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  • High Bounce Rates and How

    A high bounce rate can be. A detrimental to  your site’s success. A high bounce. A rate often indicates a larger problem, primarily that visitors don’t find your site useful.

    It’s time to fix that.

    Let’s start by understanding. A what causes high bounce rates .

    Your content is not good enough

    People visit websites to learn more america phone number list about a subject. People won’t stick around. A long. A if your content doesn’t meet those needs.

    They may turn to Google to find competing content . Athat is better written and choose those sites over yours.

    This is a significant loss for you because. A creating good content is an easy fix.

    Start by developing an understanding of your. A audience. It’s important to understand why someone would choose your site over a competitor’s. Marketing gurus will give you the same advice.

    Notice how they have organized the best

    Marketing books in this post with images and pricing information detailed for each book.

    Keeping the example above in mind, you need to create highly engaging content that meets the unique needs of your site visitors.

    To convert, your content needs to answer questions, provide clarity, and offer a solution to a problem. It doesn’t matter if you’re running an online store , a blog, or anything else. Plus, what they need to find needs to be easy to find —don’t publish a lot of irrelevant or poorly written content. If your website is turning people off because it’s too cluttered, it means low traffic.

    Content is how you speak to your audience, giving them what they need to make better decisions.

    Your site has a bad user experience

    User experience decides whether people want to optimize for relevance more  stay on a website or leave. It can be greatly optimized on a website by designing it with interactive features so that visitors can filter the product features that suit them best. While your website includes a variety of features to satisfy a wide range of readers, everyone can easily find the information they need without scrolling from top to bottom.

    Additionally, include general information about the product to make the website more objective and less focused on product marketing alone.

    Product photo Source

    Above is Amerisleep’s landing page; In addition to their main purpose of introducing their products, they add a small section that brings them closer to their audience by answering some of the frequently asked questions that customers typically ask when they decide to buy a mattress, such as, “How much do king mattresses usually cost?”, “What is the price range for low and high end?” or “How big is a king size mattress?”

    However, if your navigation is difficult to understand, it will backfire and visitors will not stick around to figure it all out. We humans have a special laziness towards things that are not necessary.

    To significantly improve the user experience, you should not overload the page with too many unnecessary elements.

    Have a simple layout and design with scannable content to improve conversions.

    Think of it this way: You’re looking for specific information, but instead you get a site with too many irrelevant images, pop-up pages , and slide-out modules, among other things.

    All of these elements are attention-seeking and do not add value. How long will you stay there trying to find the information you need?

    Choose a lean UX that will make your visitors happy and want to learn more.

    Technical errors on your website

    If you have a high bounce rate, it can russian number list sometimes indicate a technical error. For example, a misconfigured CDN can prevent many visitors from accessing your site. This can lead to several problems.

     

     

     

  • The Difference Between Venture Capital and Corporate Venture Capital

    Difference Between Venture I think corporations should buy companies. Investing in companies doesn’t make sense.” This quote from Fred Wilson, an American businessman and investor, is already notoriously famous. It demonstrates the great skepticism of companies towards minority investments .Over the past few years, Corporate Venture and Venture Capital have gained popularity across the industry and more investors have found success through these investments.

    To invest successfully, it is essential to master the necessary know-how, consider organizational aspects and follow some simple investment rules .

    In this post, we explain the basic concepts of Corporate Venture Capital and the main differences between Venture Capital and Corporate Venture Capital.

     

    First of all, what is Venture Capital?

    Individuals or business entities like to america phone number list their capital in different ways, for example in bonds, publicly traded companies (stocks) and startups . In the latter case, the money invested is called venture capital , and the investors are called venture capitalists. In exchange for their capital, venture capitalists receive an equity stake in the company , for example, they invest 1 million euros for 20% ownership of the startup. (This means that the startup is worth 5 million euros before the investment. This is the so-called Pre-Money Valuation).

    These investments are, by definition, very risky Difference Between Venture investors have little protection if the young company fails, and the failure rate is very high. However, if successful, these investments can generate impressive returns . The returns for venture capitalists naturally depend on the growth of the company.

    Why is this important?

    Venture capital is an important source of funding for young companies that have limited operating history and adapting to remote work has changed companies’ approaches to it consumption limited access to bank loans or other debt instruments. Venture capitalists play an essential role in maintaining economic ecosystems and fostering change and innovation.

    How Corporate Venture Capital came about

    Corporate Venture Capital – also known as Corporate Venturing – has been around for over 100 years. In 1914, Pierre S. Du Pont’s company australia database directory in General Motors and laid the foundation for Corporate Venture Capital (CVC).

    However, since 1914, a lot has changed in the world, and Corporate Venture Capital has gained popularity, especially in the last five years, where global CVC-backed financings and deals have tripled . In 2019, global CVC-backed financings reached a record $57 billion . However, CVC-backed financings are still much smaller compared to classic VC-backed financings, with a total of $257 billion globally in 2019 .

    Why do companies choose to invest their money in risky ventures?

    Corporate venture capital is the practice of large corporations investing in innovative startups . Similar to angel investment groups and VC funds, CVCs invest in startups at all stages. By acquiring equity stakes in these startups, the CVC fund can gain competitive advantage and access new ideas, markets, and technologies . In general, corporate venture capital can be motivated by strategic goals as well as financial goals.

    “Corporate Venturing defines the practice of large companies investing in innovative startups to gain competitive advantage and access new ideas, markets and technologies.”

     

    “Strategic” means that the CVC fund’s goal is to invest in startups to Difference Between Venture  new technologies and potentially identify acquisition targets early. CVCs aim to create value for both the company and the startup.