CRM system for online store

CRM (customer relationship management) is a customer relationship management system. This is a service that allows a company to keep track of its customer base and interact with it.

Therefore, Modern CRM systems have a wide range of capabilities for implementing a huge number of tasks in the activities of an online store:

How does a CRM system work?

1) Working with a customer base and a subscriber base. Therefore, Monitoring collected contacts and applications, sending notifications, sending messages to e-mail – CRM allows you to fully manage existing contacts of real and potential customers.

2) Sales automation. CRM provides opportunities to build automatic conversion funnels. This allows you to automate sales through a system of touches with canada phone number list a potential client without involving employees.

3) Accounting for incoming calls. Integrating CRM katherine kertzman president & ceo, cdme with telephony services allows you to automatically record all incoming calls to the phone numbers of the online store. People’s contacts are saved in a separate database, which can be processed by a sales manager.

 Monitoring the work of employees.

Modern CRMs have solutions for accounting for the working hours of employees, distributing tasks and various projects between them.

5) Data analysis. Web analytics tools integrate with the CRM system and allow you to monitor the traffic of the online store. This allows you to find out what the conversion of the sales. Funnel was at various stages. Therefore,  allows you to identify weak points in the online store. Therefore, evaluate the payback of certain traffic sources and customer acquisition channels.

6) Sales forecasting. Some of the CRM systems loan data presented on the market have rich functionality for data processing. Such tools allow you to predict the probability of a sale to a particular client, evaluate previous experience of completed sales and, based on this, predict future revenue.

7) Optimization of internal business processes and accounting of warehouse balances. Previously, separate software products were used to account for warehouse balances. Software for working with document flow was also required. Special databases were created for interaction with counterparties. CRM can take on all the tasks described above. CRM allows you to optimize business processes in a company, automate invoicing to clients, and build more transparent relationships with counterparties.