In a quasi-life cycle, email marketing always comes back around when marketers are faced with some sort of crisis where a promising tool turns out to be something that isn’t so promising.
When the mirage of organic reach on social media ended, marketers flocked to the benefits of email marketing. With this tool, they could control the message, but also the delivery channel and even secure all the feedback data generated by that marketing action.
Now that cookies are on their way out and the pro-privacy measures of the big companies are making things much more complicated, email marketing is once again emerging as one of those great solutions to all problems (although it is not immune to the impact of these measures).
Marketing managers have found a refuge
In email marketing and, as noted in BizReport , are increasing their efforts in this area to compensate for what they lose due to current consumer tracking problems. This leads them to boost their email marketing strategy, but also to increase their actions to attract new subscribers. What matters is increasing email lists and thus reaching a larger audience.
But that’s not all: as they point out in the analysis, email marketing also opens the door to a way to identify the consumer. Now that cookies are faltering and everything has saudi arabia mobile number list become much more complex, the email address works as a tool for identifying the consumer. Thus, it serves as a lever for segmentation outside of email marketing shipments as well.
The key is in the discounts
Capturing subscribers has become key, therefore. But how to achieve this? What will convince users to give their information and become part of the mailing list? As the conclusions of a study by become a trusted advisor by lead generation RevTrax indicate, the key is in discounts. Marketers are increasingly using discounts and financial incentives as a hook to attract new subscribers.
Thus, a quarter of retail line data companies are already offering discounts of X percentage less. Those who subscribe to their newsletters. Fast food and consumer goods brands use it less (10% do). That does not mean that they do not use the same manual.