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Tag: cambodia telegram data
Marketing in times of inflation: what should brands take into account?
Rising living costs and economic uncertainty are recurring themes in consumers’ minds in 2022 , prompting a series of searches for information to achieve some peace of mind, manage the economy and plan for the future. In this way, companies are forced to adapt to the consequences of inflation.
Current state of the economy
Price increases are skyrocketing worldwide. In Spain, inflation soared by more than 10% in June , reaching the highest rate since 1985. In addition to the decline in purchasing power, consumer confidence is falling, leading to an increase in pre-purchase discount searches or loyalty programs.
Marketing professionals are therefore faced with a scenario in which brands must confidently address the situation and find solutions that meet the changing needs of users .
Inflation and marketing strategies for companies
The most thoughtful companies, budgets and strategies
In this context, companies should focus cambodia telegram data on the following strategies:Produce and promote
Froducts that work in the market and try to sell them at an affordable price to the public.
Don’t waste time and effort on products that don’t deliver good results.
Achieving customer loyalty to create a lasting audience that tur the best way to o ns to a brand despite difficult times.
Assess the opportunity to grow through exports bey cz lists ond the local sector .
That is, companies must find customers who represent the greatest value for their business and optimize campaigns through real results to maximize ROI.Consumers: less purchasing power but same values
According to the Google Consumer Survey 2022 , presented at an event on SeptemGerman Business Greetings: Your Essential Guide
When it comes to expanding your business into Germany, understanding the nuances of greetings is the key to building strong relationships and creating a positive first impression. The German business culture can place great importance on formalities and respect, which is reflect in their greetings, both in everyday encounters and during business meetings. In this blog, we will delve deep into the art of greetings in Germany to help you navigate this crucial aspect of doing business in the country.
The Business Card Exchange
Let’s begin with the exchange of business cards. While the Germans may not share cards as freely as some other cultures, this exchange is still a pivotal moment. When offering your business card, maintain eye contact with the recipient. This simple act conveys respect and attentiveness.
Germans hold titles, degrees, and expertise in high regard, so ensure that your card highlights your academic qualifications, especially if you hold a degree beyond a bachelor’s degree or baccalaureate. Notably, your business cards don’t ne to be print in German, as many Germans are proficient in English. Keep in mind to exercise discretion, as Germans treat busine cambodia telegram data ss cards as confidential and private property.
The Handshake: A Symbol of Respect
In German culture, handshakes are typically firm and brief, often accompani by eye contact, and sometimes even a nod or slight bow. Whether you ar the best way to o e in a formal business meeting or a social setting, shaking hands is often bw lists expect. The act of shaking hands signifies respect and formality. When someone extends these courtesies to you, it’s essential to reciprocate, especially when dealing with superiors.
How to create a brand identity for small businesses
should be one of your least worries. Not many people realize how much a strong brand identity helps build trust and ultimately your business in the long run.
Below is a brief discussion of what a brand guideline is, what it does, why you should create one, and how to do one for small businesses.
What is a brand guideline?
A brand guide can be referred to as a number of things: style guide, brand standards, brand book, brand guide, etc.The importance of cohesion is that it establishes a strong brand voice that will then resonate with the audience. This, in the end, is an essential part of building brand awareness. When committed to over a period of time, that very awareness and consistency would begin to establish trust.
Part of that trust-cultivation
Is in the way brand standards help maintain an image of professionalism. This goes beyond using a particular tone of voice. Consistency in color schemes and logo usage across platforms also emits professionalism, which easily loops back to trust.
How to create a brand guide
Identify your brand’s mission and values:Too often, mission statements focus too much on stringing words together that simply result in empty
Apple, for example, has established itself as a brand that combines the elements of simplicity and innovation. Coca-Cola, on the other hand, conveys sincerity and emotion with its advertisements.
Determine your target audience
Just as important as the previous two steps is identify cambodia telegram data ing your target audience. You can’t be everything to everyone, so you’ll need to be specific. Simply saying you’re targeting women aged 18-24 isn’t enough.Instead you can focus on the following
Single mothers working from home
Digital marketing professionals working for the best way to o startups
Recent IT graduates
Clearly defining your goal helps you understand exactly what kin bw lists d of people you want to buy your products, visit your website, consume your content, and subscribe to your emails.Beware of Unrecognized Hacking Threats from Within the Office
Many people think that hacking threats can only occur from outside the office. In fact, internal negligence makes it possible for various threats to occur that can result in company losses due to hacking. Several reports on hacking have found that the percentage of threats from within the office reaches a 50% chance of harming the company. And unfortunately, this internal negligence is the most difficult to overcome compared to cybercrime that comes from outside the office.
Beware of Unrecognized Hacking Threats from Within the Office | Wificolony
Internal parties are all staff who work in an organization or who have worked and have quit. This definition also includes contractors or outsourced employees who can access company data, although only limited.
Here are some types of threats to watch out for from within the organization:
Accidental insider
The majority of data loss is closely accidentally and are not aware of it. This results in a security system that is easily hacked when they do their daily work. This accident can happen in many ways.Wrong email
Don’t ignore wrong addresses because if the data sent is very important, the information could fall into the wrong hands
Phishing
Many emails from external parties are accidenta cambodia telegram data lly clicked by employees without first checking whether the address has authority or not so they accidentally allow malware to enter.
Lack of understanding
Information technology systems sometimes require specific the best way to o configurations so that users must understand first before taking action. At least they bz lists must understand the secure login administration system.