How to build a flexible sales funnel

Problem: Multiple funnels for each advertising channel, which is good for the marketing department, but complicates the work of managers, creating unnecessary steps. When each channel has a separate funnel, marketing can track performance, but managers need to switch between them. How to build a flexible sales funnel .

Goal: to create a flexible, unified funnel that can be adapted to different business processes.

Task: to conduct an audit of the CRM system and optimize sales funnels.

Solution:

• a unified funnel with micro-segmentation by lead source. As a result, marketing can track data by channel, and managers can work in a local marketing email list convenient interface and process leads;
• analytics by sources in one funnel. We made integration with analytical platforms to track and collect data on advertising sources using UTM tags;
• automation for different campaigns. We added robots and triggers to adapt the funnel to each campaign without creating new funnels.

As a result :

• reduced the lead processing time by an average of 30% because there was already a unified structure;
• 15 % fewer errors because there was no duplication due to the simplified system;
• centralized analytics , set up access to data for each channel without creating separate funnels. And it was possible to conduct analysis: conversions were tracked, as well as other metrics required by the marketing department, and thus more informed strategic decisions were made;
• ensured flexibility , as support for various automated interaction scenarios was built in.

Trendy sales funnels are those that correspond to business goals and interests of the target audience

To do this:

• Use multichannel in CRM: unified bringing the online store of building materials and rolled metal products to the top10 in zaporozhye channel management helps retain customers;
• Don’t forget about personalization and micro-segmentation , which increase response and conversions through a precise offer;
• build flexible funnels that are embedded into business processes, not the other way around, so you can quickly respond to changing market conditions and customer needs;
• carefully work out the stages of the funnels : automation from acquisition to retention increases customer loyalty;
• Become enamored with big data analytics . After all, it is a resource that companies are hunting for. With its help, you will be able to get a detailed picture of customer behavioral factors, forecast demand and, based on this, determine the most popular channels for interaction and understand what a specific customer needs at a specific point in time. Moreover, the combination of CRM and analytics helps to fine-tune strategies and distribute the budget more correctly and optimally.

By the way, our specialists are always ready fresh list to share their experience of implementing CRM systems and building various sales funnels . They can also suggest how to strengthen your interaction with clients, at what stages you should pay special attention and what mistakes can be avoid.