It is curious the different approaches that we are seeing today in this type of process. There are organizations that focus on Digital Transformation from a purely technological point of view, putting IT management at the forefront. Many others focus it on a simple modernization of processes, where the technological component is also a major factor. Another trend is the creation of a boss of the whole thing (a Chief Transformation Officer), who usually goes about transforming with more will than success here and there.
The one that has always attract
Me the most is the one that has people as its fundamental axis. Modernizing software, a website or work processes should not be anything more than Business as Usual. Changing people’s mindset and providing them with a work environment in line with the present, that is a challenge and a true Transformation.
At mbudo we are committ to people . We believe that they teacher database should be the fundamental axis of the Digital Transformation of Companies. They should be spokespersons, loudspeakers, brand ambassadors on Social Networks and to do so they must be able to have all the resources and information available and ready to be us. Each and every one of them; from the person in charge of Reception to the CEO, including, of course, the entire sales team.
It is about immersing the company
In the world of 2017. Taking the company to the Internet and Social Networks, involving all employees. There is nothing that generates more involvement (or engagement, as they call it) in people than making them participate in the strategy. And this translates into improvements in the work environment, productivity and, of course, sales. The entire sustainability is becoming a priority company sells… and those who are also paid for it, sell better because they know how to do it using the social world and are prepar for it.
How to set up a marketing agency… and not die trying
The only constant in life is change. And this is not something new; they say that Heraclitus of Ephesus already thought about it around 500 BC.
Well, following Heraclitus’ advice (and because I had been thinking about it for many years), about a month ago, I finally did the latest crazy thing: set up my own marketing agency.
Start setting up a marketing agency
Administratively it is not excessively difficult, experts say japan data that things have improv a lot. Economically, I imagine that one day it will be profitable (at the moment, you have to pay for almost everything). From a rational point of view it may be quite dizzying, the issue of security and such but well, that’s why it’s call madness.