SMS What is A2P?
SMS SMS A2P (Application-to-Person) is a messaging service offer by a platform (such as smsmode © SMS ). Therefore, which allows you to send messages to a mobile phone user via a web service.
SMS SMS Unlike P2P (Person-to-Person), which is sent from one person to another. Therefore, A2P is us by various companies or services to send notifications, alerts, reminders, verification codes, marketing messages, etc.
SMS What is the difference between P2P and A2P?
SMS P2P (Person to person) is a message sent directly from one person to another without any intermiary. It is generally us for interpersonal communication. SMS This type of message is rarely us for commercial purposes. It is even forbidden for a company to use it in its own name, as this would be a violation of the laws governing marketing campaigns. An employee can, however, send SMS to a customer in a professional context. Therefore, as long as it is not in the name of the company. Therefore, The same applies to mobile messaging services such as Snapchat, Messenger, WhatsApp , iMessage, etc.
A2P SMS is sent from an application like smsmode © to one or more people. In other words sms promotional campaign applications us by companies, also known as Therefore, to send messages directly to mobile phone users. A2P SMS is a specific type of sending messages.
With professional services for messages sent in large volumes or one-off, personaliz bas on an event, an action, a pre-establish scenario, as part of a marketing automation strategy, a one-time code, etc.
SMS What are the benefits of using A2P?
Using professional SMS gives you the ability to create a real connection between customers revitalizing abandoned shopping baskets and your brand through the type of messaging that has the greatest reach.
SMS With a short and explicit message, capture the attention of recipients and strengthen your company’s communication. SMS And the KPIs are impressive:
- Therefore, 97% read rate (significantly higher than email)
- SMS The memory retention rate for a is 60%.
- SMS The time it takes to open an email is less. Therefore, than 4 minutes in 95% of casesListing Item
(source: INSEE)
SMS is the #1 resource for communicating important information to your users quickly and securely .
It can be us in all business line data sectors (e-trailers, mical professionals , start-ups, SMEs, self-employ workers, retailers, as well as national and international franchises and groups).