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Tag: Digital Marketing Services

  • Adapting to Remote Work has changed companies’ approaches to IT consumption

    According to Softline experts, the experience gained during the emergency transition to working from home will significantly accelerate the development of the cloud market and the IT services market in general.

    In countries with low cloud adoption, restrictive measures have created a steady trend of transition to the cloud, and this is not a temporary solution, but a new business structure. In particular, Softline predicts annual business growth in the cloud segment that is ahead of plan. Services and software for teamwork and remote access security also continue to show high growth rates.

    “Softline annually increases its cloud segment volume by an average of 50%

    In two quarters of 2020, we doubled our performance indicators compared to last year. Due to a large influx of new customers and changes in the phone number lead of existing customers, we had to increase the capacity of our existing data centers ahead of schedule, and this is taking into account the fact that we were already preparing for growth in 2020,” says Yuri Novikov, Head of Cloud Business Development at Softline.

    In countries where increasingly stringent

    Measures have been taken amid a sharp increase in COVID-19 incidence, demand for Microsoft services is growing. In some European countries, Latin America, India and Russia, there has been explosive growth in the use of Microsoft collaboration tools, primarily Teams, cloud storage and Microsoft Remote Workplace tools in general. The second half of in today’s digital social era year, we also saw significant growth. In September 2020, Softline received Microsoft’s expanded specialization in digital transformation and change management – Adoption and Change Management Advanced Specialization (ACM). Today, we are able to significantly transform the client’s business processes within three to four months, to increase the efficiency of communication and collaboration within the company,” says Andrey Blagorazumov, Microsoft Business Director at Softline.

    Predominantly, new customers have increased

    Demand for computing capacity rental, virtual workstation services and Virtual Office. Globally, we have seen an increase in the consumption of existing online subscriptions and investment in platforms already used by customers, in a context of increasing load on online tools.

    “As for existing Softline customers, they can now fully experience the benefits of cloud services, especially the flexibility of cloud infrastructure. In Latin America, the quarantine was a heavy blow to the economy, and some companies are still in crisis. Companies that asb directory infrastructure services to Softline in the form of a private cloud were able to save on operating costs of the existing infrastructure. A small part of our customers suspended their work for the period of quarantine measures and reduced capacity consumption, keeping their infrastructure ready for operation. We preserved these partnerships, and as soon as they decided to resume their activities, we were able to do so without losing time and data,” adds Yuri Novikov.

    There is still a growing demand for software

    Services for connecting to remote workstations and teamwork. According to Softline, the use of Microsoft Teams in March quadrupled compared to February, and this dynamic is expected to continue in the coming months. The number of orders for remote workstation, Windows Remote Desktop, as well as other popular applications, Google Workspace, Slack and Zoom, has changed in a similar way.

  • Artificial intelligence

    Artificial intelligence is no longer news to anyone. It is used to make our lives easier, especially when we have a large volume of work.

    But the trend for this year is that buy telemarketing data companies, regardless of their size, will adopt this technology, mainly in information security and data collection, which helps companies make decisions based on concrete analyses.

    4. Augmented reality

    Augmented reality is no longer new to anyone. It is already part of our daily lives. The most common use of this technology is in QR codes.

    But in 2021, augmented reality isn’t some of your ideal customers are there. A fast food chain will use mini games to decorate its stores with augmented reality. This trend will be closely linked to business marketing.

    5. Cloud containers.

    You are certainly familiar with cloud technology. But have you heard of cloud containers? Cloud Containers are a fully virtual operating system model that allows you to install and run multiple applications in different locations in a secure, dynamic and efficient manner.

    Its advantage is that it reduces local infrastructure costs and allows total focus on applications.

    6. Distributed cloud.

    As the name suggests, distributed cloud refers asb directory cloud services being distributed across multiple physical locations, but governance and operation are still the responsibility of the public cloud provider.

    As many companies are preferring to migrate their applications and data to the public cloud, this trend has been growing in recent years.

  • What are the trends for the IT area in 2021?

    What are the trends We are at the beginning of 2021, and for many people those lists of resolutions or plans for the new year come to mind. Some try their luck, others look for trends to stay aligned with which path they should follow.

    But what about the technology sector?

    What will be the trends for 2021? As it is a telemarketing data innovative market, new products and solutions are launched every day. It could be a great solution or just an attempt that needs to be improved for personal or professional use.

    We are still experiencing the biggest pandemic in the last 100 years. This pandemic has accelerated the adoption of some technologies to make people’s lives easier, such as: delivery apps, streaming services, online consultations, online meetings. In 2021, the challenges will continue, and increasingly show that IT is extremely important for society.

    According to research conducted by Gartner, people-centricity, location independence and resilient delivery will be the focus for 2021. In other words, people consistent with your company’s be at the center of business, so companies will have to adapt and make use of digitalized processes.

    But in addition to the results of the research mentioned by Gartner, we have selected 9 more tips for you to keep in mind:

     1. 5G technology.

    This technology eagerly in recent years, and it promises to further innovate processes! so that devices such as cell phones, drones, smart watches, autonomous cars, home appliances and security centers will be able to access the internet at the same time.

    Are you ready for the arrival of the 5G network? A coverage that will change the planet, in a broader and more efficient way.

    5G promises to innovate processes, help asb directory implement scalable real-time data architecture, drive action, make dynamic and intelligent decisions through multiple data streams, and increase remote service capacity.

  • How to use wow marketing to make your brand memorable

    In a world where content is increasingly abundant and audiences have less time, brands are looking for ways to grab attention. WOW marketing is a strategy that focuses on creating memorable experiences and evoking strong emotions. Using this technique effectively means not just attracting attention, but making sure your brand stays in the memory for a long time.

    What is WOW Marketing?

    WOW marketing is a marketing approach aimed at creating an effect of surprise, delight or amazement. This can be non-standard advertising, an unusual telemarketing data content format, a creative campaign or even a viral meme. The main rule: the audience must say “Wow!”

    This strategy is effective because people are better able to remember and share with others what has evoked an emotional response in them.

    Examples of successful WOW marketing

    1. Challenges and viral flash mobs
      On TikTok, the challenge with multi-layered autumn looks under the hashtag MindfulDemure has collected millions of views, involving users in creating unique looks. Brands have integrated the trend into their campaigns, offering customers ready-made kits for creating a mindful style, turning the idea of ​​conscious fashion into a commercial success.

    telemarketing data

    How to Integrate WOW Marketing into Your Strategy

    To implement WOW marketing, it is important to understand what works for your audience. Here are some steps:

    1. Know your target audience
      What emotions do you want to evoke? For example, if your audience is zoomers, they 5 reasons why it is better to order design from freelancers value trends, sincerity, and self-expression.
    2. Find a point of surprise
      Look for a way to make the ordinary unusual. This could be unique product packaging, unexpected creativity on social media, or a bold activation.
    3. Use emotions
      WOW marketing works through emotions: joy, surprise, laughter or even mild shock. Think about what emotion your brand can convey to stand out.
    4. Attract creatives and influencers
      They can help create that element of surprise, engaging the audience with their authority and charisma. The key is to choose those who share the brand’s values.
    5. Set the viral potential
      Make your content or promotion as easy to distribute as possible: easy hashtags, accessible challenge mechanics or a bright visual format.

    Pitfalls of WOW Marketing

    The WOW effect is a powerful tool, but it must be backed up by meaning. Don’t forget the following points:

    • Alignment with brand values. The promotion should fit organically into the brand’s DNA, otherwise it may be perceived as just hype.
    • Action required. After the wow, the audience should know what to do next: buy, register, share.
    • The moment of one-time use. The WOW effect is good, but it is important not to focus only on it, but to create a long-term engagement strategy.

    WOW marketing is a way to turn your brand into a talking point, evoke strong emotions, and changsha mobile phone number list make a lasting impression on your audience. For this strategy to work, it’s important to connect unexpected ideas with clear business goals.