Personalization of the on-site browsing experience but not only: in the most delicate phase of lead nurturing , the one whose main objective is to create a relationship of trust with the prospect after he has left a first contact , a good marketing automation strategy for the B2B market cannot be separated from Email Marketing .
During this phase, as in a real relationship, the Email Marketing company and the potential customer get to know each other: this is where the contact, let’s imagine a single tunisia mobile database email address, is further qualified in a continuous exchange of data and content with the company.
So here is a short email workflow from which to start a first lead nurturing strategy :
- Welcome email : this is the Email Marketing cybersecurity in the banking industry: top threats and best practices for prevention communication that the user receives once they have completed a form, a real business card for the company, an opportunity to make its values known as well as the product/service offer;
- emotional email : it aims to surprise the user, to present him with successful case stories in order to make him identify with those who, from similar needs, have managed to find solutions thanks to the company-mail with resource :
- now that there is an expectation of the services offeredit is useful to engage the user by providing him with an in-depth resource, a free trial of the service, in order to generate a surprise effect on the potential customer and stimulate him to reciprocate;
- Emails with rational motivations : It is important to provide the customer with rational support that helps him in choosing the product/service. A testimonial from a satisfied customer could be an interesting starting point;
- sales email : now is the time to encourage the argentina numbers user to buy, it might be worth offering a fixed-term offer at this stage;
- Email Sales Recall : stimulate the potential customer to buy using the main persuasion techniques, from the principle of scarcity to that of urgency.