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Tag: B2B Marketing
Seo marketing in e-commerce: increase sales online
UX technology has changed dramatically for the better. It’s important to remember this. Consumers are demanding more and more from brands. We recently found research on this. Genesys ratings in the Customer Experience Report indicate that people are likely to abandon a brand after a poor user experience. In search of a solution, younger generations will receive a special letter. After a negative service interaction. Things will be bigger than expected.
The increase in the number of users is also made possible by technology
The increase in the number of users has forced the adoption shop of more efficient and effective technologies. Kan Bien user experience. In addition, communication technology is also influencing new technologies such as ChatGPt. And other artificial intelligence improvements. New technologies and new models of artificial intelligence are constantly being developed. Helping agents make calls more effectively and giving managers a clearer understanding of their performance. Most importantly, improving user experience. It has brought digital workers into the pandemic.
Now he also directed “Shift”
As more manufacturers move to working from home, this has enhancing team performance through training on purchased phone lists also led to a shift in technology. L refers to software enhancements that allow agents to work more efficiently. Engage managers and give them better visibility into their jobs. Now technology. However, with rapid developments, technology can sometimes be a challenge. Seamlessly integrate and ensure different software solutions work together.
Proxy is a quick solution
The agent was dealt with very quickly. It’s critical that CX europe email technology is integrated, not siloed, because it can make a huge difference for the customer and ensure a positive experience no matter what. Pipeline. Question: Have you noticed any changes in the distinction between in-person and in-person? In the pipelines that customers use? Laura Bassett: Because of the stress of everyday, busy life. As technology becomes more reliable, users demand more self-service and asynchronicity.
More options than ever Send an email
More options than ever. Even if the phone is still Stes De, you will send all emails according to the workflow. The first choice for solving the most complex problems is the option. Overall, Communicate through chat, messaging and various social media channels so that they don’t last too long. It must be on the phone. This change includes the wishes of consumers.
They have their time
Their own showtime also increases the desire for variety. Self-service features help users complete simpler tasks quickly and independently without assistance. and a police officer. One customer, Dte Electric Company, learned that “due to daily stress, busy lives, and increased reliance on technology, customers are looking for more self-service and asynchronous options. But there weren’t before.” – Laura Bassett Brands invests in AI and machines.
Fix Common SEO Marketing Mistakes and See Growth
Read is the manager of Leiðslunn Uppholsiasmístoður. It has most of it. His career has been working in customer service, sales and communications companies. Brendan owns and writes for it. He runs business publications and was a business expert. He is also the author and co-author of books on the subject. Contact center design, customer support and work from home. Related Articles More from the Author Information Center. Pipeline Popular Blog Posts June Most Popular Articles Solution Options Explained Solution Options Explained Energy Cx Energy.
Cx Bulletin Information Center: June
Cx Information Center Plumbing magazine Current issue: June middle east mobile number list Working with mentors See the membership pages. From the Calabrio Contact Center Customer Experience Why customer analysis is key to finding solutions. Of all customer experience contact centers, they are uniquely positioned to provide insight to customers as if they weren’t coming. Marketing line. Productivity sound: Enhance the workplace with Superior Audio Sennheiser The Sound.
Productivity: Forward with Superior
Productivity: Increasing the workplace with higher noise levels enhancing team performance through training on purchased phone lists in the workplace A. A major barrier to productivity. How AI Solves Shelf.io Processing Time How AI. Dealing with artificial intelligence processing time is disrupting the knowledge management space. More sponsored posts to promote. Visual productivity Information center and display technology User experience Remote work Most popular. Workforce Management Featured Topics Cover Magazine Articles Subscribe About Gallery Contents All the latest popular topics.
Advertising research paper
View White Papers Working Remotely About Consultants fax database Advertisements Contact Legal Subscription Rights. © Pi Information Center Pipeline Blog Information Center Pipeline Blog Information Center Powered by Cx Automation. Top magazine blog About Contact Center Opportunities by Fabrice Martin Contact Center Opportunities in the coming months ofOrganizations in almost every industry strive to increase customer loyalty and satisfaction.
Reduce costs and increase costs
Reduce costs and increase value. At the same time, senior management is resisting. Greater shareholder pressure to achieve greater growth and increase shareholder value. Meet Wall Street’s expectations, but better yet, exceed them. This. The current economic and business climate presents many challenges, but Bit’s contact centers are also huge. A chance to prove your worth. When it comes to contact center satisfaction, it is.
B2B marketing strategiyasini qanday yaratish kerak – samarali B2B marketing strategiyasini yaratish
B2B marketing strategiyasini yaratish Ko’pgina B2B bizneslari marketing strategiyasini yaratishda qiyinchiliklarga duch kelishadi – hatto muvaffaqiyatli bo’lganlar ham. Agar siz marketing bo’limi boshlig’idan yoki band bo’lgan menejerdan marketing qanday ketayotganini so’ragan bo’lsangiz, ular Jon Wanamakerning mashhur so’zlarini takrorlashlari mumkin: “Reklamaga sarflagan pulimning yarmi behuda ketmoqda; Muammo shundaki, men qaysi yarmini bilmayman.”
Biroq, bugungi kunda mavjud bo’lgan kuzatuv vositalari va darajasi bilan (ayniqsa, raqamli kanallar uchun) kengroq biznes maqsadlaringizga erishish uchun o’lchanadigan marketing strategiyasini yaratish mumkin.
Biz hamma narsani nazorat qila olmasligimiz va B2B marketing strategiyasini yaratish kuzata olmasligimizni bilamiz, lekin yaxshi o’ylangan strategiya biznesingizni ABdan olish uchun ajoyib yo’l xaritasi bo’lib xizmat qilishi mumkinligini ham bilamiz. Xo’sh, strategiya nima? Sizning marketing strategiyangiz marketing guruhingiz asosiy maqsadlar va KPIlarni amalga oshirish uchun qanday qarorlar qabul qilishi va resurslarni taqsimlash tamoyillarini belgilaydi. Sizning biznes maqsadlaringizga mos keladigan marketing strategiyasini yaratish qiyin bo’lishi shart emas. Muvaffaqiyatli b2b marketing strategiyasini yaratish uchun bir necha bosqichlarni hisobga olish kerak:
Birinchi omil – Savdo guruhingiz bilan gaplashing va kompaniya g’alaba qozonmoqchi bo’lgan ishni bilib oling.
Reklama byudjetingizning 1 funt sterlingini sarflashdan oldin, kompaniyangiz nimaga erishmoqchi ekanligini aniq tushunganingizga ishonch hosil qilishingiz kerak. Katta maqsad nima? Misol uchun, siz har yili ma’lum bir mahsulotning savdosini ma’lum miqdorda oshirishga harakat qilyapsizmi? Qaysi turdagi ish kompaniya uchun eng foydali hisoblanadi? Hozirda talab qayerda? Mavsumiylik bormi? Boshqaruvchi direktorlar va boshqa qaror qabul qiluvchilar bilan gaplashing, lekin shuni ham yodda tutingki, sizning savdo guruhingiz ko’pincha ma’lumotlarning eng katta oltin koni bo’ladi – ular har kuni mijozlar bilan gaplashadigan odamlardir.
Ikkinchi omil – umumiy biznes maqsadlariga mos keladigan aniq maqsadlarni ishlab chiqish.
Savdo guruhingiz yoki menejerlar bilan gaplashib, biznes maqsadlariga oid barcha ma’lumotlarni bilib olganingizdan so’ng, aniq maqsadlarni belgilash uchun ushbu ma’lumotlardan foydalaning. Ushbu maqsadlar marketing strategiyangiz nimaga B2B marketing strategiyasini yaratish erishish uchun ishlab chiqilishi kerakligini aniq belgilaydi, shuning uchun siz tasodifiy qarorlar qabul qilish o’rniga samarali rejalashtirishingiz mumkin. Aniq maqsadlarsiz samarali strategiya ishlab chiqa olmaysiz. Misol uchun, agar siz biznesingiz ma’lum bir mahsulot sotishni ko’paytirishni xohlayotganini aniqlagan bo’lsangiz (yoki bu yilgi savdo maqsadiga erishsangiz), buni maqsad qilib qo’ying. Keyin strategiyani yaratishingiz yoki B2B marketing agentligi bilan gaplashishingiz mumkin , u sizga ushbu aniq maqsadlarga erishishga yordam beradigan strategiyani ishlab chiqishni boshlaydi.
Biz hamma narsani nazorat qila olmasligimiz va kuzata olmasligimizni bilamiz, lekin yaxshi o’ylangan strategiya biznesingizni A dan B gacha olib borish uchun ajoyib yo’l xaritasi bo’lib xizmat qilishi mumkinligini ham bilamiz.
B2B marketing strategiyasini yaratish Uchinchi omil – auditoriyangizni va turli xaridor guruhlarini aniq belgilang.
Maqsadli auditoriyangizni yaxshiroq tushunish do’kon uchun strategiyangizni rejalashtirishda biroz vaqt ajrating. Ularga eng samarali savdo qilish uchun ularning kimligini tushunishingiz kerak. Tomoshabinlaringiz vaqtini qayerda o’tkazadi? Mahsulotingiz yoki xizmatingiz qanday og’riqlarni engillashtiradi?
Har bir mijoz turini va ularning o’ziga xos ehtiyojlarini batafsil bayon qilish uchun auditoriya personajlarini yaratish uchun ularning kimligi va nimaga muhtojligi haqidagi bilimingizdan foydalaning. Bu shaxslar sizning mijozingiz bilan ular tushunadigan tilda haqiqatan ham gaplashishingiz uchun juda batafsil bo’lishi kerak. Masalan, bu mijoz necha yoshda? Tirikchilik uchun nima qilishadi? Ular qayerda yashaydilar? Ular nima tomonidan boshqariladi? Qanday xizmatlarni qidirmoqda? Ular internetda vaqtlarini qayerda o’tkazadilar?
To’rtinchi omil – strategik marketing kanallaringizni tanlang va har bir shaxs uchun mos xabarni ishlab chiqing.
Persona 1 e’tiborini muvaffaqiyatli jalb B2B marketing strategiyasini yaratish qiladigan xabar persona 2 uchun qiziq bo’lmaydi. Siz har bir shaxs uchun marketing xabarlarini ishlab chiqishingiz va keyin ushbu xabarni tarqatish uchun to’g’ri kanallardan foydalanishingiz kerak. Misol uchun, agar persona 1 o’z vaqtini Facebookda onlayn o’tkazsa, u ai yordamida seo nusxasini qanday yaratish mumkin holda Facebook reklamalaridan foydalaning. Persona 2 LinkedIn-dan ko’p foydalanadigan odam bo’lishi mumkin, shuning uchun LinkedIn uchun kontent ishlab chiqing. Kerakli odamlarga murojaat qilish uchun to’g’ri marketing kanallari va mos xabarlardan foydalaning. Axir, persona 2 Twitter-dan tez-tez foydalanmasa, persona 2 ning og’riqli nuqtalarini ko’rsatadigan tvitlar yaratishga vaqt sarflashning ma’nosi yo’q. Foydalanish uchun to’g’ri kanallarni tanlashda sizga yordam kerak bo’lsa, bugun biz bilan bog’laning. Kentdagi ijodiy marketing agentligi sifatida biz sizga B2B strategiyasi jarayonini o’tkazishimiz mumkin .
Beshinchi omil – KPIlarni aniqlang B2B marketing strategiyasini yaratish
KPI asosiy ishlash ko’rsatkichini anglatadi. Hubspot-ga ko’ra , “KPI – bu sizning kompaniyangiz ma’lum bir maqsad yoki maqsadga erishishda qanday ishlashini o’lchaydigan asosiy ishlash ko’rsatkichidir.” Strategiyani yaratishda sizga o’lchanadigan maqsadlar kerak bo’ladi, shunda siz strategiyangiz muvaffaqiyatli yoki yo’qligini bilib olasiz. Misol uchun, KPI yillik sotish maqsadi, ma’lum bir mintaqada sotishning% o’sishi, keyingi 12 oy ichida mijozlarni jalb qilishning o’sishi, mijozlarning ishlamay qolish tezligining% qisqarishi yoki mijozlarni sotib olish narxining pastligi bo’lishi mumkin. Nimaga erishish muhimligini aniqlang (maqsadlaringiz asosida) va marketing strategiyangiz qanday ishlashini kuzatish uchun ushbu KPI dan foydalaning.
Yaxshi KPI aniq belgilangan va miqdoriy jihatdan aniqlangan, ammo aniq belgilangan muddatga ega. Bu sizning bo’limingizda ham, kengroq tashkilotda ham etkazilishi kerak. KPI sizning rejalaringiz uchun kompas bo’lib, sizga va jamoangizga yakuniy maqsadni yaxshiroq tushunishga yordam beradi.
Oltinchi omil – Sinash va takomillashtirish
Strategiyangizni amalga oshirganingizdan so’ng, asosiy ma’lumotlarni tahlil qilish orqali uni o’lchash va sinab ko’rish uchun vaqt ajrating. Qaysi xabarlar yoki platformalar yaxshi ishlashini ko‘rish uchun har xil turdagi kontentni yoki turli sarlavhali bir xil tarkibni sinab ko‘rishingiz mumkin. Ba’zi testlarni o’tkazganingizdan so’ng, strategiyangizni takomillashtirish uchun natijalardan foydalaning. Nima ishladi va nima ishlamadi? B2B marketing B2B marketing strategiyasini yaratish strategiyasini takomillashtirish ishlari davom etishi kerak, chunki siz ko’proq o’rganasiz va sohangizda o’zgarishlar ro’y beradi. Agar sizning KPI natijalaringiz pasayishni boshlasa, samarali va foydali bozorni davom ettirishga ishonch hosil qilish uchun yana bir bor sinab ko’ring va nima qilayotganingizni aniqlang.
Bonus omil – CRM va marketingni avtomatlashtirishdan oqilona foydalaning.
Avtomatlashtirish sohasidagi o’zgarishlar tufayli bgb katalogi qo’rg’oshinni ushlash uchun ko’plab og’ir yuklarni endi marketingni avtomatlashtirish dasturi orqali amalga oshirish mumkin. Marketingni avtomatlashtirish dasturi ilgari ko’p vaqt talab qiladigan va takrorlanadigan vazifalarni (ya’ni, ma’muriyat vazifalari yoki ma’lumotlarni yig’ish) soddalashtirishga yordam beradi. Bu sizning marketing guruhingiz uchun qimmatli vaqtni tejaydi va ularga muvaffaqiyatli kampaniya uchun zarur bo’lgan strategik va ijodiy fikrlashga e’tibor qaratish imkonini beradi.