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Build loyalty among your customers
Proving that your content and offers were designed for them will make the different profiles that make up your subscriber list feel special, strengthening the bond with your brand , which results in bette whatsapp data r ratios for your campaign.
Know your target better
Over time, analyzing the results obtained from segmenting your campaigns will allow you to better understand the behavior of your target audience and continue to improve and adapt your content and your offer.Optimize your Resources
Over time, the experience of segmentation will also result in savings in time and resources spent on developing your Email Marketing campaigns .
Competitive Advantage
Segmenting your campaigns gives you a competitive advantage over other companies in the sector that target the same market and do not do so.A Campaign for Each Segment
Segmentation in Email Marketing can be implemented in different ways and can even be combined with each other. Here we present the 3 main criteria that you can use to segment your campaign.
Segment by Demographic Profile
Demographic segmentation is one of the most basic ways to segment your list, but it is sti database d ll effective. Age , sex, marital status, place of residence, income , etc. are data from which you can adapt your campaigns strengthen your authority and reputation and improve your ratios.Don’t waste them! This information can be obtained through different means, such . A as subscription forms for your campaign or physical location, events in which your brand has participated o . A r even in other instances of interaction with your target .
#DopplerTips: In Doppler you can easily create segm . A ents based on various criteria such as sex, age, country and many more. Don’t miss out on this fabulous tool. Do you have questions about how to do it? Read the following post from our Help Center .
Some balances that we share with you
We would like to share this celebration with you and that is why we have prepared a game , in which you will be able to discover all the gifts we have for you. Don’t miss this opportunity to win excellent prizes and continue taking advantage of the benefits that Doppler offers you!As often happens, birthdays bring with them some assessments, and this leads us to think about everything that has happened at Doppler in these nine years, and how we see ourselves facing the future.
We remember completed projects and others that fell by the wayside. We recall anecdotes, stories, people who were part of the team and left their mark, and others who we still share day after day with the motivation to see the company grow.
In these nine years we have managed to turn
Doppler into the leading Email Marketing company in La whatsapp data tin America ; we have expanded from Argentina to Mexico, Chile , Colombia, Spain, the Dominican Republic and many other countries.
In addition, we have focused on training the best experts and for that we have developed our own Online Marketing and Email Marketing academy, called Doppler Academy .
Beyond this, and as if that were not enough, we have fulfilled a dream by carrying out seven editions of the EMMS ! As some of you may know, it is an international and free Online Marketing event, which in the last edition reached more than 7 thousand registrations and had more than ten consecutive hours of training.
But that’s not all… We have managed to establish, both within the company and with our community, a culture based on teamwork and collaboration, fostering talent and creativity.
All this, among many other achievements that today give us great satisfaction
We invite you to be part of the change that is coming!
So, what is this new phase we are approaching all about? Here we tell you about some of the usa data renovations you will be the protagonist of!Today we want to celebrate our ninth birthday by making you what a blog brings to you if you are an entrepreneur part once again of this transformation process that we are so excited about. With you, our next projects !
New site : We felt it was time to renew ourselves and soon you will see our new image on the web! We want to give you the best experience so that you can interact with the page in an even simpler and more friendly way. We hope you like it!
Email Automation : Increase your conversions by scheduling a series of emails to be sent on dates such as your Subscribers’ birthdays, invoice due dates, or with weekly promotions.
Doppler Relay : Now Doppler will allow you to send immediate responses to actions performed by users in an application, website or in response to specific events. Don’t miss out on the benefits of transactional email!
Integrations : Complement the benefits of Doppler with your favorite applications! Get the most out of it by boosting Email Marketing with Social Networks, Google Analytics , WordPress , Lander , Salesforce and mor.What future for catering and hospitality? Interview with Karen Serfaty
Hello Karen, what can you tell us about the Food Hotel Tech show?
Hello, I am the founder of Food Hotel Tech (FHT), the trade show for technological and digital innovations dicat to the hotel and catering industry. FHT was born in 2017 in Paris and has already had 3 itionsIn your opinion, what will this pandemic have chang for the restaurant and hospitality industry?
Parisiennes and a #Miterranean ition (at Nice qatar whatsapp number data Acropolis) which were all very successful. It has now become a major and unmissable event for professionals wishing to understand their digital transformation and meet the new nes of consumers.
The hotel and restaurant sector was said to be behind in its. Dgital transition and we can say that this is no longer the case: things have accelerat incribly and we have seen click & collect. QR Code menus, contactless check-in and mobile payment flourish in a. Tvery few days in many establishments. The ne to adapt to the health crisis has act as an accelerator and has highlight 6 wordPress plugins for building an email list the contributions of digital technology, both in the back office and in the front office, even if the latter is necessarily more visible.
The situations vary greatly and we must not forget that the economic crisis that accompanies the health crisis has had disastrous effects on the sector. Nevertheless, many cell p data professionals have been able to adapt and have shown great agility. Even today, even those that have not yet reopen, I am thinking of many Parisian hotels for example. Aare already implementing solutions to prepare for the recovery.
How do you think restaurants and hotels have cop with the crisis?
The opportunity today is to integrate new tools more quickly. We must take advantage of them, and of course come and visit Food Hotel. Tech to discover a complete and relevant panorama of tech & digital innovations.
Customer retention: how to increase the number of your regular customers?
Most businesses focus on acquiring new customers when looking to grow their profits. They channel all of their advertising spend into reaching and converting a “cold” audience. While expanding your reach is important, many of these businesses end up neglecting customer retention to their own detriment.
Enter the new era of retail
In this article, we’ll take a closer look at customer switzerland whatsapp number data retention, including how to calculate your retention rate, why it’s so important, and strategies you can implement to increase retention across the board.
Discover in this free guide the benefits of launching an omnichannel sales strategy for your store.
Download the guide for free
What is customer retention?
Customer retention is the act of keeping people who return after their initial conversion as customers.What you want is not for every customer to discover your product, think it’s great, and only buy once: you want loyal customers who come back again and 7 best wordPress form builder plugins of 2024 again, and who love your brand so much that they sing your praises to their friends and those around them.
Why is customer retention important?
You want your retention rate to be as high as possible. Not cell p data only does this ensure maximum profitability, it lets you know that your marketing is solid, the quality of your product or service is strong, and your communications are targeting the right audience.Customer loyalty is the best way to grow your business at an affordable cost.
A high retention rate also increases profitability. You don’t have to run costly campaigns that push users into the digital sales funnel with every purchase, allowing you to reduce ad spend on your acquisition campaign.
When you market to repeat customers, you have a 60-70% success rate , compared to a 5-20% success rate at most when selling to new customers. It also costs 5-20 times less to retain existing customers than to acquire new ones.
What is customer retention rate?
This rate tells you what percentage of your customers you retain (or return to you) over a given period of time. It is the opposite of “churn,” which tells you how many customers you have lost over a given period of time.Create new resources to increase your restaurant’s revenue
The coronavirus pandemic has led restaurants around the world to temporarily shut down their table service. As many restaurants have chosen delivery and takeout as their primary source of revenue to survive, we have seen restaurants diversify and explore other non-traditional revenue streams.
Although these additional revenue streams started as temporary efforts, they are becoming permanent offerings at many restaurants due to their success.
The offer of meals to prepare
We asked restaurateurs across North America what poland whatsapp number data non-traditional revenue streams they’ve launched in the wake of the pandemic. Read on to learn how restaurateurs have regained stability through:
Selling products
The creation of a cookbook
The sale of grocery productsLet’s dive right in!
Reinvent your business for short and long term success.
As the restaurant industry slowly reopens around the world, owners and managers are facing a whole new set of challenges. Download our free guide and learn why i don’t use social media how to build a more resilient business post-pandemic.Branded products
Selling branded merchandise is a great alternative for restaurants looking to turn a profit. Merchandise allows customers who don’t live close enough to regularly buy cell p data your food to still buy something from you.“People who were far away but saw us on media started buying merchandise just to support us,” restaurateur Brittney Valles said in a phone interview.
Download the guide
Her restaurant, Guerrilla Tacos in Los Angeles, sells T-shirts and hoodies on-site and through its online store . During the pandemic, Valles said she’s noticed an uptick in merchandise sales outside of Los Angeles.
So what should you sell in your restaurant? T-shirts, hats, aprons, and shopping bags are popular product ideas. If you put your logo on your products, it can also serve as an advertisement for your restaurant.
Inspiration
Elena , an Italian restaurant in Montreal, has a vibrant online store that sells socks, sandals, water bottles, coloring books and more.“Our products have always been a pretty big part of our marketing,” Elena CEO Ellen Eamon said in a telephone interview.
The restaurant launched several new products during the COVID-19 shutdown. Eamon says the team had more free time to create new items.
“It’s really fun to see everyone buying things online and seeing them on Instagram. Our merchandise is in all these corners of the world where you wouldn’t necessarily expect it,” she says.
From left to right: A t-shirt from an Elena/Pumpui collaboration in New York, a bag in Scotland and a t-shirt in Istanbul
What is Eamon’s advice for adding merchandise as a revenue stream during the pandemic?
“Make sure you’re proud of the products you’re putting out there. Everything we’ve done has always been in line with our values and aesthetics.
A Beginner’s Guide to Restaurant Accounting
Tasty food, exceptional customer service and exceptional dining experiences: that’s probably why you started loving the restaurant business.
So it’s understandable that ” the rest ” – anything related to accounting and bookkeeping – doesn’t motivate you as much as your great passion.
You will find useful advice on:
But let’s dig deeper. In fact, managing your finances philippines whatsapp number data well can help your business realize that passion that motivated you in the first place.
That’s why we’d like to walk you through some of the common terms, reports, and processes for understanding accounting and restaurants . Whether you’re curious about how to keep track of books or you’re working with an accountant, this guide is here to help.
The Numbers You Need to Watch
Useful Reports for Restaurants and Accounting
Accounting processes you need to master
Now let’s get to the heart of the matter.Reinvent your business for long-term success
As the restaurant industry prepares to reopen, owners and operators are facing a range of new challenges. Download our free guide and learn how to build a more resilient business post-pandemic.Download the guide
Let’s start with expenses.“Restaurants operate on incredibly 5 reasons why it is better to order design from freelancers tight margins,” says Paul Miller, a CPA and managing director at law firm Miller & Company . “With the minimum wage and overtime increases, it’s become even harder to turn a profit. Also, you’re dealing with perishable goods, and seasonality impacts a lot of your operating costs. And owners need to be aware of those expenses. You need to cell p data pay attention to every cost—fixed, variable, and mixed .”
Keeping an eye on restaurant expenses
For anyone doing their own accounting, this means keeping careful records and keeping a close eye on their tax obligations. “ If you’re doing your own accounting, you need to be aware of the need to track payroll taxes, sales/use taxes, and properly allocate expenses between different types of income and expenses,” says Dennis Laporte, CPA and CEO of accounting firm UHY .
How to avoid food waste in catering?
Food waste in the catering sector is a problem with various repercussions, affecting social, environmental and, above all, economic dimensions. In a context marked by price inflation, reducing waste and food surplus represents a valuable opportunity for savings.
Take control of your inventory with Lightspeed Inventory
Today, restaurateurs have a multitude of tools to new zealand whatsapp number data combat food waste . It is up to them to select the most suitable ones for their establishment in order to effectively reduce waste on their scale.
With our colleagues from Guestonline reservation specialists , we decided to look into the subject. Discover in this video and below how the Lightspeed restaurant POS system can help you reduce your losses and increase your turnover ! For practical and concrete tools, continue reading the article.
Optimize your inventory flow, plan ahead and reduce waste.
Learn more
First of all, it is crucial to highlight the scale of food waste in France: more than 10 million tons of food are wasted annually, which is equivalent to a financial strange seo portfolio or questionable website promotion services waste of 16 billion euros and the emission of more than 15 million tons of CO2 into our environment, according to a study carried out by Ademe. This problem also concerns restaurants, which throw away nearly 2 million cell p data unsold meals each year, according to Statista data for the year 2021.A large-scale phenomenon with multiple repercussions
According to information provided by the Ministry of Agriculture, nearly 20% of the food produced in France ends up in the trash, which is equivalent to 150 kg o
To combat food waste, restaurateurs have several smart options. First, they can rethink their menu by offering a smaller selection of dishes and maximizing the use of the same ingredients for different recipes. Another approach is to offer smaller portions or let customers choose from a range of different sized dishes, while preparing meals only when ordered, thus avoiding the unnecessary preparation of unsolicited dishes.
Paying at the Table: The Complete Guide for Restaurateurs
With a staff shortage in the restaurant industry still looming, restaurants must find ways to be more efficient and satisfy staff and customers, while reducing costs.
One way to achieve this is to improve the payment process .
Typically, a server places the bill at a table and then leaves. Customers place their credit or debit cards on the table. The server returns, retrieves the cards, and takes them away from the table to a cash register terminal where he or she swipes the card(s) and completes the transaction. Once the transaction is complete, the server returns again to have customers sign the bill.
A process far from efficient.
On the other hand, pay at the table is a solution netherlands whatsapp number data that simplifies the payment process . Nowadays, both customers and staff appreciate convenience and simplicity, and that is what pay at the table allows.
In this guide to paying at the table, we will cover the following points:
What is pay at the table?
How does it work?What Restaurants Need for Table Payment
Advantages and disadvantages of paying at the table
How Lightspeed Brings Pay-at-Table
Deliver a unified payment experience with the new Lightspeed Payments solution
Intuitive, scalable, r d Payments the complete guide to using animation properly in ux collects your payments in no time. No third-party providers, no setup fees, just fast, reliable payments directly from your POS system.What is pay at the table?
With table payment, customers pay their bill using mobile cell p data payment terminals brought by servers. They can also use QR codes to pay directly at the table.Discover Lightspeed Payments
Rather than having servers collect diners’ cards and swipe them through fixed payment terminals, all transactions are processed using a single POS terminal placed at the table.
Pay at the table eliminates the constant trips between a stationary terminal and a table, making it easier to pay bills and saving servers time.
How does table payment work?
What are the trends for catering in 2024?
Let’s face it: restaurant trends are as fickle as April’s whims. Yet, just like spring, some trends come back with a vengeance.
In our prictions from previous years, food delivery, takeout and healthy eating were all taking off before finally settling in last year.
Staff shortage requires better planning
The last two years have demonstrat the ability of mexico whatsapp number data restaurateurs to adapt to cyclical unknowns (COVID health crisis, rising raw material costs) or more structural unknowns (staff shortages, environmental awareness).
It is therefore interesting to mirror what last year taught us with the food and catering trends that should be confirm at the dawn of this new year 2024 :
Inflation: repercussions that will continue in 2024
Sustainable development and the fight against food waste continue to gain ground
Takeaway and customer personalization in high demand
Financing: alternative solutions exist
Data mining: the increasing use of data to optimize operations
The rise of restaurant subscription plans
Fight against no-shows: tools to combat this scourge
Lightspe Restaurant POS Software: The Complete Guide
Learn how Lightspe POS software helps restaurants get the most out of their operationsDownload the guide
In the midst of the health crisis, the term catering 2.0 was invent. The baptismal name of a sector that had completely reinvent itself and adapt to a new understanding the types of sites. full list reality. In the meantime, this new normal of masks, closures and restrictions seems to be nothing more than a bad memory. But the road to recovery that we were eagerly awaiting has turn out to be pav with potholes and obstacles.While the restaurant sector has an equally solid dose cell p data of determination, creativity and perseverance to get through this, the challenges are numerous: while, according to a study by Food Vision , the commercial restaurant market experienc a resurgence in the first quarter of 2023 compar to 2022 (+16% in value), 9 out of 10 restaurateurs must juggle inflation that remains at a high level and a rise in energy prices that impact their business.
Inflation: repercussions that will continue in 2024
In 2023, more than two-thirds of independent and chain restaurateurs (64%) had to increase their prices to face this new reality.
Keep an eye on online reviews
Booking platforms such as Guestonline , LaFourchette or Zenchef offer guests the opportunity to leave a review after their visit. This way, you give your customers the opportunity to give their honest opinions, which is valuable.
1. Turn reviews and opinions into user-generated content (UGC)
And yes, this is free content that you can repurpose. That’s the magic of user -generated content (UGC) . Turn positive online reviews into content for optimal word-of-mouth marketing!
You could turn reviews into charts or infographics. Start by selecting the best reviews of your restaurant . Then use a graphic design tool like Canva to give the quote a russia whatsapp number data nice shape . Focus on certain keywords, and don’t forget to give credit to the person who wrote the review. You can do this by tagging them, but you can also mention them in your description (“Jan S. of TripAdvisor”). Choose a simple background in a color that matches your branding.
You can also share your customers’ photos on social media. If a customer shares a great photo of your restaurant with a positive review, post the photo on your own social media and include a clip of their review in your caption. Also, be sure to give credit to the person how to make sure your Pop-ups Are seo friendly who took the photo. You could even reply to their comment with a link to the social post, so they know you used their photo on your platform. We reveal more tips and tricks for using social media to drive customers to your restaurant in this article .
When responding to reviews, you’re primarily focusing on cell p data the negative reviews , right? While it’s essential that you put that at the forefront, you should also invest time in responding to the positive comments .
2. Build customer loyalty by responding to positive reviews
Why? Customers who leave positive reviews don’t expect to hear back from the restaurant. A simple thank you is enough to make them like you even more, increasing the chances of them becoming repeat customers . Given that 50% to 70% of small business revenue comes from repeat customers, responding to positive reviews is a small effort that can yield big results.
9 Ways to Promote Your Restaurant Reviews
Online platforms and search engines such as Google, Yelp, Facebook and TripAdvisor have democratiz the sometimes dread profession of “food critic.” Today, everyone is invit to leave their opinion online using rating scales and comments. Via their smartphones, customers can share photos, a rating and comments about their meal at your restaurant, and this, in just a few seconds!
Use Online Reviews as a Marketing Tool
There are two types of customers you’ll often find on malaysia whatsapp number data online review sites: diners who had an amazing experience and want to sing your restaurant’s praises, and diners who had a bad experience and want to make sure everyone knows about it.
So the question is, how do you take advantage of the former and deal with the latter? In this article, we’ll focus on your “fans”: those happy customers who love your bringing back the liveinternet extension to chrome restaurant! Here’s how to make the most of positive reviews and opinions in your marketing and operations.
But why focus on online reviews? Here’s why reviews and ratings are a powerful marketing tool for restaurants .
Online reviews serve as a kind of social proof: people like to learn from other people’s experiences. When a potential customer visits your restaurant’s Google My cell p data Business or TripAdvisor profile and sees enthusiastic comments from diners, they will be more likely to see what it’s all about and visit your restaurant. It’s normal, right? Curiosity is piqu! Positive reviews and opinions = more customers .
But once those reviews are left, what can we do with them?
Once those reviews are post on Yelp, TripAdvisor, Google, and other review platforms, customer feback can be turn into marketing content for your business and us in conjunction with your restaurant’s marketing efforts. Read on to learn how to turn user-generat content into compelling marketing assets and tools for your restaurant.