Digital Advertising Trends for 2023: What Does This New Year Hold for Us?

When 2022 seem like it would be a quiet year after the hardest moments of the coronavirus pandemic, the war in Ukraine and the resulting crisis caus by inflation chang the situation even more. Although we don’t know what 2023 will bring, these are some of the most notable trends that we will find in the coming year, at least in relation to digital advertising.

Greater presence of mobile phones

Mobile is part of us. Spain is one of the countries in the world with the highest use of mobile phones, with a penetration rate of 96%. Advertisers take this into account when adapting their advertising strategies to this environment and, according to Statista, it is estimat that mobile platforms will receive 51% of investment in digital advertising next year .

Change in conversion funnels
The ultimate goal of any company in the digital environment is conversions and meeting objectives. Brands rely on digital sales to generate revenue, however, although Facebook, Twitter and Google have serv as channels to achieve these conversions, companies are always looking for ways to increase profits, i brazil telegram data n this case allocating part of the budget to explore new ways toas MiaMath or The Trade Desk.

TikTok consolidation

Although TikTok has only been on the international market and emphasize your region as a goal  for five years, it has now reach sixth place among social networks with more than 1 billion users worldwide. More and more brands are investing in digital marketing strategies to take advantage of its popularity and attract a young audience. The number of users is expect to be even greater in 2023, so it is worth taking t cz lists his into account when exploring new formats and forms of communication for agencies and companies through its short and immiate videos.