for them to adapt the content to the local language while remaining consistent with style, terminology, and brand image.