Key Digital CX Trends

Content square’s “What’s Next in CX?” study found: Key Digital CX Trends

1. 1. Artificial intelligence now not only solves individual problems, but solves them in a comprehensive manner ;

1. 1. personalization reaches a new level: it is  small business email list necessary to segment the audience even more precisely ;

1. 1. A seamless and continuous experience across all stages of customer interaction is critical;

1. 1. analysis of data and impressions of the target audience is something without which you will not be able to successfully promote and improve your product;

1. Content should inspire and give customers the opportunity to “try on” or interact with the product.

What’s New in the World of AI

Elon Musk’s social network X has opened the future of big data: 5 predictions from experts for 2020-2025 free access to the Grok neural network. The chatbot has been working on the platform for a long time, but was previously available only to premium subscribers. Now all users can use it, including the neural network is available to Russians.

OpenAI has also opened up search through ChatGPT to all users.

Well, we look forward to even more diverse AI content.

AI series about technologies from Yandex

Yandex has released YaC 2024. The series covers all the company’s services and technologies.

This is not a feature film; the series contains a lot of practical advice and life hacks.

For example, the series “Neural Networks” shows how spam data in two years GPT technologies have gone from experiments to services used by millions of people. “City” explains how services and technologies can quickly solve small issues and get where you need to go, and “Work” tells about tools that help sort out the flow of emails, organize brainstorming sessions, and write code using a neural network.

You can usefully spend a few evenings watching a TV series to stay up to date with new technologies and learn how they can make life easier at home or in business.

Time to Rethink Creative Hiring Strategies

2025 will be a milestone in the evolution of job seekers’ demands, especially in the creative industry. This is the conclusion reached by our colleagues in the digital market Creon.

Yes, trends are changing and employers are forced to adapt their strategies for attracting and retaining talent.

The key trends determining the development of the market and the behavior of employers and job seekers are:

1. flexibility as the basis for employer competitiveness. Flexibility is a key request from job seekers who prefer a hybrid work format that combines the advantages of office and remote modes. For middle and senior level specialists, a hybrid schedule with 1-2 days of work outside the office remains a priority;
2. the rise of freelancing. Freelancing has become a full-fledged form of employment, especially for creative professionals. Employers work with professionals on a project basis, and long-term partnerships with freelancers are becoming a competitive advantage;
3. Corporate culture: the importance of non-financial incentives. Job seekers increasingly pay attention to non-financial factors: transparent corporate culture and open values, professional development programs, support for mental and physical health, corporate events;
4. the issue of returning specialists to the office. Being in the office 3-4 days a week is becoming the norm, but the office should motivate and emphasize the company culture. It’s great if there is a gym or a swimming pool nearby, for some employees this can be motivation.

It turns out that in order to remain competitive, it is important for employers to:

• provide flexibility;
• develop HR brand;
• offer additional benefits.

How to develop an HR brand and why it is worth doing is explained by Alisa Trushnikova, HR manager at Completo, in this article.