The flywheel represents a round process that invites customers to grow. The more you invest in customer service, loyalty and customer experience, the more customers you will get. More satisfi customers , who speak better of you and also help attract new customers.
And it’s not that I have anything against the Soviet pivot… But, without a doubt, we all see Pau Gasol as more coordinat and balanc.
The Grow Better concept was introduc by Darmesh Shah, co-founder and CTO of Hubspot. Probably one of the most introvert people at the event… he gave one of the most interesting (and funny) presentations of the whole show.
Growing better
The concept of sustainable growth is fully align with Flywheel’s. In contrast to a linear approach to customer experience and attraction, Darmesh propos a circular model in which all the interactions of the different departments of a company (marketing, sales, customer services, among others) condition the customer experience.
Trying to ruce friction by automating non-critical shareholder database processes as much as possible. Focusing on simplifying interactions and surprising our customers by anticipating them, is the basis for achieving growth. It seems easy: the happier the customers, the more they buy from us.
And there was much more!
True. There was news from Product Hubspot, in the area of Marketing, Sales and Services, of internal restructuring aim at a greater focus on solutions (creating the figure of General Product Managers).
Hubspot inbound conference, Inbound18
There were also some high-profile keynotes. Just sustainability is becoming a priority imagine, we start with Deepak Chopra , talking about the importance of “ emotional wellbeing ” and how it affects our health.
We had Shonda Rimes
who told us about her departure from CBS and ABC, networks japan data where she wrote and produc such important series as Grey’s Anatomy or Scandal, to leave and simultaneously work on 8 new projects at Netflix.
Inspiring talks to remember, like the one by Beth Comstock, who spoke to us about the power of change and how perseverance, trying again and sacrificing pays off. Her book Imagine It Forward: Courage, Creativity and the Power of Change is highly recommend.