“A brand is not created on Amazon” I think was the phrase. And it is true. The question to ask is this. Who buys on Amazon? People who are looking to fill a need in the most economical and simple way possible. Sometimes it can be a specific brand but it is not typically an “Amazon brand”. These have been created outside of Amazon and have followed a more traditional path.
Our limitations as a brand on Amazon
That’s why price is so important on Amazon. With price comes sales, and with it comes a good conversion rate, and that gives you visibility that allows you to start the virtuous circle from scratch again.
To create a brand that can match vietnam whatsapp number data our competitors, who already have a turnover of more than 10 million euros with their products, we need this:
- Expand the catalog and multiply the number of products by 10-20 right now.
- Have a physical presence in stores.
- Sponsor major industry events.
There are probably a few more points, but those three are already a challenge
- We will not be able to expand our paying at the table: the complete guide for restaurateurs catalogue so quickly because it requires an investment that we do not have today. It will take us 5-10 years to be on par with their catalogue.
- We don’t have B2B contacts. It’s something we have to create from scratch. We’re working on it.
- There is no budget for sponsorships or let’s say that funds are very limited.
Instead of thinking about our limitations, we need to think more about our possibilities. That is why we need to be more creative and agile than established companies.
Our possibilities outside of Amazon
- Launching “star products” every year job data that may not even (or sell poorly). In 2025, for example, we will launch a product that no one has and that will cover an obvious need.
- Collaborate with “spies” and/or micro-influencers who help us receive more direct feedback about the market and how our audience perceives our products.
- Micro-sponsoring unknown events and/or influencers who have the potential to be big one day but aren’t yet.
As an added bonus, we need to . What kind of new products complement the existing ones to give our customers more reasons to buy more frequently? And above all, we need to find an answer to this question: How do we get people to buy more in our own store than on Amazon?
2025 will be interesting. Let’s see how we do.