Your list of topics, it’s vital to see which ones you can actually rank for. This is where keyword research, coupled with an SEO tactic , comes into play. Let’s say you want to write about “B2B software,” but if this keyword is too competitive, all your efforts will have been in vain because it will be extremely difficult to rank on the first page organically for that keyword. At first, you should focus on keywords with medium-low search volumes and medium-low competitiveness. As your blog gains more notoriety, you can target more competitive keywords.
Content plan and calendar
develop a content calendar when blogging for businessBefore you begin, you should develop a content plan and calendar. Ideally, this will be a comprehensive plan for the content you’ll develop over the next 3 months, with specific topics, keywords, associated campaigns, deadlines, etc. Keep track of your blog content in an Excel spreadsheet, Google Doc, or through some other method, so you know what you’ve already written—this will help you organize and influence future content decisions.
Remember, consistency is key to building an audience. You architect database shouldn’t go a month without posting anything and suddenly come out with 7 blog posts. Also keep in mind outreach through social media and email. The more touchpoints you develop with your audience, the more likely you are to earn their trust.
Call-to-Action
Your blog posts should always guide prospects on next steps. Blog posts that don’t include next steps will leave your prospects with nowhere to go; they’ll read the post, leave, and your business will have develop their record hence it gained nothing. Every post you write should include a “Call-To-Action” (CTA), such as a newsletter sign-up form, landing page form, or product demo/purchase, and the CTA should be relevant to the stage of the buyer’s journey your prospects are in.
For example
An educational post shouldn’t direct readers to alb directory purchasing a product; the reader is likely still researching a problem or need and isn’t ready to buy yet. Therefore, your CTA will want to present next steps, such as downloading a related ebook that offers more information on the topic. Capturing customer information through CTAs is one of the main goals of a business blog.