Once the formality of depending on myself is done, it is time to put into practice everything you have learned for more than 17 years and that you believe you know how to do well.
When I thought about what my ideal agency would be like, in addition to the infinite vocation for service that one must have, I thought about what I wanted to specialize in. That is the key, to specialize, to be an expert. This is when I began to define the three pillars on which I wanted to base my agency: Inbound Marketing, Social Selling and Outsourcing of Marketing Services.
1. Inbound Marketing
Marketing automation, which is not new either (nor Heraclitus’, of course), I think is one of the bets that every marketing manager of today has to make. In B2B environments, having an automated Inbound mint database Marketing strategy will give you agility, a capacity for response and control of the relevant metrics, which are key to being able to make the right decisions.
2. Social Selling
Social Selling, or using Social Media as a key support in the sales process, is essential for any sales team that has realized that we are in 2017 (and not 1987). Sell how and where your customers difference between prospecting vs generating leads want to buy. There is a whole universe of tools and services around Social Selling, which can give the competitive advantage that all sales teams are looking for.
3. Outsourcing of services to a reliable partner
Finally, being the eyes and hands of my clients. Being someone trustworthy and reliable. That is what marketing directors of multinationals, often based in London or Dublin, think of when they think of their marketing department or agency in Spain and Portugal. And someone had to do it.
Meet mbudo: my marketing agency in Spain
Well, all this, seasoned with enthusiasm, passion, joy japan data and a touch of madness, is mbudo (I had already mentioned the name before). We are HubSpot Diamond Partner in Spain. The journey has just begun, come and discover mbudo .