A domain name is key when it comes to companies promoting their brand online. However, there is a problem: the domain name registration system is based on the principle of first come, first served. Building a reputation and credibility is always a time-consuming task for any company, but losing it can only take a few seconds. What if, after investing so much effort in your brand, a cybercriminal were to buy a domain with a name similar to yours to confuse your customers or impersonate you?
What is cybersquatting and when does it
Cybersquatting is a practice that involves the appropriation of domain names . A criminal registers a domain with a name identical or similar to that of a company or person without the authorization of the legitimate owner of a trademark and in bad faith with the following intentions:
Trafficking and selling the domain to the trademark owner for a higher value.
Prevent the owner of a trademark from using it with that domain name.
Hinder the commercial activity of the trademark owner.
Confuse users looking for the original we oman telegram data bsite.
Types of cybersquatting
There are different techniques for cybersquatting, but these are some of the main ones:
Typosquatting . This is based on the typing errors that users make w the latter is especially important hen writing a URL address. For example, Gogle instead of Google. Although it can also be the use of .net instead of .com, confusion in certain letters or similar symbols or the use of logos, designs and colours similar to those of the original brand.
The cybercriminal redirects the user to a page othe cz lists r than the one they actually want to visit.
Name theft. A criminal registers a domain name that can be associated with someone famous with the intention of intercepting traffic associated with that person.
Identity theft. In this case, the cybercriminal acquires a domain that has not been renewed by the brand owner in order to.