Kuwait Data

Tag: belize phone number list

  • Independence from B2B email marketing

    An important reason for the growing importance of email marketing. Is its independence from social media channels and the associated inability to plan the reach precisely. When sending newsletter and email campaigns, this reach can be planne very precisely. In addition, target groups can be forme base on various. Criteria and belize phone number list email can be delivered based on interest. For example, a software company can send training content to the right target group. A mechanical engineering company can use interest and selection.

    Criteria to send target invitation to trade fairs and provide information about products in a customer-friendly manner.

    By linking email delivery solutions

    CRM systems, email marketing also becomes more intelligent in B2B.  Intelligent emails also enable them to be better evaluate, better integrate with other marketing measures and automated (keywords: trigger emails, marketing automation).

    E-mail marketing in e-commerce

    A recent study by Inxmail and Ipsos 7 tips for future market leaders: how to beat the competition found that 40% of e-commerce companies want to increase their budget for e-mail marketing in 2014. The most important homework is the individualization of e-mails, the use of transactional emails and the integration into shop and CRM systems. Mobile optimization, which is becoming increasingly important for many companies, should not be neglected either.

    After-sales in e-commerce and traditional

    sales in particular offer a lot of potential for email marketing in B2B. These include opportunities for sales promotion via cross-selling and up-selling, customer loyalty with the help of service and support emails, and communication of specific line data regular customer discounts and special offers.

    Segmented, personalized and, ideally, mobile-optimized emails should be part of the online marketing mix of B2B companies. Independence from other channels, the development of important insights into target group interests, and the potential for direct dialogue and after-sales service make email marketing increasingly interesting in the B2B environment.