Rising living costs and economic uncertainty are recurring themes in consumers’ minds in 2022 , prompting a series of searches for information to achieve some peace of mind, manage the economy and plan for the future. In this way, companies are forced to adapt to the consequences of inflation.
Current state of the economy
Price increases are skyrocketing worldwide. In Spain, inflation soared by more than 10% in June , reaching the highest rate since 1985. In addition to the decline in purchasing power, consumer confidence is falling, leading to an increase in pre-purchase discount searches or loyalty programs.
Marketing professionals are therefore faced with a scenario in which brands must confidently address the situation and find solutions that meet the changing needs of users .
Inflation and marketing strategies for companies
The most thoughtful companies, budgets and strategies
In this context, companies should focus cambodia telegram data on the following strategies:
Produce and promote
Froducts that work in the market and try to sell them at an affordable price to the public.
Don’t waste time and effort on products that don’t deliver good results.
Achieving customer loyalty to create a lasting audience that tur the best way to o ns to a brand despite difficult times.
Assess the opportunity to grow through exports bey cz lists ond the local sector .
That is, companies must find customers who represent the greatest value for their business and optimize campaigns through real results to maximize ROI.
Consumers: less purchasing power but same values
According to the Google Consumer Survey 2022 , presented at an event on Septem