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Digital sovereignty: European initiatives
In order to move towards European digital sovereignty , it is essential to regulate the use, storage and collection of data. This necessary data protection continues to raise a complex debate among member countries. This has not prevented the European Union from taking several initiatives in this regard. Let’s look at some of them.
The General Data Protection Regulation (GDPR): the starting point
initiatives european souverainetéThe GDPR, which came into Digital sovereignty: European force in May 2018, is the first step towards digital sovereignty. It regulates the access, storage and use of personal data of European citizens. To do so, companies holding this data must comply with several requirements (deletion of data, consultation upon request, appointment of a DPO, etc.). The same regulation stipulates that personal data from the EU can only be transferred to countries that offer similar protection and that the EU considers “adequate”*.
US legislation, for example, is much less strict than the GDPR. The Cloud Act allows the US government to access data held by US companies. And culturally, Americans view data as an asset that can be traded. Despite these differences, many European companies entrust their data to large US digital service providers, especially for hosting.
This has led the EU to take new initiatives to regulate the data market.
The Data Governance Act and the Data Act: going further
These two texts complement the GDPR. Their india email list 20 millions contact leads aim is to develop a single data market by supporting data access, sharing and reuse, in line with EU values.
The Data Governance Act will come into force in September 2023. Its aim is to encourage the exchange of personal and non-personal data by creating intermediation structures. The latter will clearly define the conditions under which data held by the public service can be reused, and thus compete on equal terms with international market players.
The NIS2 Directive: sovereignty and cybersecurity
The Data Act aims to establish harmonised rules for access to data generated by connected objects and the various related services. The aim is to content optimization: separate by keyword types facilitate access, management and sharing of this data.
The “platform-to-business” regulation: the first European text on BtoB e-commerce
This EU regulation, which cmo email list came into force in July 2020, creates a fair and predictable environment for B2B merchants using online platforms (around 7,000 platforms and marketplaces).Open source alone does not create digital sovereignty, but it contributes!
The ever-expanding digital world is sparking passionate debates about digital sovereignty. At the heart of this debate, open source is emerging as a key issue . By allowing free access to source code, it democratises technology. It reduces dependence on tech Open source alone giants and proprietary software, strengthening users’ ability to control their systems. By its transparent and collaborative nature, open source offers an unprecedented opportunity to strengthen companies’ digital sovereignty.
Transparency and control
Open source and sovereignty
With over 80% of the world’s applications and websites hosted on open source web servers, and a market valued at €5.9 billion in countries like France in 2022, its legitimacy in the software sector is beyond doubt. And there are several reasons why it is so popular.
The main advantage is that the source code of the software is freely accessible and can be modified as needed. Thus, the open source community knows the software and can share it as they wish to contribute to its development.
This helps to improve the quality of open iceland email list 188757 contact leads source software by benefiting from the experience of users and developers. A significant advantage in terms of reliability and therefore cybersecurity: errors are detected quickly and corrected even faster.
Of course, using open source doesn’t necessarily mean that the software is free. Specific extensions, support, or hosting contracts require budgets to make the experience positive and successful. But open source puts control in the hands of the companies that use it. Why do they do this? Because they can make their own contributions, sponsor developments or plugins to meet their needs, and, above all, decide to deploy open source software as they see fit.
From open source to digital sovereignty
But open source is not synonymous with digital sovereignty. It simply gives more control. By using open source, companies have the opportunity to lead scoring, what it is and how to use it to boost sales free themselves from “closed” and licensed software solutions, such as those of the GAFAMs, most of which are not cmo email list sovereign. They store and retain data in data centres outside Europe, especially in the United States. The data is therefore subject to extraterritorial laws such as the American Cloud Act.
What is an Internet Service Provider spam filter and how does it work?
Every day, the evolution of the Internet and its capabilities connects our societies and communities. Technological advances are opening up new What is an Internet Service means of communication, research, commerce and entertainment, with seemingly endless possibilities.
However, with this abundance of potential also comes risks and problems. One of the most common is spam, the unwant email that floods users’ inboxes.
Internet Service Providers (ISPs) must continually combat this threat, and that’s where spam filters come in. In this article, we’ll explore what a spam filter is, how it works, and why ISPs ne them.
What is spam?
Spam is any type of unsolicit content sent to users . It can be unsolicit emails, misleading advertisements, or malicious messages, such as phishing attempts or malware distribution. The main goal is often to obtain personal information for financial purposes. Spam guatemala email list 490124 contact leads filters are one solution to ruce the risks associat with unwant email by identifying and preventing spam from reaching recipients’ inboxes. Types of spam There are several types of spam, each with specific methods to deceive recipients: Phishing – A form of cyberattack in which emails are sent that appear to come from trust sources . Such as banks, reputable companies, or government institutions. Their primary goal is to obtain personal information , including usernames, passwords, and banking details.
These emails often use tactics such as creating a sense of urgency or fear to prompt immiate action, for example by claiming that there is a security problem with the recipient’s account. Information obtain through phishing can be us for identity theft. Unauthoriz financial transactions, or other fraudulent activities.
How anti-spam filters work
Hoaxes and lures : Emails design to get recipients to act quickly by promising ux and seo: the key union for your website rewards, exclusive offers, or large financial gains . Common examples bw lists include fake lottery winnings, investment opportunities that are too good to be true! or urgent requests for financial help. The underlying intent is to trick users into providing personal information. Making payments, or clicking on malicious links that could compromise their security.
What is a phishing test and how can it benefit your business?
In today’s digital age, the security of your organization’s data is crucial. Data theft or exposure can lead to significant financial losses, damag customer trust, and even business closure if the impact is severe. This data is highly priz by scammers and cybercriminals, and one of their favorite ways to obtain it is through email using phishing attacks , for example. A phishing audit helps ensure What is a phishing test that your employees know how to handle phishing attempts, helping to keep your business more secure. By proactively training and improving users’ ability to recognize and respond to phishing threats, you can protect your company’s valuable data and keep it safe.
Understanding Phishing
Phishing is a common type of cybercrime in which attackers send deceptive emails that trick recipients into revealing sensitive information , such as passwords, crit card numbers, or personal details. These fraudulent emails pose a major risk to your organization because they are design to appear to come from trust sources, such as banks, online services, or even coworkers. Once cybercriminals obtain this information, they can use it to access accounts, steal money, or commit other fraudulent activities.
Phishing attacks can take several forms. One common type is spear phishing, which targets specific individuals with a personaliz email grenada email list 18731 contact leads and uses social engineering techniques to make the scam more convincing. Another form is whaling, which targets senior corporate
executives and often includes highly sophisticat and personaliz content. Regardless of the form it takes, phishing relies on psychological manipulation and the victim’s lack of awareness of the threat.
What is a phishing test?
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A phishing test is a simulation to determine how vulnerable your company’s employees what image formats to use on your website to optimize performance are to phishing attacks . This process involves a specializ company designing a phishing email and a fake, landing page that mimics a real phishing attempt. The fake email is then sent to users to test their responses.The audit can be set bw lists up in a number of ways to test different aspects of user behavior. For example the fake landing page might ask for personal information or be us to track who clicks on the link. The company running the simulation will monitor who clicks on the link. Who enters sensitive information, and who reports the email as a scam. This data helps assess employee awareness of phishing threats.
12 Different Types of Forms to Increase Engagement and Conversions
Forms are essential tools for businesses looking to capture leads, gather feedback, and improve customer interactions. They act as a bridge between your website and visitors, helping businesses collect important data while improving the user experience. In this article, we’ll explore 12 types of forms that can help you improve your website’s performance and conversions.
Why are forms essential for businesses?
Forms are more than just a way to collect information; they’re essential to creating seamless customer interactions. Whether you’re collecting feedback, generating leads, or managing transactions, using the right forms can dramatically improve user engagement and overall business performance.
1. Contact forms
A contact form allows visitors to easily communicate with your business. It typically collects the user’s name, email, and message, giving customers a simple, structured way to contact you.These forms are a reference point for customer inquiries or general communications.
Example
A small digital marketing agency uses a contact form on its “Contact Us” page to allow potential clients to submit inquiries. The form includes fields for name, email, subject, and message, making it easy for visitors to inquire about their services or request a consultation.
2. Lead Generation Forms
Lead generation forms capture essential visitor information in exchange for something valuable, such as an ebook, discount, or free trial. These forms are designed to convert website visitors into leads.
Example
A personal trainer offers a free workout guide in exchange for users lebanon email list‘ email addresses. The lead generation form on the landing page captures the visitor’s name and email, allowing the company to follow up with personalized fitness tips and promotions.
3. Subscription increase engagement forms
Subscription forms allow users to sign up for newsletters, updates, or special offers, allowing businesses to stay connected with their audience over time.
Example
An online bookstore adds a subscription form to blog posts and footers, encouraging visitors to sign up for book recommendations and exclusive discounts. The form collects the visitor’s name and email address, growing the bookstore’s mailing list for future marketing campaigns.
4. Feedback increase engagement forms
Feedback forms are used to gather opinions and insights from customers about their experience with your product or service. They help businesses understand customer satisfaction and identify areas for improvement.
Use case
An online clothing store sends which made it possible to automate the payment a feedback form to customers after they receive their order, asking them what they think about the quality of the product, the speed of shipping, and the overall shopping experience. The feedback helps the store improve its service and product offerings.
5. Event Registration Forms
Event registration forms capture attendee information for webinars, workshops, or live events, making it easier to organize and manage attendees.
Use case
These forms are typically placed on event aqb directory landing pages or sent via email invitations to collect data such as name, email, and preferred session times.
Example
A company hosting a free online webinar uses an event registration form to collect attendee names, emails, and preferred session times. This helps them send reminders and follow-up materials to registered attendees while managing attendance numbers.
Black Friday Pop-Up Examples to Use in 2024
It feels like the year has gone by incredibly fast. The “Ber months” have arrived in the blink of an eye, which means Black Friday is approaching very soon. The holidays are a favorite time of year for many people: Black Friday, Cyber Monday, Thanksgiving, and Christmas often make everyone want to go shopping. Therefore, it’s the perfect time to capitalize on people’s rush and increase sales with Black Friday pop-ups.
Even though the holidays seem like a lot your online improve store of fun, you need to prepare your online store. A marketing strategy is essential because it helps you create a plan and follow it to get the best results.
At the same time, an important part of your online marketing strategy is to include some fun pop-ups to boost your holiday sales. However, you may not know how to make it work, so having a list of some options can be helpful. Read on to find out everything you need to know!
1. Black Friday your online store Spin the Wheel Pop-up
The name itself sounds interesting and that is why it attracts the attention of many visitors. One of the best things you could implement to your online improve store your holiday sales is: spin the wheel or the prize wheel will appear.
Some of the gamified popups include coupons, incentives, vouchers and different offers to give away to your visitors. All you have to do is find interesting alternatives for your customers.
When creating a Black Friday pop-up, you need to remember to write a catchy title. Otherwise, your visitors might ignore the offer or simply not pay attention to it.
Humans are curious by nature. So when you want to make sure your visitors notice your holiday pop-ups, you need to give them a reason. A prize wheel is a great strategy, but you need to tweak it to make it your own, which includes offering good deals and making sure the pop-up itself looks attractive.
In other words, for a prize wheel to work, you need to give your customers something to make them want to spin it. Make them curious, which could inevitably lead to them spending more time on your website, which can increase sales.
The main purpose of a prize wheel popup is to increase customer engagement. It is an easy way to get your visitors to interact with your website – you just have to be creative and come up with things they don’t want to miss.
There are also other types of gamified pop-ups such as slot machines, “choose a gift” pop-ups or scratch cards.
2. Discounted pop-ups for returning visitors
Being a regular visitor to a store means that you have already purchased something there and have first-hand experience with the products.
Think about all the stores you trust and your online improve store love. You probably love it when they offer you a discount or an exclusive deal just because you are a loyal customer. If you enjoyed that experience, you could take advantage of it and use it to increase your holiday sales.
Having loyal customers means that you earn revenue because they can keep coming back and paying for your products or services. Therefore, if you reward them, you can strengthen your bond and encourage them to continue purchasing what you offer.
After purchasing from your store for the first time, a customer is 27% more likely to make a second purchase. If you take advantage of returning visitors, you can increase this chance: offer them exclusive discounts during Black Friday sales.
To make this strategy work, you need to change the settings of your pop-up. It cannot be effective if all visitors can see it. Therefore, you need to laos email list make sure that it only displays when returning visitors come to your website. With Poptin, you can easily set up targeting rules in just a few clicks.
You could offer different incentives to returning visitors, such as free shipping, discounts , same-day delivery, or even early access to great deals. If you choose the latter, you could take advantage of it and encourage them to sign up for your newsletter.
3. Pop-up teaser your online store for promotions
Sometimes holiday pop-ups don’t need to be completely obvious. Hiding them to surprise your audience is also an effective way to increase sales. This is where you can use pop-up teasers !
Therefore, another good idea is to add a specific button in the corner of your website. Once the person clicks on it, a Black Friday surprise pop-up can appear that offers them a huge discount or a deal that they can’t miss.
The secret to making a Black Friday pop-up launcher work is to hide it in plain sight. You don’t want people to be able to see it, so make sure it grabs the attention of visitors. However, you also want to avoid making it too obvious, so you shouldn’t choose something too flashy.
Exclusive and massive promotions are a fantastic opportunity to increase sales, but you need to know how to manage the marketing strategy appropriately. Once you incorporate the element of surprise, your visitor may be satisfied with his discovery and interested in your offer.
Surprising visitors is the first step to make them feel interested, which is essential to keep them engaged. Therefore, a pop-up launcher is a very effective strategy to increase sales and make your massive promotion work.
An important part of choosing effective marketing strategies is being creative. Therefore, you need to find ways to think outside the box. Poptin’s customizable templates can help you get started on your design journey. In the end, you might look back on all your ideas and see how much it all helped you increase your sales.
4. Dark Theme Pop Up
One of the essential aspects of creating your marketing strategy is the psychology of color. However, it is often overlooked, so you should try to learn your online improve store as much as you can about the topic – it could help you increase sales during the holidays.
You may quickly notice that most of the pop-ups are dark in color if you look online. Navy blue, black, dark red, and green are the most popular choices. Therefore, you may wonder why many brands choose those specific palettes.
Color psychology is essential to engage your visitors, especially if they are visiting your site for the first time. When your pop-up has an essential communication tool in case of crisis dark colors like black, it evokes elegance and sophistication.
When you choose, for example, dark red, you not only make them feel excited, but you also evoke a sense of urgency. Therefore, your color decisions are vital, especially if you want your popups to make your visitors feel a certain way.
While you may like certain colors, some may not be as effective for your Christmas pop-ups. A bright yellow might catch your visitors’ attention, but their eyes may quickly tire, causing them to close the pop-up without reading anything.
Therefore, avoiding bright colors in general seems like a better idea. Dark tones attract your customers’ attention without tiring them, so they may spend more time examining your offer, which is crucial to increasing sales.
6. Black Friday your online store Animated Pop-ups
The last strategy on this list is also very effective your online improve store if you know how to use it well. Animated pop-ups are one of the most popular ideas you can implement during the holidays. They are fun, engaging, and can quickly capture the attention of your job data visitors, even if they have never visited your store before.
An essential aspect of Black Friday pop-ups is to make them visually appealing. Otherwise, they might not work because your visitors are simply not interested. Therefore, having animated pop-ups is a great idea because you can add several fun visual elements.
Animated popups often include falling leaves, moving objects, and so on. Try to choose elements that fit the season (Black Friday!) and make sure your popup fits the style of your website.
There is one thing you should keep in mind when adding animations to your popups: you don’t want to overwhelm your visitors. So, while it might seem like a fun idea to add falling snow, moving objects, and lots of animated elements at once, you should try to balance it all out.
Top 5 Pop-Up Practices to Increase Sales on Black Friday 2024
It is one of the most anticipated events by shoppers as it informally signals the beginning of the Christmas shopping season.
For businesses, it’s like a peak period where everyone email varieties marketing has the potential to experience increased sales, web traffic, order rates, and more. Savvy ecommerce businesses have probably started their email marketing campaigns and social media tactics in advance to take advantage of all the annual business events (Cyber Monday, Giving Tuesday, etc.) that will be happening from Thanksgiving to Christmas. Because, why not?
In fact, online shoppers spent a whopping $138.65 billion during the 2019 holiday season alone, a record 13.6% increase from the previous year. According to the U.S. Department of Commerce, eCommerce is credited with over 60% of all retail revenue for that period.
Considering all the benefits that Black Friday sales have to offer, the question is: have you prepared yet?
To best equip your e-commerce store for Black Friday 2024, we provide you with a list of best practices on how to increase sales thanks to this not-so-secret weapon, pop-ups .
Pop-ups are easy to integrate into your sales strategy and can help you reduce cart abandonment, increase sales, build an email list, and improve user experience.
Let’s get started!
1. Entry Pop-up: Take visitors to your Black Friday deals page
As soon as the day begins, online visitors have their devices ready even while they are at work. Since most Black Friday shoppers would probably be in a hurry to grab exclusive deals, expect them to be constantly hopping from one online store to another and unlikely to stay at one site.
To avoid unnecessary bounce rates, show them a pop-up that will automatically take them to the Black Friday deals page after they click. Not telling them this up front will reduce your chances of converting them into paying customers.
Using Poptin, I created this simple Black email varieties marketing Friday pop-up. In just one click, you have successfully helped your visitors see the deals you have for them.
Bonus Tip: Show this pop-up when they arrive on your page with at least a few seconds delay. Also, make sure you have an easy close button set up if they are ever on your site for other reasons.
2. Pop-ups for first-time visitors: Do your best to create a lasting impression
The holiday season is a time when everyone gets so excited about just about everything. Some are excited to buy the Nike shoes they have wanted for a long time, buy the latest collection of Marvel Mac lipsticks, or upgrade to the latest version of iPhone available in the market.
Black Friday sales are the best time to show all the shoppers what you have. It is the perfect time to attract new visitors and build a good relationship with them.
To achieve this, show your new visitors an enticing pop-up that shows a deal that is hard to refuse. This is definitely a busy season, so once you miss it, it would be difficult for you to get a second chance to make a lasting impression.
You can offer them better discounts, freebies or promo codes for their first purchase than what others might get from you. Check out this example of a pop-up design:
This helps you build rapport with new customers and establish brand affinity, especially during this season of giving. It also gives them the idea that they are important to you and that you want them to have a pleasant and memorable shopping experience.
Bonus Tip: Always make it clear on kuwait email list your pop-up what benefit they would get once they purchase an item from you. Also, highlight that they successfully earned this additional discount or freebie during the checkout process.
Meanwhile, this also applies to repeat purchases. You can also offer them powerful deals that result in a more nurtured relationship with consumers.
3. Exit Intent Pop-Ups: Save email marketing Abandoned Carts and Increase Sales
As you know, the holiday season is also the time when employees get their bonuses for working so hard all year. Of course, it is understandable why shoppers are so meticulous about getting the best deal and getting their money’s worth.
Experienced eCommerce stores can attest email varieties marketing that an increase in abandoned carts is inevitable during this time. Since every store has its own set of promotions to attract customers, it is a real challenge to keep up with this fierce competition now that everyone is comparing prices and offers.
The good news is that you have the ability to overcome this obstacle by using exit intent popups .
They are triggered when the visitor is about to leave your website interface. Using exit intent popups, you can encourage them to take a second look, provide additional discounts or any other interesting offer.
Bonus Tip: You can also use exit intent popups to get their email address (like the image above) or collect additional social media followers in exchange for the special offer. By getting their email addresses, you have another way to communicate and retarget them soon.
4. Countdown Pop-Up: Create email marketing urgency and excitement with limited-time offers
Psychologically speaking, people tend to email varieties marketing appreciate things more when they know they are limited rather than when they are always available.
A proven and effective way is to show a sense of urgency and excitement. This can help you convert more website visitors without any additional distractions within a specified time frame.
Since everyone is in a rush right now, it’s also hard for them to turn down a deal when they find out it already meets their the startup began with small investments and participation standards. For e-commerce marketers, this is the perfect time to create targeted, limited-time offers.
To do this, include a countdown timer on your pop-up to prompt potential customers to make an immediate decision. Make it more visual by including an image of the item and highlighting a clear and immediate offer.
This is an example of a countdown popup using the Poptin builder:
These offers can be a channel to promote limited time sales and discounts. You can also use it to inform them of limited slots, stock or sizes.
Bonus Tip: Make sure that when you show a limited time offer, it is truthful and accurate. Don’t use a countdown timer just to create panic and get more sales. You will end up losing more if you continue this practice.
5. Pop-up Coupons: Promote early by giving away Black Friday coupons early
Black Friday sales are packed with different email varieties marketing of online deals at every corner. Not to mention the stiff competition that this can cause.
Did you know that you can avoid panic job data while still ensuring an increase in revenue?
This is where coupon pop-ups come in.
With this, you offer them advanced coupons much earlier than expected that they can use during the actual Black Friday sales. This ensures you high traffic and a high chance of sales on the day of the event.
You can also take advantage of the opportunity to give away pre-order slots for your high-demand or limited-time products in exchange for their email addresses.
Post-Purchase Emails: Examples, Best Practices, and More
Post-purchase emails are a powerful way to engage with your customers after they’ve made a purchase. These emails create touchpoints email key marketing that reassure, build trust, and encourage future purchases. By providing value beyond the initial transaction, they help shape a seamless customer journey that improves the overall brand experience. Effective post-purchase communication is key to increasing customer loyalty and satisfaction, making customers feel valued long after they’ve left your website.
In this blog, we’ll explore why post-purchase emails are essential and dive into different types, providing examples and tips on how to create them with Poptin’s powerful tools. Our goal is to help you leverage these emails to drive customer engagement and long-term loyalty.
Why are post-purchase emails essential ?
Building customer trust and satisfaction
Post-purchase emails reassure customers that their orders have been successfully processed and handled with care. By keeping customers informed, these emails help reduce anxiety about the status of their purchase, which fosters trust in your brand. Timely follow-ups ensure that customers feel appreciated, which increases their satisfaction with your service.
Increase customer lifetime value
Encouraging repeat purchases is email key marketing to increasing Customer Lifetime Value (CLV). Post-purchase emails that suggest related products or invite customers to join loyalty programs can effectively increase sales and turn one-time shoppers into repeat customers. The more engaged a customer is with your brand, the more likely they are to make future purchases.
Reducing post-purchase anxiety
Clear communication about order status, shipping updates, and delivery confirmations alleviates any concerns your korea email list customer may have after making a purchase. By providing timely information and supporting details, you create a positive experience that increases the likelihood of customer loyalty and long-term relationships.
Types of Post-Purchase Emails with In-Depth Examples
Order email marketing confirmation email
Order confirmation emails are the first point of contact after a purchase, confirming order details and providing reassurance. These emails reduce post-purchase anxiety and build trust from the start.
Examples:
- “Thank you for your purchase! Your order for [Product] is confirmed.”
- “Your order #12345 has been placed. Expect shipping details soon!”
- “Thank you for ordering! Check out these related items for your next purchase.”
- “Order confirmed! Easily track your order status here.”
Order confirmation emails with clear details and personalized recommendations not only confirm the transaction but also set a positive tone for future interactions.
Shipping confirmation email
Shipping confirmation emails notify customers when their order has shipped, including tracking information to keep them updated on its progress. They are essential for maintaining transparency and reducing inquiries about order status.
Examples:
- “Your order is on its way! Track your shipment here.”
- “Good news! [Product] is on its way. Watch its progress now.”
- “Shipped! Check delivery status and ETA here.”
- “On the way! Your package is on its way: click to see its journey.”
These emails help manage the entrepreneur was especially interested in the familiar field expectations by providing customers with clear information about delivery times, thus improving their shopping experience.
Delivery email marketing confirmation email
Delivery confirmation emails let customers know their package has arrived. These messages are a great opportunity to invite feedback job data and ask for reviews, turning happy customers into brand advocates.
Examples:
- “Your package has been delivered! Let us know how you like it.”
- “Delivery completed! We are thrilled that you can enjoy [Product].”
- “Your order arrived safely: tell us how it went!”
- “Understand? Rate your experience with [Product] here.”
Confirming delivery with a request for feedback helps you resolve any issues immediately and shows that you value customer feedback.
Thank you emails express sincere gratitude for a customer’s purchase.
20+ Black Friday Popup Examples That Convert Leads Into Sales
The holidays seem like a lot of fun, but your online store needs to be ready. A marketing strategy is essential because it allows you to design and follow a plan that will produce the best results.
This is true for both online and physical stores. The development of eCommerce has led to a sharp increase in sales during all these holidays.
Consumers spent a staggering $7.4 billion this Black Friday season in 2019, an 18% increase from 2018!
If you still don’t believe that’s profitable enough, wait until you find out that overall Cyber Monday 2019 sales increased by 6.2% to $9.2 billion.
Despite a slight decline in sales in 2021, likely due to the pandemic, the Black Friday season still brought in a remarkable $8.9 billion in total sales in the United States alone.
To help you capitalize on this massive shopping season, we’ve compiled a list of 20+ Black Friday popups that you can use to convert leads into more sales and get those amazing results!
Black Friday Pop-Up Examples
1. Black Friday newsletter pop-up
Is it time to send out your Black Friday sale newsletter? A proven way to increase sales through your newsletter is to provide recipients with unbeatable offers.
With this innovative pop-up design, you can grab the attention of your visitors as soon as they receive your newsletter and generate significant revenue. They will definitely be motivated to visit your store after seeing your amazing offers.
2. Black Friday coupon code pop-up
Black Friday sales are filled with numerous special offers online. Not to mention how fierce the competition can become as a result. Do you realize that you can avoid panic while still ensuring an increase in sales? You can use pop-up coupons to do just that.
This way you can provide customers japan email list with advance coupons that they can redeem during the official Black Friday sales. This ensures that you will have a lot of visitors and a good chance of making sales during the day.
3. Black Friday Countdown Popup
With the help of this Black Friday popup example, you can help your visitors make an immediate decision about providing their email addresses. It includes a countdown that serves one purpose: to instill a sense of urgency in the minds of your visitors.
Using our simple drag-and-drop editor, which requires no coding knowledge on your part, you can adjust, modify and customize this template as you see fit.
4. Black Friday Lightbox Popup with Link to Sales Page
A lightbox popup is a pop-up window that covers only part of the screen, usually the center, making the rest of the screen blurry. It is a strategy to get people to focus on a particular call to action, such as a promotion, cross-sell, upsell, or product launch.
A Black Friday, so lightbox popup that converts leads into sales can make you feel like you’ve won the lottery.
5. Black Friday Popup with Downloadable eBooks
Are you trying to encourage people to download your eBooks? This can be quite challenging; however, Black Friday sales are a surefire way to increase sales.
With the help of a high-converting Black Friday sale popup example, show your audience how valuable your eBooks are. Add some glamour by offering a discount and watch your sales skyrocket.
6. Black Friday Animated Welcome Popup with Confetti
Sometimes basic images the most traditional and closed to innovation business aren’t enough to capture the interest of your visitors; however, an animated GIF of confetti will. This example is the perfect combination of non-distracting but still eye-catching.
Use this popup template to generate record sales for Black Friday. With our design editor, you can change the background, text, and button colors to your liking. What’s better? You can do all this in just a few minutes.
7. Black Friday themed holiday popup
What’s better than getting ready for the holiday season? A little holiday cheer is a great way to get people to spend this Black Friday. This job data can encourage people to start buying their Christmas gifts early!
8. Black Friday Popup with all shades of red
Use this popup to pique customer interest and encourage them to act quickly on your Black Friday promotions.
The best feature is that you can make any changes you want to this popup template without paying a designer or developer.
9 Popup Ideas to Boost Sales for Black Friday and Cyber Monday [Updated 2024]
The holiday shopping season is upon us, and two of the biggest opportunities to maximize your revenue, Black Friday and Cyber Monday, are quickly approaching. These highly anticipated shopping events are known to generate record sales, with shoppers eagerly searching for the best deals and discounts. However, standing out from the competition can be a challenge. That’s where strategic, well-designed popups come in.
In this article, we’ll explore 9 creative popup ideas designed specifically for Black Friday and Cyber Monday 2024. These popups are designed to increase engagement, drive sales, and improve the customer experience. From urgency-inducing countdowns to gamified wheel of fortune popups, we’ve got ideas for every type of eCommerce business. With consumer expectations higher than ever this year, it’s essential to leverage these strategic popup ideas to make the most of these lucrative shopping days.
Let’s take a look at some pop-up ideas to boost your sales just in time for Black Friday and Cyber Monday.
Popup Ideas #1. Offer a deal in exchange for social followers and email subscribers
You can expect to generate a lot of new traffic to your site during the holiday season. Why not capitalize on these shoppers with a popup aimed directly at them?
With the right platform, you can target new visitors with unique popups. In this case, it could be a popup that offers a discount code they can use once they sign up to your mailing list.
So it is also wise to include social “like” and “follow” buttons in the popup. Consumers are more likely to click on social buttons if the offer is excellent and the brand is trustworthy.
Another way is to offer them the option to like/follow or subscribe to your email list in exchange for the coupon. Make sure the popup has a clear CTA, prominent social buttons, and an irresistible offer.
Popup Ideas #2. Generate Popup Ideas to Boost Traffic to Your Offers Page
You can use it for your Black Friday and Cyber Popup Ideas to Boost Monday deals pages. Remember, holiday shoppers are in a hurry, so why not help them find what they’re looking for?
Black Friday Top Bar Since it’s impossible to know exactly what they want, you can use a popup to drive traffic to your sales page. In most cases, that’s exactly what they’re looking for anyway.
These users want to quickly find deals italy email list before items are sold out. Ensure your landing page is organized by category so users can easily find what they want.
As a general rule, this popup should appear a few seconds after landing on the page. This will help minimize bounce rates from impatient visitors who can’t find your offers.
Popup Ideas #3. Reduce Popup Ideas to Boost Cart Abandonment with Exit-Intent Popups
There are many cases where exit-intent popups can be useful. But for this strategy, we are focusing on shoppers who abandon their shopping carts.
These visitors have already shown intent to Popup Ideas to Boost purchase from your brand, and simply allowing them to leave allows money to flow down the drain. With exit-intent popups, you can potentially reduce cart abandonment rates .
The key is to set the right triggers to keep users from abandoning before checking out. But you don’t want a popup asking them to complete their order.
Reduce cart abandonment popup You have to give them an incentive to do so. For example, you can offer free shipping or a discount that expires in about an hour. In most cases, buyers hesitate to buy because the prices are high.
So, offering the opportunity to save even more on Black Friday or Cyber Monday sales can help you seal the deal.
Popup Ideas #4. Make a Powerful Offer to Repeat Visitors
If your site gets repeat visitors, they may compare your prices to those of your competitors. This means they are still considering your items.
So, to help them make the final purchase decision, you can offer a deal they won’t be able to resist. Show a popup that offers an even bigger discount on Black Friday and Cyber Monday deals.
You can also offer other the service allows you to pay for services using apple pay incentives, such as free shipping, BOGO, etc. Set it up so that this popup appears to visitors who have been on your site in the last 24 hours. This will help target visitors who have already started their holiday shopping.
Popup ideas n. 5. Use Popup Ideas to Boost Popup Upsells and Cross-Sells
Holiday shoppers are looking for the best deals they can get their hands on. The problem is, they can’t be everywhere at once. The fear of missing out is greater during this shopping season; you can play on that with upselling and cross-selling .
You’ll find that it works great for Amazon job data all year round. If you offer your visitors additional related options at a discounted price, they’ll be more likely to purchase.
An intuitive popup platform is essential to make this work. For example, you can create a campaign that shows visitors three to four related items in a popup file based on their search history and cart data.
You can do the same with upselling. Use behavioral and shopping cart data to show deals on higher-priced items. This is more compelling if the quality and value are also higher. Otherwise, people will stick with the cheaper option.
5 Signs It’s Time to Clean Up Your Email List
A healthy email list is key to running a successful email marketing campaign. Regularly cleaning your email list helps maintain high levels of engagement, improves deliverability, and ensures your efforts aren’t wasted. Neglecting this task can lead to poor results and damage your sender reputation. Let’s explore five signs that it’s time to clean your email list.
Signal 1 # Falling open rates
Open rates are a key metric in email marketing, representing the percentage of email recipients who open a given email compared to the total number of emails delivered. For example, if 1,000 emails are sent and 150 recipients open them, the open rate is 15%. This metric is critical because it is the first indication that the content of your email has captured the recipient’s attention, based largely on the subject line, sender name, and preheader text.
Importance of open rates in email marketing
- Measure Campaign Performance:
Open rates offer a glimpse into the effectiveness of your email’s first impression. A high open rate suggests that recipients find your brand’s emails engaging and relevant enough to take the first step of opening them. Conversely, a declining open rate signals problems. It could mean that your email content, timing, or even your audience’s preferences have changed, making your emails less compelling. - Customer Engagement Indicator:
Open rates provide insight into how well you are maintaining a relationship with your subscribers. A healthy open rate shows that recipients are still engaged with your content. On the other hand, declining open rates can indicate growing disinterest or dissatisfaction among your audience, signaling potential churn or that your subscriber list has become stale or irrelevant. - Report an outdated or stale contact list:
Declining open rates can also suggest that your email list has become stale. Some contacts may no longer use the email addresses they originally provided, while others may have lost interest in your content over time but have not unsubscribed. As a result, emails are sent to people who are not active participants in your campaigns, dragging down your overall open rate.
Steps to clean your email list:
- Inactive User Segment:
A key strategy to combat declining open rates is to segment inactive users, those who have not opened or interacted with your emails in a specific period of time. These contacts may be disengaged for a variety of reasons, such as changing interests or overly frequent communications. By identifying this group, you can create re-engagement campaigns tailored to pique their interest again. - Run targeted re-engagement campaigns:
Try sending personalized, targeted content to re-engage inactive users. This could be a special offer, a survey to understand their needs, or a reminder of the value they get from being on your list. Experiment with different subject lines and tones to see what works best to capture their attention. - Cleanse your email list by removing unresponsive contacts:
If your re-engagement efforts are failing, it may be time to consider removing these unresponsive contacts from your list. While it may seem counterintuitive to reduce the size of your email list, keeping unengaged subscribers hurts more than it helps, as it reduces open rates, degrades sender reputation, and wastes resources.
Signal 2# High bounce rates
Bounce rate in email marketing refers to the percentage of emails that are returned (or “bounced”) as undeliverable after being sent to recipients. These undeliverable emails fall into two categories: hard bounces and soft bounces. Understanding the distinction between these two types of bounces is essential to improving email deliverability and maintaining a healthy contact list.
Types of Bounce Rate
- Hard Bounces:
A hard bounce occurs when an email is returned as permanently undeliverable. This typically happens for reasons such as:- The recipient’s email address is invalid or no longer in use.
- The domain name does not exist.
- The email server has blocked delivery for security or spam reasons.
- Hard bounces should be addressed immediately as they indicate permanent delivery errors that will not resolve themselves. Continuously sending emails to these addresses damages the sender’s reputation and wastes resources.
- Soft Bounces:
A soft bounce occurs when an israel email list email is temporarily undeliverable. This can happen for reasons such as:- The recipient’s inbox is full.
- The email server is temporarily down or unavailable.
- The email is too large for the recipient’s inbox.
- Soft bounces often resolve themselves after a few attempts. However, if an address repeatedly experiences soft bounces over time, it may indicate a more persistent issue that needs to be addressed.
Why it’s important:
- Impact on sender reputation and deliverability:
Internet Service Providers (ISPs) closely monitor bounce rates to determine whether a sender is trustworthy or is engaging in poor email practices, such as sending to invalid or nonexistent addresses. High bounce rates are a red flag to ISPs, who may classify your emails as spam or block them from reaching inboxes altogether, damaging your overall sender reputation. - Wasted Resources:
Continuously sending emails to addresses that generate hard or soft bounces is a waste of time, effort and budget. Since email marketing often costs money (be it software, content creation or list maintenance), high the project initiation stage you need to set the main goals bounce rates can lead to inefficiencies, forcing you to invest in emails that don’t reach your intended audience. This reduces the return on your email marketing investment. - Biased analytics and performance metrics:
High bounce rates can skew your email marketing metrics, giving you an inaccurate picture of your campaign’s success. For example, if a lot of your emails bounce, your open rates, click-through rates, and overall engagement will appear lower than they actually are, making it difficult to gauge the effectiveness of your campaigns.
Signal 3# Low Click-Through Rates (CTR)
Click-through rates (CTR) are a key metric in email marketing that measures the percentage of recipients who clicked on a link within job data an email. CTR is calculated by dividing the number of unique clicks by the number of emails delivered and multiplying by 100. For example, if 1,000 emails are delivered and 50 recipients click on a link, the CTR is 5%.
CTR is a critical indicator of how engaging and relevant your email content is to your audience. While open rate measures the effectiveness of your subject line and first impression, CTR reveals whether recipients are taking additional action by engaging with your content. This action could include clicking a product link, reading a blog post, or registering for an event.
- Measure Campaign Performance:
Q&A with the Mitel User Group’s Bob Baddeley
imperative to reassess academic policies, specifically concerning indexation in proprietary indexes as a criterion for quality.
Unfair Discrimination Against Diamond Open Access Stifles Progress
Recently I have been trying to dispel misunderstandings about diamond open access – the mode of open access whereby there are no author-side or reader-side charges. Some out there would have you believe that diamond open access cannot ‘scale’. Some also say that diamond open access journals don’t innovate. I have an example that runs counter to both of those assertions. In a recent OASPA webinar, I talked about a tale of two open access journals catering for the same authors, one of which has author-side article processing charges (APCs): SoftwareX, and the other: Journal of Open Source Software (JOSS), which does not charge APCs.
Both journals,
SoftwareX (established in 2015) and JOSS (established in 2016), are open access and have published highly cited papers, with citations reaching 15,000 for SoftwareX and 10,000 for JOSS. In addition, they publish a high volume of papers, with over 300 in SoftwareX and over 400 in JOSS in 2023, challenging the email data notion that “diamond open access can’t scale”. However, that is where their similarities end.
SoftwareX
is otherwise a fairly typical APC journal my transition from photoshop to figma with black box peer review and no transparency offered on its process. Whereas JOSS provides readers access to the entire thread of editorial handling, including peer-review reports and author responses. At JOSS we don’t just have to trust that peer-review has taken place – we can see it! The way in which JOSS leverages the GitHub platform for manuscript tracking, editorial work, and peer-review bulk data is highly innovative and adds great value to submitted manuscripts. So much for assertions about diamond not innovating! JOSS is also remarkably financially efficient with very low running costs.
However,
The Directory of Open Access Journals, recognising its quality, indexed JOSS about a year after its launch in 2017. Previously, SoftwareX had received the same treatment with an indexation about a year after its launch in 2016.
Yet two proprietary
journal indexers have not given these journals equal treatment. Scopus (Elsevier) and Web of Science (Clarivate) have accepted SoftwareX into their indexes but have refused to index JOSS, despite multiple applications from the JOSS team. At the time of writing, despite being, in my opinion, a superb, first-class journal for publishing research software, Scopus and Web of Science have not yet agreed to index JOSS.
The best solution
here is not to beg for JOSS to be included in these proprietary indexes, but rather to call institutions and departments relying on Scopus and Web of Science to review and change their policies.