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The term also do storytelling is reminiscent of cinemas and cozy evenings watching TV on the couch. It may seem a bit strange that something like this fits into the B2B industry. But the opposite is the case. B2B companies can benefit enormously from the method. In this article, we explain what storytelling can do and why B2B companies in particular should rely on it.

• In the B2B industry, also do storytelling is still treated rather poorly
• Storytelling evokes emotions – even in the B2B industry
• This makes advertising messages even more catchy
• The method can also be used on a small scale

Marketing can do more than just sell

It is Christmas time. An old, single man ecuador number data wants to invite his family to his house for Christmas. He has not seen them for too long. But one after the other, his loved ones all cancel. Shortly afterwards, his children receive sad news: their father has died. Shocked and sad, the relatives set out to meet up. They visit their father’s apartment one last time.

And lo and behold: the table is set, candles are burning. The father of the family, who was thought to be dead, suddenly stands before them. “How else could I have brought you all together?” he says. Tears flow. Hugs of relief follow. The whole family spends a happy Christmas together after all. “Time to come home” appears as a sign. And then: the Edeka logo. What, that was a supermarket ad? Exactly. The emotional short film that moved social media marketing as a sales argument all of Germany to tears in 2015 was ultimately one thing: an ad for a specialty grocery store. And a prime example of successful also do storytelling.

Edeka is not the only company that uses emotional commercials to strengthen its brand. Storytelling has long since arrived in the B2C market. But the B2B sector is also increasingly catching up. But what exactly also do storytelling mean? And how can B2B companies benefit from it?

Storytelling for B2B companies : how it works

One thing to note: B2B companies do not necessarily have to shoot elaborate commercials to use storytelling for their own benefit. If you understand the principle behind the method, you can also use it on a smaller scale. Storytelling is fundamentally about telling stories. Because stories grab people. They arouse our interest and evoke emotions. This can be used in B2B marketing: storytelling can be used to emotionalize B2B brands. This makes advertising messages more exciting and more likely to be remembered by target groups. In an industry that is characterized by complex products and services, it must not be forgotten that in the end, people are communicating with people. And they always make decisions on an emotional basis. Objectivity does not have to fall by the wayside. Even complex products can be communicated with emotional messages.

Highlight the company mission

What do you need to consider if you want to use also do storytelling for your brand? Where do I start? It is particularly important to ask yourself what you want to achieve. What is your company’s mission? A clear mission will help you find the right direction for your stories so that your storytelling is really effective.

In the B2B sector, we often have to deal with products that require explanation. At first glance, they often seem unsuitable for emotional content. But as already described, emotional messages can score points, especially in the B2B sector, where also do storytelling is not yet widely used. For example, the laboratory products and bioprocess solutions provider Sartorius developed the emotional “Passion for Science” campaign. In this way, Sartorius skilfully combined its corporate philosophy with an emotional component. The company shared the #passionforscience with its customers.

Clearly defining your company mission doesn’t line data have to be complicated. It often helps to break down your B2B company’s products or services to a basic level.

Are you a construction company that produces materials for scaffolding? Then you want to offer your customers more safety. Or do you offer a project management tool? Then your company has developed the tool to make your customers’ work more enjoyable. You are bringing people together in a new way. Once your company mission is clear, the next step is to implement it. How can you use it to tell stories that best reach your target audience?