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Tag: B2B telemarketing

  • Monitoring and encouraging potential clients

    Monitoring and encouraging  Now, suppose you not only lost one potential customer, but 10 more people wrote to you over the weekend, and they all decided to shop elsewhere because they received faster service.

    That’s why it’s important to automate all your social media and other sales platforms.

    For that reason, today we will recommend one of the specific database by industry tools authorized by Meta to automate business communications through its networks and platforms: Manychat .

    Let’s start by explaining what marketing automation is all about.

    Marketing automation involves implementing software that automates processes or actions that make up marketing strategies .

    And you might wonder: what actions can be automated in marketing?

    Email marketing

    Social media management

    Actions within the online sales funnel

    Monitoring and encouraging potential clients

    Customer service chats or bots.

    Related content that may interest you: Social Media effectively attract new customers Sales Funnel: How to Create a Funnel on Facebook and Instagram Ads .

    If you own a business or brand, you’ll have implemented an automated email marketing strategy for purchasing processes, new customers, subscriptions, etc.

    Now, imagine moving complete automations (with nothing to envy email marketing) to social media… Let us tell you, this is possible with Manychat.

    What is Manychat?

    Sales aren’t guaranteed just by using social media. We know it goes much further and that behind it must be a proven strategy that allows you to convert more… But automations allow you to be one step closer to sales success.

    Automation means saving time and optimizing processes. What business or brand doesn’t need this?

    Manychat is a chatbot tool that effectively attract new customers allows you to automate actions, messages, or responses through Instagram, Facebook, WhatsApp, SMS, and other platforms. It’s the only tool approved and certified by Meta to operate within its social networks.

    And yes, there are many bots on the market, but why has Manychat caused so much buzz?

    For the effectiveness of its artificial intelligence and multiple messaging functions.

    Think of it this way: What portion of your target audience is on Instagram or Facebook? What percentage of your target audience makes purchasing decisions through social media?

    Or think like a japan data user, put yourself in their shoes: you’ve seen an Instagram post about a product or service that you liked and would like to talk to the business or brand right now via direct message.

    Well, that’s what Manychat allows.

    “ Manychat customers see CTR rates 130% higher than the industry average ,” according to the platform.

  • What if you lack experience creating effective advertising campaigns?

    What if you lack  Topic: This is the general topic of your article. You What if you lack  can add another column to specifically add the title, but the topic will help you define the article’s keywords later .
    >Call to Action (CTA): If necessary, for example, and you want phone number lead to promote a specific sale, make clear the action you will ask your audience to take in the article, on the calendar.
    >keywords you should include: remember to work with seo in mind and how you want your article to rank.
    >article length: if you require a longer length or prefer an article with a very specific. Number of characters or words, then specify it in this column.
    >document url: if it needs to be reviewed or for backup. It’s important to have the link to the editable article.
    Final url: finally, add the link to the already published article. This way, you’ll have all the articles visible on your blog at your fingertips.Advertising involves. Much more than simply managing your company’s social media.

    It’s essential to design strategies and tactics that fit the specific needs of your business

    As this not only improves communications and sales, but also your brand’s reputation.

    The solution is to turn to experts who have the necessary relationship with potential customers knowledge to advise you and design a personalized plan that fits the needs of your business.

    For this reason, today we present the top 10 online advertising agencies with the best recommendations in Spain.

    “In 2022, approximately €12.214 billion was invested in advertising in Spain, taking into account both conventional and non-conventional media. This figure represented an increase of almost €547 million compared to the advertising spending recorded the previous year,” according to Statista data.

    Spain has excellent professionals and many highly recognized agencies. We’ll mention just 10 here, but there are actually many more that can also provide you with extraordinary work.

    The key is to select the one that best suits your business or brand’s needs.

    The 10 best online advertising agencies in Spain
    1. Digitally Energizes
    We recommend ourselves, but of course, we south africa business directory know what we’re talking about: we specialize in designing advertising strategies that turn complete strangers into loyal buyers of products or services.

    We have a team with experience in online advertising and marketing that. Works hand in hand with each client to exceed each brand’s commercial objectives.

  • Elements that you should not leave out of your editorial calendar

    Elements that you should Knowing what you should include in your articles makes writing easier and helps Google rank you better.

    ➡️ Fourth step
    The evaluation of ideas.

    Whether it’s a highly sought-after idea or requires telemarketing data extensive prior research, being able to clarify these details in your editorial calendar helps you better prepare and distribute your blog content appropriately.

    Without forgetting to optimize the time to publish it as much as possible.

    ➡️ Fifth step
    And finally, step five is promotion.

    Google helps you a lot, but if you don’t promote your blog, you won’t get the high traffic you want.

    Make sure you create a strategic promotion plan across all the channels you manage and where your ideal audience is located.

    Tools to help you create an editorial calendar for your blog
    If you want to create a calendar for best data scraping software in 2024 your brand or business’s blog, make sure you have tools that allow you not only to write it, but also to easily build the structure and, in turn, be able to share it with your team.

    Google Drive – Spreadsheet: It’s very intuitive, easy to use, lets you add all the points you need, and you can share it with your team for online editing.

    Google Calendar: You can add points and share your calendar.

    You also have the advantage of adding notifications and alarms.

    Trello: This is a tool that lets you create a group south africa business directory and work table so you can add all your collaborators and work simultaneously, adding data, links, and anything else you need.

    SEO tools like SEMrush will help you find the topics that bring the most traffic to your blog (knowing what your audience is searching for and what trends you should add).

    Elements that you should not leave out of your editorial calendar
    Here are some of the columns we recommend adding to your editorial calendar:

    Publication date and month: The date is the first thing you should include for better organization.
    Editor: If you work with a team and several people are responsible for writing for your blog, this column is very important, as it will prevent misunderstandings or an incorrect division of work.
    Post type: This is if you have a variety of segments, for example tutorials, news, sales, etc.

     

  •  Track your employees’ sales performance

    Track your  How efficient are your pro shop and restaurant staff? Who sells the most? Are they taking advantage of the latest promotions? If you haven’t been tracking this information, it’s a good idea to do so. You can then identify your best salespeople and ask them to train your new recruits.

    Make sure your point of sale system can provide this information. Modern systems can generate detailed reports on employee performance based on product and category sales, hourly sales, and more.

     Generate online reviews Track your 

    Have you set up your Google My Business page? What about your Yelp page? The reality is that 53% of young adults will research your business before visiting. So you need to make sure that when they search for you, they find your information and see reviews that showcase you.

    Unfortunately, you can’t control what customers write on Yelp or Google. However, you can control the appearance of the page by uploading attractive photos of your course and club with a nice description. To ensure you get great reviews, consider encouraging your satisfied customers to leave a positive review after their visit to your establishment.

    Rethink your Pro Shop floor plan

    Hundreds of millions of dollars have been invested in belgium telegram data learning how shoppers interact in a retail environment. There’s a lot of information that could be useful even for a small business. Actively monitoring how customers move through your store and adjusting your space accordingly can help increase sales of add-on items and impulse purchases.

    If you have a lot of traffic in your pro shop, it might be time to think about how your floor plan and display cases can impact sales.

    Host school trips Track your 

    To ensure the sustainability of our sport, we must ensure that children have the opportunity to discover and play golf. One way to increase interest among young people is to algeria phone number library collaborate with local schools to organize field trips.

    Most secondary schools have a budget allocated for physical education-related outings. There are many strategies golf clubs can adopt to give an initial lesson at schools and then invite young players to play with their parents on their course.

     Pro Shop and Restaurant Sales Performance Evaluation

    Analyzing your financial results alone isn’t enough: A golf club manager needs to know the “how” of the results. Review employee sales to see who performed best. Review your sales reports and inventory levels throughout the year to determine which items sold the most and which ones sold the least. If your restaurant has been performing poorly, study the data and determine which items and drinks dragged down your results.

    Of course, it’s always important to include your trust review staff in these discussions, as they represent the front line of your operations. Combining data and employee feedback can help you optimize your sales strategies.

     Send localized push notifications 

    Today, mobile apps allow you to send  push notifications  to users based on their geographic location. This means you can send a welcome notification and a check-in invitation as soon as a player arrives in the parking lot.

    These notifications are also very useful for promotions. Imagine being able to send a notification to your customers in your field listing the promotions available at your restaurant.

     

  • How to evaluate the effectiveness of a marketing strategy so as not to waste your advertising budget

    Some business owners sincerely do not understand the benefit of a marketing strategy. Often it is perceived as an unnecessary instruction , which has a rather taiwan phone number list distant relation to life.

    In fact, it is the marketing strategy that can provide answers to many pressing questions: why are there few sales, where does the advertising money disappear without a trace, and how do competitors work?

    It is safe to say that in today’s conditions, an effective marketing strategy is one of the main components of the success of any business. Those companies that were able to realize the value of marketing. How to evaluate the in time have significantly simplified their path to achieving the desired financial results.

    Why does a business need a marketing strategy?

    In essence, a marketing strategy is an action plan that ensures the promotion of goods or services to increase profits and business growth. Since each company is unique, the strategy must be developed taking into account all its features. There is simply no universal action plan.

    Typically, a strategy contains a description of the company’s goals and its audience. How to evaluate the an analysis of the market position and the results of competitor research, ways to achieve the set goals, the necessary resources, deadlines and KPIs.

    By developing an effective action plan, a business owner will. How to evaluate the be able to increase sales and scale the company, as well as determine the path for its further development.

    There is a strategy, but no results

    A common situation: a company has a simon lodge chief financial officer, global life north america marketing strategy. How to evaluate the but in practice it hardly works or works not at all as desired. In order not to waste money, it is necessary to evaluate the effectiveness of the marketing strategy using various methods and tools.

    ROI

    Return on investment ratio is considered one of the most important metrics.

    ROI is what shows how profitable the investments from the entire business are. How to evaluate the So with its help the company owner can find out which expenses need to be optimized.

    The formula used for the calculation is quite simple:

    ROI = (Revenue – Costs) / Costs x 100%.

    The result of the coefficient calculation is vietnam news latter expressed as a percentage:

    • More than 100% . A result of more than 100% indicates that the business is profitable. Investments pay off and generate income.
    • Equal to 100% . Not the best indicator, which indicates that the company has no profit, but the investments pay off.
    • Less than 100% . The business needs optimization, as ROI less than 100% shows that the investment is not paying off at all.

    ROMI

    While ROI takes into account all costs, ROMI only accounts for marketing costs . The most common marketing costs include paid advertising, website maintenance, content marketing costs, etc.

  • Using Artificial Intelligence for Customer Service

    By using the latest technologies, we significantly improve the quality of customer service. One of the key aspects is the active use of artificial intelligence (AI) to automate communication with patients.

    AI-powered chatbots can handle queries 24/7, providing sri lanka phone number list instant answers to frequently asked questions, such as doctor scheduling, services, or preparation for procedures. This not only improves the user experience, but also frees up medical staff time for more complex tasks.

    The development of personalized chatbots that can provide preliminary diagnostics or remind about upcoming visits, while interacting at a level close to human communication, is becoming a fundamental building block in the strategy of promoting medical services.

      Interactive Content to Attract Attention

    Interactive content is essential in medical marketing today. In an era where internet users are eager to actively engage, creating content that makes people act is an important element in attracting attention.

    Quizzes, interactive roulettes – all this not only morris hoagland general manager increases audience engagement, but also helps retain customers and build trust.

    Partnering with SmartWidgets , a company specializing in improving website conversion through innovative widgets, opens up new opportunities to increase leads and retain visitors. In addition, SmartWidgets offers convenient applications that can be easily embedded into websites built on any engine or platform via JavaScript or iframe.

    This makes the integration process efficient and secure , ensuring ease of use and ease of setup for every website owner.

     Personalized Advertising Campaigns

    Using data from analyzing your audience’s behavior and preferences, I create personalized advertising campaigns that are relevant to each of your potential patients.

    My many years of experience in promoting medical services online shows that segmentation of services based on interests, gender, age, region, and even online visitor behavior increases conversion several times.

    Instead of showing the same ad to everyone, vietnam news latter I analyze what is really important for each user group and adapt advertising campaigns to these needs. This allows me to effectively optimize my advertising budget and achieve a high return on every ruble spent.

  • Seven Secrets to Successful Online Medical Marketing That You’re Missing

    Over the years, I have identified seven key secrets to successfully promoting your medical services online that, unfortunately, many people overlook. These secrets will not only help improve your practice’s visibility online, but will also attract more patients who want to use your south africa phone number list services.

    As you move towards modern promotion methods , you will find that effective online marketing can significantly transform your business.

    The Importance of Online Presence for Healthcare Services: Why You Can’t Lose This Battle

    In today’s world, the Internet has become the primary source of information for patients seeking solutions to their health-saving issues. People increasingly turn to search engines for advice before choosing a specialist or clinic.

    Optimizing a Medical Clinic Website for Search Engines

    With years of experience in promoting medical services, I constantly return to the foundation of effective online marketing: SEO website optimization . The underrated importance of posting quality content is the key to attracting targeted visitors.

    Content Marketing Strategy for Attracting and Retaining Patients

    Having worked with numerous clinics, chris magown senior territory sales manager I have noticed that an effective content marketing strategy is key to attracting and retaining patients online.

    Effective Use of Social Media in Medical Marketing

    Many clinics and doctors still underestimate the power of social media as a tool for promoting medical services. First, it is important to create profiles in key social media such as Nezhnogram, Telegram and VK, where your potential patients spend most of their time.

    Using Reviews and Online Reputation to Increase Patient Trust

    In a digital world where every second patient begins their search for a doctor online, the importance of online reputation cannot be overstated.

    As a marketer working with clinics, I have vietnam news latter seen many cases where well-written and honest reviews have become the deciding factor for patients when choosing a medical facility.

  • How to Start Sending Newsletters with Viber for Business 

    Companies can also create their own sticker packs : this is an effective way to scale the audience. The user who saves the sticker pack becomes a subscriber to the community in Viber.

    Viber for Business is a universal tool. Its functionality is in demand in various areas – from online stores to banks and logistics companies.

    Learn more about sessions in Viber for Business

    Time windows , or Sessions in Viber , are designed for messaging between businesses and customers. Within session messages, you can send messages in the following formats:

    • text messages;
    • files;
    • images.

    What are the benefits of Session in Viber?

    The advent of Sessions has made correspondence with slovenia phone number list clients more profitable. Previously, companies had to pay for each advertising or service message sent to clients. With the session type of messages, payment is different: the business pays not for the message, but for the correspondence. The fee for the session is charged only if the client sends a message to the company.

    Important. During an active Session, sending other brett cochrane plant manager types of messages is available – advertising and service messages. They are paid for separately. The number of messages remaining in the Session is not affected by the advertising and service messages sent.

    How to Start Sending Viber for Business 

    Messaggio will help you set up a mailing list in Viber . After creating an account, you can proceed to its settings: you will need to fill out a profile and vietnam news latter confirm the offer. Then verify the sender and start creating and launching the mailing list:

    • create a message template;
    • personalize content;
    • save the template and send it for moderation;
    • create a mailing list – select a sender, template, upload contacts;
    • send a newsletter.

    Please note : the mailing can be sent either instantly or gradually over a certain period. You can also send the message at a time when the recipient is most likely to use the messenger and is more likely to read the message.

    Messaggio users can analyze the results of mailings with Viber for Business. In your personal account, you can view data for a period, select a channel and sender to display the information.

    How to choose a messenger

    The choice of a suitable solution should take into account the specifics of the company’s work, the frequency of mailings and the number of messages. Another important factor is the cost of mailings .

    The cost is formed from a monthly fee for the sender name and a fee for messages. In Messaggio, customers pay only for delivered messages, there is no additional mandatory fee. The company can also expand the functionality by switching to the ” Corporate tariff “.

    Both WhatsApp and Viber for Business have their advantages and features, so it is better to consult a specialist. Messaggio managers are ready to select the best tools that will provide maximum effect.

  • How to connect WhatsApp Business API 

     

    Service mailings, promotional mailings. Consultations, sending personalized offers, technical customer support, feedback, notification of order status, appointment booking, surveys.

    • Extended messages. The text can be supplemented with photos and videos, a file and emoji can be sent. The message size is 4,096 characters.

    WhatsApp Business API Features:

    • Automation of processes. It is possible to senegal phone number list set up a chatbot, which will connect an operator if necessary. Quick Reply buttons will help to build a dialogue with the client.
    • Account verification and branding. The green check abby mcgrath scheme project manager mark increases the level of customer trust. When registering an account, it is recommended to use a logo and indicate information about the company.
    • High level of security. Correspondence with clients is securely protected by end-to-end encryption. Financial transactions are also safe.

    Integrating WABA with your company’s CRM allows you to track leads and evaluate metrics.

      WhatsApp Business API

    Connection and mailing setup are available only through intermediaries . Legal options are through independent software providers that are certified by WhatsApp or through BSP ( Business Solution Provide ) companies .

    There are also illegal — or “gray” — intermediaries operating on the market. Cooperation with such companies is associated with huge risks : in addition to unstable operation ( a significant portion of messages do not reach their recipients ), WhatsApp is highly likely to block the account. The result is damage to the company’s reputation and possible litigation with Facebook* ( * An organization banned in Russia)

    Messaggio , a certified WhatsApp partner, vietnam news latter offers a full range of services for connecting and effectively using WABA. Messaggio customers receive support at every stage . How to connect – from creating an account to sending messages to customers.

    Stages of connection via provider

    • Create an account on the provider’s platform. When registering with Messaggio, you need to confirm your email address and fill out a form. Select WhatsApp as the channel for sending and specify the sender.
    • Get verified in Facebook Business Manager*. To verify, you need to register in the Facebook Business Manager* and click the ” Get verified ” button. Then, enter a valid phone number, company information and add documents. The process takes about two days.  Copy it in the personal account of the business manager.

  • WhatsApp or Viber: Which Messenger to Choose for Communication with Clients

    e Why More and More Companies Prefer to Communicate in Messengers

    In everyday life, messengers have replaced SMS messages, emails, and phone calls. This tool has not gone unnoticed by marketers, and now many companies are betting on communicating with clients in popular messengers. Among the key advantages :

    • reducing the costs of reaching a large audience; romania phone number list
    • security – popular instant messengers provide a high level of data protection;
    • multiple formats of interaction;
    • availability of integration with CRM and the company website;
    • fast communication – people use instant messengers most often;
    • the possibility of automating interactions.

    Another advantage is that the user can read the message in the messenger at any time . Unlike phone calls, which often cause irritation, people are more loyal to such messages.

    What tasks does communication in messengers solve?

    • Customer support.
    • Lead qualification.
    • Sending notifications and invitations.
    • Sales and presentation of new products and services.
    • Audience engagement.
    • Identifying the needs of the company’s audience.
    • Increase customer loyalty through personal contact.

    Choosing a Messenger for Communication with Clients

    New messengers appear regularly, but for katherine kertzman president & ceo, cdme communication with clients it is better to use reliable and time-tested solutions . For advertising and service mailings and setting up a chat bot, WhatsApp or Viber are most often chosen.

    The usual WhatsApp Messenger is not suitable for business. WhatsApp or Viber WhatsApp Business and WhatsApp Business API are used for communication with clients in the messenger.

    ThWhatsApp Business

    WhatsApp Business is a free mobile application for businesses with a small audience. The application is available for download in Google Play Market or Apple App Store.

    WhatsApp Business Features

    • Support for mailings, but with a limitation on the number of subscribers – no more than 256.
    • Available tools include group chats, text autoresponder, product and service catalog, shopping cart, and quick replies.
    • Sending newsletters to users who vietnam news latter have you added as contacts.
    • You can log in from one device.
    • Important note. A WhatsApp Business is only available from a smartphone or tablet.

    WhatsApp Business API

    With WhatsApp Business API ( WABA ) , businesses have access to a wider range of functionality for interacting with their audience. The number of connected subscribers is not limited, and you can work from multiple devices.

  • Cascading mailings in messengers: how to save on advertising and service messages

    What is Cascading Mailings?

    Cascade mailings are a method in which a qatar phone numbers list company sends identical messages to a client through different communication channels. The messages themselves are sent sequentially. Cascading mailings one after another, until the user reads the message or performs a target action, such as making a purchase.

    Example: a store sends the first message with  a reminder about a discount in WhatsApp. Then, if the user fails to receive the message, he receives the same message. Cascading mailings or a shortened version of it, only in SMS – and so on down the chain .

    Why do you need a cascading mailing? 

    Cascading mailing has a number of advantages, which is why it is often used in business. For example, it helps:

    1. Increase business coverage. First of all, cascading mailings are aimed at increasing conversion and sales. Even if your client does not read the message in Viber, he will be able to receive the same information in WhatsApp. Thus, the probability of purchasing a particular product increases significantly.
    2. Save your budget. Since the mailing starts with the most budget channels, there is a high probability of paying for the delivery of messages only to them, thereby reducing costs.

    But even if you have reached a more expensive arnold hoog field service engineer communication channel, you can still save money with the help of mailing . The thing is that thanks to the previous channels, you have only a part of the users who have not read the messages – let’s say, 25%. This means that you will pay for SMS mailing not for 100% of users, but only for 25%.

    When to Launch a Cascade Email Campaign

    Cascade mailings can be used for a variety of purposes – notification of promotions, service information, feedback collection, etc. Let’s give examples of chains depending on the mailing goals and business features.

    Online store

    From the customer’s point of view, one of the most important things in online stores is quality service . Therefore, here, cascading mailing can be used vietnam news latter as a notification about delivery or order status.

  • Content Marketing advertising 2025

    A blog builds an audience and gains trust, works for the company’s reputation and increases recognition, but this happens gradually. Aggressive promotion methods in content marketing are unacceptable: they will push the audience away. The mechanism of advertising and PR, on the contrary, is completely different.

    Advertising

    • Fast results.
    • It is aimed primarily at clients who are already interested in the service or product.
    • It has a short-term effect – while the ads are being shown.

    PR

    • Messages are not always useful to readers.
    • There is no task to “sell”, the main thing is to remind clients about the company and create the right image.
    • Focus on audience reach rather than quality engagement.

    Content marketing is publications that are really interesting to read and that you want to share. At the same time, an advertising block can be in each article: if the reader received benefit or simply enjoyed reading, correctly presented information about your services or products will definitely not be perceived as annoying advertising.

    Poor quality content

    Sometimes you don’t have to look far to find the reason why content marketing doesn’t work: just read the publications. Inaccurate information, too many unnecessary words, topics that are not interesting to the audience are the main reasons why readers don’t subscribe to a blog. You need to clearly understand the problems and “pains” of the audience : only in this case will the content be in demand.

    The editorial team of “Klerk” knows which topics evoke the greatest response and how to convincingly tell about the offered product. To launch a blog on “Klerk” you do not have to understand all the intricacies of content marketing and spend time writing articles: we take on the solution of these tasks.

    Repetition is another problem that often occurs in corporate blogs. This becomes especially noticeable when the reader is interested in a certain topic and has already studied some sources. If the articles on your blog are similar to dozens of already published ones, the likelihood of subscription is minimal. Good content is unique content.

    Irregularity of publications

    A blog where new articles appear sporadically ankur batra does not arouse the interest of the audience. Ideally, if readers are eagerly awaiting a new publication, and you meet their expectations – you promptly talk about the most pressing issues and raise exciting topics.

    The possibility of “repackaging” content should not be ignored . A previously published article with already outdated information can be split vietnam news latter into several, updating the information and describing, for example, a case from your practice.

    Focus solely on the benefits

    The downside of excessive “advertising” is the lack of calls to action . Let’s say your potential client is interested in the topic and reads an article that ends in nothing. Content Marketing ( or rather, ends with a conclusion from what was written ). How should he proceed? Go to the company’s website, see if there is a suitable service there and look for contacts? You can hardly hope for this; most likely, he will simply close the page.

    It is important to remember that a blog article is an element of a funnel. Content Marketing  and it should ultimately lead the client to a purchase. An invitation to the website, an application form, a call to take advantage of a discount encourage readers to act.