Customer Data Platform: what is it and how does it work?
Having a deep knowledge of your users and customers, being able to analyze their behavior and purchasing habits. Aggregating information […]
Having a deep knowledge of your users and customers, being able to analyze their behavior and purchasing habits. Aggregating information […]
Engaging and re-engaging the user even when he is not browsing the store: also in this case, a marketing automation strategy
We will remember 2020 as the year of the e-commerce boom in Italy : a total turnover of about 58.6 billion euros (NetComm) with
Attract new potential customers, provide them with content and information of interest, interact and establish a relationship. If in summer
Whether you’re traveling or under an umbrella, there’s always time to check your inbox or share a message on your
The beauty and cosmetics sector has undergone many changes during the health emergency due to COVID-19, changes in habits that
The best, most effective campaigns come from a better understanding of your audience: in many of our blog posts. We
Personalization of the on-site browsing experience but not only: in the most delicate phase of lead nurturing , the one whose main objective
How has the pharmaceutical industry changed with the advent of What are the trends emerging in the over-the-counter, prescription and
Nutraceuticals and the pharmaceutical market: a growing sector of food supplements During the pandemic, unlike the pharmaceutical sector, the food supplement
The pandemic has given a strong boost to e-commerce , especially in the pharmaceutical sector. According to the Digital Health & Pharma
An important reason for the growing importance of email marketing. Is its independence from social media channels and the associated