Placement on the first screen of the page

A variation on the ghost button theme is a button in a less saturated color than the main CTA. This option can be seen in the example below – the second button, although opaque, does not compete with the main call to action too much. At the same time, using two shades of the same color does not cause dissonance and is not irritating to the eye.

It’s simple: the longer it takes to scroll down to the brazil phone number list “Buy” button, the fewer orders will be placed. That’s why the vast majority of brands place their CTAs on the first screen.

You need to fit a detailed description and characteristics of the product, reviews, similar products – everything to help the client make a purchase decision. At the same time, the longer the user scrolls the page, the further he is from the CTA, and therefore the lower the chances of conversion.

In this case, a sticky⁵ banner is used – an element fixed on the screen when the user scrolls the page. It allows you not to lose sight of the CTA and to start the design from any place on the page. Most often, such banners are located at the top, but they can also “stick” to the side.

If a brand has both online and offline stores. Therefore, it’s a good idea to mention the option of pickup at the CTA. Often, stopping by the mall after work is much. More convenient abby mcgrath scheme project manager than waiting all day for a courier to deliver.

If the terms of receipt of the goods differ significantly. This should also be emphasized. There are situations when the goods are needed urgently, and the ability to buy. Therefore, it right now and pick it up in half an hour can be a decisive factor in choosing a purchase.

This is how the pet store highlighted the possibility of picking up the desired product at the point of sale. By clicking on the inscription “6 stores” you can see a list of addresses. Therefore, and choose the desired method of receiving the product when making a purchase.

Adding time restrictions or exclusive offers helps create a sense of scarcity and encourage users to make a quick decision. So if a discount is only available for a limited time. Therefore, it’s best to reflect this in or near the CTA.

The example above is both successful and not. The time loan data frame of the promotion is stated and creates a sense of urgency. The CTA could be improved by adding an active verb, for example, “Catch it before 31.01.”

The CTA should logically fit into the overall content of the page. The easiest way to explain this is with the example of two banners from one online hypermarket.