Proving that your content and offers were designed for them will make the different profiles that make up your subscriber list feel special, strengthening the bond with your brand , which results in bette whatsapp data r ratios for your campaign.
Know your target better
Over time, analyzing the results obtained from segmenting your campaigns will allow you to better understand the behavior of your target audience and continue to improve and adapt your content and your offer.
Optimize your Resources
Over time, the experience of segmentation will also result in savings in time and resources spent on developing your Email Marketing campaigns .
Competitive Advantage
Segmenting your campaigns gives you a competitive advantage over other companies in the sector that target the same market and do not do so.
A Campaign for Each Segment
Segmentation in Email Marketing can be implemented in different ways and can even be combined with each other. Here we present the 3 main criteria that you can use to segment your campaign.
Segment by Demographic Profile
Demographic segmentation is one of the most basic ways to segment your list, but it is sti database d ll effective. Age , sex, marital status, place of residence, income , etc. are data from which you can adapt your campaigns strengthen your authority and reputation and improve your ratios.
Don’t waste them! This information can be obtained through different means, such . A as subscription forms for your campaign or physical location, events in which your brand has participated o . A r even in other instances of interaction with your target .
#DopplerTips: In Doppler you can easily create segm . A ents based on various criteria such as sex, age, country and many more. Don’t miss out on this fabulous tool. Do you have questions about how to do it? Read the following post from our Help Center .