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Tag: Business telemarketing

  • CRM system for online store

    CRM (customer relationship management) is a customer relationship management system. This is a service that allows a company to keep track of its customer base and interact with it.

    Therefore, Modern CRM systems have a wide range of capabilities for implementing a huge number of tasks in the activities of an online store:

    How does a CRM system work?

     

    1) Working with a customer base and a subscriber base. Therefore, Monitoring collected contacts and applications, sending notifications, sending messages to e-mail – CRM allows you to fully manage existing contacts of real and potential customers.

    2) Sales automation. CRM provides opportunities to build automatic conversion funnels. This allows you to automate sales through a system of touches with canada phone number list a potential client without involving employees.

    3) Accounting for incoming calls. Integrating CRM katherine kertzman president & ceo, cdme with telephony services allows you to automatically record all incoming calls to the phone numbers of the online store. People’s contacts are saved in a separate database, which can be processed by a sales manager.

     Monitoring the work of employees.

    Modern CRMs have solutions for accounting for the working hours of employees, distributing tasks and various projects between them.

    5) Data analysis. Web analytics tools integrate with the CRM system and allow you to monitor the traffic of the online store. This allows you to find out what the conversion of the sales. Funnel was at various stages. Therefore,  allows you to identify weak points in the online store. Therefore, evaluate the payback of certain traffic sources and customer acquisition channels.

    6) Sales forecasting. Some of the CRM systems loan data presented on the market have rich functionality for data processing. Such tools allow you to predict the probability of a sale to a particular client, evaluate previous experience of completed sales and, based on this, predict future revenue.

    7) Optimization of internal business processes and accounting of warehouse balances. Previously, separate software products were used to account for warehouse balances. Software for working with document flow was also required. Special databases were created for interaction with counterparties. CRM can take on all the tasks described above. CRM allows you to optimize business processes in a company, automate invoicing to clients, and build more transparent relationships with counterparties.

  • Signs of a successful CTA

    Not all CTAs are created equal for business. What features should a call to action have to bring results?

    Contrast and visibility

    The call to action element should stand out on the page to immediately grab the user’s attention. This is achieved by using a contrasting color, font size, or placement of the element. Plain text in the same color as the rest of the text will be easy to miss.
    A good tactic is to design the CTA as a button. According to some data, this approach can increase the number of clicks by 45%². In addition, a button is often more belgium phone number list noticeable than simple text. For example, a call to action on a banner looks like a button in a contrasting color to the background, which immediately attracts attention.

    Clear wording and appearance

     

    CTAs are like price tags in brick-and-mortar stores — the customer expects them to look a certain way; too unusual a format can be confusing. In this sense, a button in the form of an elongated rectangle in a rich color is better than a circle or diamond.
    By the way, 92%³ of brands use the same CTA style across the entire site. The color of the button is chosen to fit into the brand palette and aesthetics. That’s why you’ll brett cochrane plant manager most often see black, blue, and red CTAs in online stores.
    It’s also important to keep your call-to-action copy simple. Clear, concise wording can encourage users to take the next step on your site, while long, confusing CTAs can cause confusion and indecision. Familiar wording like “Add to Cart” or “Order” will likely work better than, say, “Treat Yourself.”

    Maintaining Focus When Using Two CTAs

    Sometimes online stores use several CTAs at once to increase the chances of conversion. In this case, it is important that the calls to action do not conflict with each other for the user’s attention. The main CTA should visually dominate the others through a bright color, a larger button or font size, and compelling text.
    Below is an example of a solution from a cosmetics brand that provides customers with the option to place an order with their official representatives on loan data marketplaces. At the same time, thanks to the size of the button, it is immediately clear which call to action is still a priority
    Often in online stores you can find so-called ghost buttons — transparent buttons with only a border visible. 54%⁴ of e-commerce companies use them as a second option. Such CTAs do not draw too much attention from the main option and easily fit into almost any brand style.

  • What is CTA

    A call to action on a website can change a lot. For example, it can increase sales or kill conversions. Let’s look at examples of how to create a convincing CTA for an online store.

    CTA — Call to Action, or call to action, is a web page element that encourages a visitor to perform a specific action. For example, buy a product, subscribe to a newsletter, or share content on social networks.
    In online stores and marketplaces, australia phone number list CTA plays a key role. It is the call to action that determines whether a visitor will move from viewing a page to purchasing a product.

    Types of CTA

    CTAs can look completely different, which means there can be many classifications of calls to action. For example, CTAs differ in the way they are implemented on a website. Here are some common options:
    • Buttons in product cards. Shorten the path to purchase.
    • Banners on the main page of the site or in separate sections. Often serve to arouse the user’s interest in certain products or promotions.
    • Pop-up windows, or pop-up windows. Usually appear after a certain time spent on the site or when trying to leave the page. In the first case, they are designed to increase conversion, in the second – to retain the user or get his contacts.
    • Forms, questionnaires or surveys. They are placed in different parts of the site, their main task is to motivate the user to leave their contacts.

    Another classification of CTAs is based on the degree of their impact on the user. Here, all calls to action can be divided into two large groups:

    • Hard CTA. Anything that is aimed at making a chris magown senior territory sales manager purchase: “Buy now,” “Place an order,” “Pay.” Often used at the bottom of the sales funnel, such as on a product card or before making a purchase.
    • Soft CTAs. They motivate the user to further interact with the site or brand, expanding the top of the sales funnel.
    Soft calls to action can also be divided into several groups depending on their goals:
    • Learn more  — keeps the user on the brand’s website, helps increase their awareness of the product. In ecommerce¹, calls to get to know the brand or a certain product category, learn about products participating in a promotion, etc. are usually used.
    • Leave contacts  — helps to get a lead to “warm it up” and move it to the lower stages of the sales funnel. In online trading, the “discount for subscribing to a newsletter” scheme is often used.
    • Spread the word  — motivates users to share content with other people to expand the brand’s reach among potential customers. More often used in native promotion formats. For example, if a brand adds a “share” button to an expert article about cosmetic ingredients or to a blogger’s stream.
    Despite the variety of CTA types, most of them operate loan data according to similar rules. In this article, we will use examples to understand what a successful call to action on an e-commerce brand website should be like.

  • What are the benefits of applying for Green Shield or Blue Shield?

    Green Shield is exclusive to “corporate official accounts” and can only be actively invited by LINE and cannot be applied for on your own. According to LINE’s official statement, if an account actively manages friends and has good interactions, it will have the opportunity to be invited.

    Blue Shield｜Certified Official Account

    Blue Shield is a “certified official account” that requires merchants and stores to actively submit document applications and must have Premium ID qualifications during review .

    Premium ID is a “exclusive ID” and you can refer to the official account to apply for instructions . The official account must at least reach the. Therefore, Blue Shield level before it can be actively searched by users.

    Premium ID/Exclusive ID fee: (apply on one platform)

    • PC version/Android users: 720 yuan (tax excluded)/year
    • Purchase via iOS device for NT$1,038 (excluding tax) per year

    What are the benefits｜General official account

    All newly applied official accounts are marked with grey shields , which means they are unreviewed and unverified accounts. Such accounts cannot be searched by general users.

    If you successfully apply for a LINE Blue Shield certified account, you will have the following advantages to expose your official account:

    1. Users can quickly search for products by keyword or brand name

    2. During the connection process, you can use the API to obtain existing friend information

    3. Increase brand credibility and gain consumer trust

    Therefore, Certified account application process: LINE certified official account application process
    * If AccuNIX customers need to apply, please contact the salesperson who originally contacted you and someone will assist you.

    The latest version of LINE’s official account usa phone number list description was released on August 31, 2023. For the differences in account functions between Gray Shield. Therefore, Blue Shield, and Green Shield, please refer to the following table:

    An overview of LINE official account features. simon lodge chief financial officer, global life north america (Image source: LINE Biz-Solutions)

     

    Green Shield, Blue Shield, and Gray Shield Actual Case Studies

    For Taiwanese users, the most common line data Green Shield accounts are LINE’s own services (such as LINE GO, LINE Gift), various banks, and large companies that actively use LINE marketing (such as IKEA, Home Depot, KFC), etc.