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  • Phase 5: Extending the software

    However, the marketing of software does not end with the product launch. Every new function, every update is a communication opportunity that can and the software must be used. The message to the user should always be: We are constantly working on improving our product and your opinion is important to us!

    supervised user test

    Classic haptic products only come onto the market when they are error-free and finished. In contrast, software is a product that thrives on constant adaptation and optimization. A software or app that does not receive updates and whose range cyprus number data of functions is never expanded conveys a feeling of insecurity. This gives the user the impression that the software is outdated.

    But how do you identify optimization potential or new functional requirements? The following approaches are recommended:

     

    surveys among users

    • ask the sales department

    The most important thing, however, is your own mindset: the software should never be viewed as a finished product. Rather, it is a constantly lead generation as an important basis growing and changing process and must be constantly questioned.

    Conclusion

     

    More and more B2B companies are increasingly focusing their business model on the digital sector. This approach has great potential and is necessary in order not to be left behind by young tech companies and start-ups. This makes it all the more important to develop a comprehensive understanding of digital products. Especially when marketing software in B2B, it is crucial to know the differences to classic products and line data services in marketing and to use them to your advantage.

     

    Sources used:

    • The 5 Ps are based on the classic marketing mix of the 4

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