Kuwait Data

Tag: email marketing

  • Le migliori pratiche per l’email marketing moderno

    L’email marketing esiste da quasi 40 anni. Essendo una delle forme più vecchie di marketing digitale (ehi è tutto relativo. giusto?!) è stato incredibilmente efficace .

    Sebbene l’email marketing si sia evoluto nel tempo. l’obiettivo principale è rimasto lo stesso: fornire informazioni preziose in qualsiasi momento per influenzare o stimolare un’azione.

    Detto questo. ci sono alcune regole di base per approcciare al meglio l’email marketing nell’era moderna.

    Targettizza la tua lista con la segmentazione

    I tuoi iscritti sono molto probabilmente un gruppo eterogeneo! di persone. ma hanno una cosa in comune: tu! Oltre a questo però vale la pena analizzare i dati demografici e psicografici  dl pubblico. Dai livelli di reddito alla posizione alle decisioni di acquisto. qualsiasi interazione che un iscritto ha con il tuo sito crea un’opportunità per segmentare ulteriormente o filtrare il tuo elenco. Puoi quindi creare messaggi specifici per diversi segmenti. In media. il 77% del ritorno sull’investimento (ROI) deriva da campagne segmentate. mirate e attivate .

    Segmentare la tua lista ti consente! di inviare messaggi specifici e mirati anziché un messaggio generico a tutti. Ad esempio se vuoi offrire una promozione a tutti i tuoi clienti acquista l’elenco dei numeri di telefono che vivono vicino al tuo punto vendita di New York City potresti inviare una campagna mirata? a chiunque la cui città stato o codice postale corrisponda a New York City ed escludere tutti gli altri.

     

    Evita le cartelle spam

    Ora prima di addentrarci nell’argomento. è importante sapere che la portata di ciò che è considerato spam si estende ben oltre le tradizionali pubblicità di prodotti! farmaceutici scontati che abbiamo visto finora.

    Lo spam è considerato tutto ciò che viene intercettato dai filtri antispam di una posta in arrivo. Diversi fattori possono influenzare dove finisce la tua Dati del Kuwait  email e il motivo principale per cui le email non vengono lette è perché finiscono nella cartella spam.

    Per migliorare la tua recapitabilità segui questi suggerimenti:

    1. Evita contenuti spam. Ciò include l’uso gratuito di punti esclamativi. la menzione di “milioni di dollari” o contenuti mediocri (pensa a: tutte e-mail di testo senza immagini o elementi di design). Anche se  il tuo. Contenuto è legittimo l’utilizzo di questi elementi può farti finire nelle cartelle spam.  O incoraggiare i destinatari a contrassegnare la tua e-mail come spam.
    2. Offri una via d’uscita facile. Un link di annullamento dell’iscrizione in fondo a ogni email è piuttosto standard in tutti i provider disoftware di dati in polvere email marketing e per una buona ragione. Se gli abbonati non vedono un modo per annullare l’iscrizione prenderanno la prima opzione disponibile e contrassegneranno la tua email come spam. Troppe denunce di spam possono danneggiare la tua reputazione di invio. Considera  di aggiungere un ulteriore link di annullamento dell’iscrizione in cima alla tua email per buona misura.
    3. Rispetta le leggi standard sullo spam. Tra queste rientrano il non usare informazioni false o fuorvianti nell’intestazione o righe dell’oggetto ingannevoli. In parole povere usando titoli o espedienti in stile clickbait, il tuo tasso di spam aumenterà. Ciò include avere informazioni di contatto accurate e aggiornate nel piè di pagina della tua e-mail. La trasparenza è il nome del gioco.

     

    Pulisci regolarmente la tua lista

    Indipendentemente dalle dimensioni dell’elenco è probabile che alcuni di quegli indirizzi e-mail non siano validi o non siano più interessati. Mantenere un elenco e-mail gonfio non solo danneggerà le tue metriche e affosserà in modo impreciso le tue metriche di performance ma ti metterà anche a un rischio maggiore di ricevere reclami per spam. È anche probabilmente più costoso poiché molti provider addebitano il conteggio totale dei contatti.

    Ecco perché è importante assicurarsi che la tua lista sia pulita! e ben tenuta. Se hai una lista vecchia e obsoleta, conterrà indirizzi email non validi o obsoleti che possono danneggiare il tuo punteggio di invio. Utilizza un servizio di pulizia delle liste come Neverbounce per risolvere questo problema (e mantenere felici gli dei della conformità!).

  • How email marketing uses promotions as a hook to attract new subscribers

    In a quasi-life cycle, email marketing always comes back around when marketers are faced with some sort of crisis where a promising tool turns out to be something that isn’t so promising.

    When the mirage of organic reach on social media ended, marketers flocked to the benefits of email marketing. With this tool, they could control the message, but also the delivery channel and even secure all the feedback data generated by that marketing action.

    Now that cookies are on their way out and the pro-privacy measures of the big companies are making things much more complicated, email marketing is once again emerging as one of those great solutions to all problems (although it is not immune to the impact of these measures).

    Marketing managers have found a refuge

    In email marketing and, as noted in BizReport , are increasing their efforts in this area to compensate for what they lose due to current consumer tracking problems. This leads them to boost their email marketing strategy, but also to increase their actions to attract new subscribers. What matters is increasing email lists and thus reaching a larger audience.

    But that’s not all: as they point out in the analysis, email marketing also opens the door to a way to identify the consumer. Now that cookies are faltering and everything has saudi arabia mobile number list become much more complex, the email address works as a tool for identifying the consumer. Thus, it serves as a lever for segmentation outside of email marketing shipments as well.

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    The key is in the discounts

    Capturing subscribers has become key, therefore. But how to achieve this? What will convince users to give their information and become part of the mailing list? As the  conclusions of a study by become a trusted advisor by lead generation RevTrax indicate, the key is in discounts. Marketers are increasingly using discounts and financial incentives as a hook to attract new subscribers.

    Thus, a quarter of retail line data companies are already offering discounts of  X percentage less. Those who subscribe to their newsletters. Fast food and consumer goods brands use it less (10% do). That does not mean that they do not use the same manual.

    Instead of offering direct discounts via percentages to be subtracted

    They are betting on specific discounts (the classic 5 euros less with your purchase) or on actions. That allow you to save in other ways (for example, free shipping if you subscribe).
    The idea of ​​discounts as a hook works. Because consumers have become much more sensitive to savings and prices during the pandemic. Now, more than ever, saving whatever is a very attractive lure. That it costs much less to part with personal data. If we perceive that we are being given that value in return.

  • Marketers have less and less time to capture the attention of consumers through email marketing

    A few years ago, a study went viral that talked about how humans now had less attention span than a goldfish. The window of time that content had to capture and retain it was much shorter than in the past, a measly few seconds. Accustomed to the accelerated pace of the Internet and to everything moving at a breakneck speed, they had also become accustomed to looking quickly, deciding just as quickly if something interested them, and moving on to something else.

    In the world of marketing and advertising

    This data was very bad news. It meant that not only did marketers have to contend with more and more elements to reach consumers, but they also had to do so in ever shorter time frames. Everything was moving at a very fast pace.

    Still, there were certain elements that worked more smoothly. If you managed to get into certain environments, you were almost guaranteed to get more attention. This was the case with channels as diverse as podcasts or email marketing. The beauty of email marketing was that you could almost say that it accompanied consumers wherever they went.

    Since email is accessed from mobile and is always with users, it’s almost as if email has a constant direct route. Push notifications from mobile email systems do the work of reminding users that everything is there.

    In addition, marketers have begun to saudi arabia mobile number directory appreciate email marketing even more in recent years because it allows them to control the entire flow of data it generates. While on social networks they depend on what the channel offers them, here they can decide practically everything themselves. If you add to that the fact that the ROI is quite positive, it is understandable why email marketing has established itself as one of the basic pieces of digital marketing.

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    The average time, in free fall

    In general, the amount of time we spend on each email has fallen. Levels had risen between 2011 and 2018, but have been gradually declining since then. So much so that the latest data on the issue show more than 6 hours of learning that we are now at a record low for email consumption time.

    The statistics are global and come from a study by Litmus. In 2011, the average time that each Internet user spent reading an email was 10.4 seconds. That average time line data continued to climb and towards the end of the decade it was much higher. In 2018, the average time was 13.4 seconds.

    But that’s when it reached its ceiling and began to decline

    It dropped to 11.8 seconds in 2020 and to 10 seconds in 2021, a historic low. The 2021 figures are 15% lower than those of 2020 and 25% lower than those of 2018. The window of opportunity is increasingly smaller.

    This means that marketers need to think carefully about what they do and how. The email marketing strategy must be as precise as possible and work on the elements that will make them connect with audiences.

    As Warc points out, this drop in the average time spent on each email – as well as the fact that we are now possibly receiving more messages across all channels than ever before – makes it crucial to work on those elements that boost the success of an email marketing strategy. Warc’s research indicates that an email is more likely to be opened if it comes from a brand that is known, if it seems relevant to one’s interests or if it promises a discount.