CRM audit in a manufacturing company

A flooring company came in for a CRM audit. They already had a full-time business analyst, CRM marketer, and development team, but the CRM processes were only partially used. CRM audit in a manufacturing company.

It was necessary to improve integration with the site, set up application distribution and eliminate problems with data exchange in 1C.

During the audit, missing settings were night clubs and bars email list identified, an optimization plan was developed, and new functions were implemented. It was necessary to improve integration with the site, configure the distribution of applications, and eliminate problems with data exchange in 1C.

As a result, the CRM began to operate at full capacity, resistance from employees decreased, and analytics became more accurate.

In what cases is it justified to develop your own CRM?

Some companies are considering digital migration and social network substitution. where is business going from instagram and facebook? creating their own CRM system, fully tailored to their unique business processes.

This path has obvious advantages, but also carries significant risks and costs.

Pros of your own CRM

1. Full customization. Ready-made CRM systems have certain limitations in functionality. A custom CRM is created from scratch, taking into account all the specific business processes of the company. You can flexibly customize the system to your needs, without adapting to someone else’s logic.
2. Control over code and data. When  clean email using a third-party solution, the company depends on the CRM developers and their data policies. If the service closes or changes licensing terms, this may affect your work. A custom CRM allows you to fully control access and storage of information.
3. Flexibility of integrations. Ready-made CRM systems may be limited in integration capabilities or require additional costs for API access. When developing your CRM, you determine which services and in what format it will work with.
4. No unnecessary functions. Most popular CRMs have many additional functions that are not used, but for which you have to pay. In your own CRM, there will be only those modules that are really necessary for the business.