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“A brand is not created on Amazon” I think was the phrase. And it is true. The question to ask is this. Who buys on Amazon? People who are looking to fill a need in the most economical and simple way possible. Sometimes it can be a specific brand but it is not typically an “Amazon brand”. These have been created outside of Amazon and have followed a more traditional path.

Our limitations as a brand on Amazon

That’s why price is so important on Amazon. With price comes sales, and with it comes a good conversion rate, and that gives you visibility that allows you to start the virtuous circle from scratch again.

To create a brand that can match vietnam whatsapp number data our competitors, who already have a turnover of more than 10 million euros with their products, we need this:

1. Expand the catalog and multiply the number of products by 10-20 right now.
2. Have a physical presence in stores.
3. Sponsor major industry events.

There are probably a few more points, but those three are already a challenge

• We will not be able to expand our paying at the table: the complete guide for restaurateurs catalogue so quickly because it requires an investment that we do not have today. It will take us 5-10 years to be on par with their catalogue.
• We don’t have B2B contacts. It’s something we have to create from scratch. We’re working on it.
• There is no budget for sponsorships or let’s say that funds are very limited.

Instead of thinking about our limitations, we need to think more about our possibilities. That is why we need to be more creative and agile than established companies.

Our possibilities outside of Amazon

• Launching “star products” every year job data that may not even (or sell poorly). In 2025, for example, we will launch a product that no one has and that will cover an obvious need.
• Collaborate with “spies” and/or micro-influencers who help us receive more direct feedback about the market and how our audience perceives our products.
• Micro-sponsoring unknown events and/or influencers who have the potential to be big one day but aren’t yet.

As an added bonus, we need to . What kind of new products complement the existing ones to give our customers more reasons to buy more frequently? And above all, we need to find an answer to this question: How do we get people to buy more in our own store than on Amazon?

2025 will be interesting. Let’s see how we do.

It’s funny that the inspiration for this post comes from a Youtube ad I just saw. I haven’t watched it all the way through. So I don’t know what the good man was trying to sell, but his speech was true. There are things you can’t buy with money. There are things you have to earn.

“I’m proud of you” were my wife’s words on the car journey from

Eindhoven to Dunkirk where we are going to spend a few days on holiday with the family. She doesn’t say these words very often and in fact possibly the last time she said them, I probably didn’t have any grey hairs in my beard yet. I was uk whatsapp number data driving the car and my body was still full of the happiness hormones that you get from finishing a marathon. I had done it, once again. This time in 44 and in an acceptable time of 3:00:01.

It took another 24 hours with less

Leg pain than usual for this kind of reflection bringing back the liveinternet extension to chrome to occur. “What if I had run a little faster in the final stretch to speed up by 2 seconds…” In fact, I had lost three minutes in the last three kilometres. I was close to going under 2:57:00 with the pace I had up to kilometre 39.

From the start of the race I was running at a maximum pace between 4:05-4:09 min/km but without being overwhelmed. I ran the half marathon 30 seconds slower than I had done in a previous race to prepare for this main race in Eindhoven. I was fresh.

It was also a race where I did an experiment

Thanks to intermittent fasting, my body was job data used to running on fat as an energy source. Since this moment is inevitable in a marathon, I told myself that it is possible not to run into the wall if your body is optimized to run on fat. It seems that up to kilometer 39 this seemed possible. Then came the man with the hammer, as they call him in Germany, and he hit me very hard. The oldest saw me in the final stretch of the last 100 meters towards the finish line and started crying because he had probably never seen me look so bad before. You can’t buy money either to have your two children, aged 8 and 11, hold you in their arms after you have reached the finish line and into the parking lot.

We have been trying to set up a real e-commerce business for 10 years now. I say “trying” because I still have the feeling that we are still very far from the goal. I also remember that just two years ago we were talking about a giant warehouse full of products. Now, or rather in 2025, this already seems to be a very close reality.

Perhaps the first six years of this journey

Were going down the wrong path. This is the first time we finally have “momentum”. We are on the right path. A “boring” path that requires repeating the things that work and not letting yourself be distracted by everything that might shine and take you away from your goal (something I am very good at).

After completing the marathon in uae whatsapp number data Eindhoven, we are spending a week on holiday with the family. During this time off work, I usually continue with my usual rhythm.

That is, I get up at 5:30 to do my usual routine

Which starts by watching some YouTube videos. When job data you consume similar content like I do for months on a specific topic, you start to see patterns. There are certain things that repeat themselves over and over again. That is where you find truths. Possibly not absolute, but they give you very good clues about what you have to do or not to do to achieve a specific goal.

At the e-commerce level, these lines are a reminder of what lies ahead.

Patience with perseverance

Nothing good comes easy. I actually like difficult 9 ways to promote your restaurant reviews things. I get bored easily but this is not easy. I have been working for 10 years and I have worked for maybe six of them consistently but in the wrong direction. I didn’t see it at the time because I had that image in front of me of that person who digs a very long tunnel and gives up a few centimetres before finding the treasure. I wasn’t going to be that person. There was no treasure at the end of the tunnel but rather an abyss that luckily I didn’t reach but I was close.

Today things look different. We have something in our hands that works and grows year after year. It’s boring because it could always go faster, but things have their own pace. It’s compound interest that makes a giant snowball in a matter of years (not months).

30% more. That is what is typically billed in October. The increase is already anticipated, although it obviously cannot be compared with what is yet to come.

In October, homework should be done. That is the ideal case. The reality is that life always has other plans and it never goes as we had imagined months ago.

In our case:

1. The top seller that now has excess stock sells much less. In addition, the units that are sold now are cheaper and have an additional cost of Amazon Ads.
2. Important own-brand products have run out of stock and have finally arrived yesterday so that we can replenish them.
3. We have made changes at the staff level, so we have fewer hands and hours to do the work, which at this time does not increase but rather the opposite.

There is no time for excuses, now is turkey whatsapp number data the time to get sales going. This is what we have been working towards all year.

Why October is so critical

October is important for several reasons.

1. Important month for sales : Although Keep an eye on online reviews it is not the strongest month, it is one of the strongest. Not taking October into account to boost sales would be a serious mistake. Every day of sales counts.
2. FBA inventory activation : Products must already be in Amazon’s warehouses in October. Shipments you make from now on may take 2-3 weeks to be activated. If you run out of stock at the end of November, you will no longer be able to replenish in time. It’s not just a matter of being on time, but also of sending the right units.
3. Generation of first sales data : In October, small adjustments can still be made through shipments. What is already generating volume but we had not given importance to until now can be taken into account with new shipments to Amazon warehouses.

What we do in October

In October we do essentially one thing: We send job data everything we can to Amazon warehouses. This is when we can ship 200-300 boxes a week, equivalent to up to 5,000 units of product.

We achieve this thanks to the extra hours that the team puts in these days. It would not be possible any other way. These are paid hours, but even so, the value that the company receives thanks to this extra effort is much higher than the cost generated. Everyone who is there is aware of the importance of the moment, so every minute of work is invested with the necessary enthusiasm.

It is also a time of anticipation and excitement. We don’t yet know if our estimated figures will be met. It will be fun, no doubt.

I remember that when I started this blog I was barely 30 years old. When I started writing advice for people who read it, I had that feeling of being a fraud. What could I recommend to someone with much more life experience? Today, things have changed. For several reasons.

The first and most important

Reason is that at 44 I have become a person with more life experience. Even though I don’t know everything, I can write with more judgment, credibility and, above all, confidence. But there is another reason that is almost equally important. I am not writing this for anyone but myself. It is a reflection of my personal evolution. Who was I ten years ago? That is the question I will be able to answer when time has passed. It is impossible to put yourself in the shoes of the person you were at 20, 30, 40, etc. when time has moved on. These lines will allow me to take a trip back in time that puts me in the head of that person at that moment. It is something magical.

The beliefs I am going to share below thailand whatsapp number data have not changed much over the decades. They have rather become stronger and have gone from being an intuition to a conviction.

It’s my responsibility

It’s one of the things I want my children to what are the trends for catering in 2024? learn as soon as possible. Everything that happens is my responsibility. For better or worse. If a person on my team makes a serious mistake, it’s my fault. There’s always something I could have done better in the past to smooth out or even avoid the situation.

Having the conviction that everything that job data happens is your own responsibility allows you to take your life into your own hands. I decide about my destiny and no third party does. Thinking that parents, workers, politicians, etc. are the fault of “x” creates a victim situation and with it a prison from which it is difficult to escape. No one controls me or influences me in an unchangeable way. It is in my hands to take action and change the course of things.

Success has a price

Enjoyment is important, but it is not everything. Finding your passion and turning it into money is something that only very few people will be able to do. It is true that you need a goal that is big enough to be part of your personality and to allow you to move forward every day.

It doesn’t matter what you do or decide. You will have bad days and worse days. This is where the difference is made between those who get work done anyway and those who take it as an excuse. There will also be times when you will have to make difficult decisions that you don’t feel like doing: being away from home without your family, not participating in meetings with friends, saving up and not going on vacation, etc.

I realize that “success” has a different definition for everyone. But it doesn’t matter what your interpretation is behind it. If your goal is to make your family happy, your price will apply to another area of ​​your life. It’s an illusion to think you can have it all.

I have a new obsession. My head is constantly spinning around one thing. How to run my next marathon faster. Definitely a first-world problem, which shows that I am having a good time in my professional and personal life.

Since I am an entrepreneur, I am also thinking about how to combine my two worlds of running and entrepreneurship. I have some ideas but I am still not sure if it is a good idea or not. In recent years I have improved a lot in focusing on things and it could be that this could put me off. But what can I say? I really want to…

Invest in marketing

The funny thing is this too. Normally preparing for a marathon is crazy. The moment has been a challenge. And the last two weeks before running the marathon in Eindhoven I was already looking forward to not having to get up at 5am. Instead of running more Freeletics I could finally get back to my “relaxed” routine of getting out of bed at 5.30am and rolling out the mat for training.

We have the product and it is good. The reviews taiwan whatsapp number data on Amazon prove it. But having a good product is not enough. We sell because Amazon is the platform that brings customers. Our dependence is still too great but that is what we have at the moment.

Investing in talent

We have a Shopify store and we need to start how to avoid food waste in catering? getting more relevant traffic. To do this we are going to start investing, although it won’t be a huge amount. 30 euros a day is something we can do. We might even distribute that among different European countries where there is little competition.

The key to all of the above is people. Today we cannot hire a senior who, with all his experience, can solve all our problems. We have to continue doing what we have done from the beginning: betting on students and offering a contract to the best of them.

Investing in structure

In the end, we also need the infrastructure job data to support growth. A warehouse, for example. We are already reaching the limits of what we can store and receive at the moment. In theory, it is an urgent issue, but I am not sure if we have the financial capacity to tackle it with force next year. In the worst case, we have to hold out for another year with the warehouse we have at the moment.

We have work to do and it won’t be easy. But that’s why it will be fun to experience it. Let’s go for it.

By popular demand I am writing this post about… No way, just kidding! But I wanted to write it because I have been reading this phrase a lot lately in many LinkedIn posts. I suspect it is mainly a justification for posting something that might cause a certain fear in the person when posting it. I have already gone through the shame phase years ago and this is also an exercise for myself so I have stopped looking for this type of justification.

Comparison with previous years

A drop in traffic from one month to the next can have several reasons. It could be a drop in demand in general, a seasonal fluctuation, or a loss of positions for keywords with a lot of traffic.

So, to begin with, it is important to understand that certain falls are inevitable, and some do not even have to be bad (or good either). In the end, it is a figure and its relevance remains to be discovered.

It is also interesting to analyze how the sweden whatsapp number data competition is affected. If you lose and they win, there is no need to look for excuses, but rather to find the root of the problem.

Analysis at traffic type level

Now that we have identified the a beginner’s guide to restaurant accounting trend and let’s say that it is not a seasonal issue, we want to understand where this rise or fall in SEO visits comes from. Now it’s time to dig a little deeper.

1. Junk or transactional traffic : there are better searches than others. “Buy yellow balloons for birthday parties” is one of those keywords that is of interest if you have a decoration store and offer that type of product. I will give you an example for a more complicated case. “Nude” is one of the keywords that generates a lot of traffic on one of the five websites that I supervise on a project for a client.

If you speak some English you know

That the translation is “naked”. If you do job data not offer erotic content. You are probably not too interested in it, so it could be classified as junk traffic. But if you offer makeup products, you might be because there is a well-known brand called “NudeCosmetics”. My theory is that in this case, 99% of the people. Who enter that keyword are not looking for the product. If you fall into positions with “nude” and you are in the same situation, you should not worry too much.

This post is one of those exercises where I want to be clearer about what we need to achieve a very big goal. The other day I did a similar mental exercise but on the level of running marathons.

I had been able to find all the times I ran in the last marathons from 10 years ago and beyond. I thought they were already lost forever so I was happy to be able to rescue them again.

What I didn’t remember. Nine out of eleven times I had run a time of three hours. Three minutes up and down, give or take. The funny thing is this. I have always trained with the same plan from a book I bought after running my first marathon. It was a plan to go under three hours.

I say curious because this question crossed my mind:

“Why have I never been able to go significantly below three hours?” And although the answer is now obvious, I had not realized it until that thought. Unconsciously I thought that by putting in the same effort I would be able to improve the result. A grave mistake, of course.

Well, you know what? I’m making the spain whatsapp number data same mistake at the business level. For starters, I’m not being ambitious enough. We need to raise our goals a lot, but of course, we mustn’t forget this too: we need to increase our efforts.

Invest in product (more and better)

This point is the easiest because it is also create new resources to increase your restaurant’s revenue the one we enjoy the most. And what makes you have a good time is easier to carry out (obviously). It also has a danger and it is this. Getting lost in things that are not essential. In the end this variable depends on another one that is above it: money. You have to invest it in the best possible way in the most profitable products. In the end job data it is as always. It is much more fun to launch new products compared to growing existing ones. The great risk that I see at this point is the following: diluting efforts. If you only increase the variable number of products you are not going to significantly increase income. In the end these will simply be diluted among more products without seeing a significant increase in turnover.

Invest more time

Another scarce factor is this. With more products you need more time to be able to dedicate the necessary time to each one. This means that you either put in extra hours or hire more people. Each of the two options means higher costs that in the worst case eat up the additional profit and in the end you are back to square one. More products and more time therefore is not a guarantee of success in growing our e-commerce business.

It’s getting cold in the mornings. Winter is coming. The same applies to Amazon. More competition demands that we move to the next level by increasing the distance to the thousands of new sellers that start on this platform every day.

You can never be satisfied with what you have achieved. Year after year we have to become a better company.

Demand more from ourselves as professionals

And this is not about working more hours. Occasionally, like now at Christmas when there is more work, it may make sense, but it has to be sustainable over time. Putting in more hours to be able to say that you work 12-14 hours a day makes little sense if these are not productive. It makes much more sense to work 8 hours but to work “full time”.

What we have not done well in the south africa whatsapp number data past is to settle for a result that is not entirely optimal. This applies to everything. To texts or photos in listings, to sales of a product, to the behavior of people, etc. If we want to reach the level of the best sellers on Amazon, this behavior will not be acceptable. We have to raise the bar and simply not allow ourselves a work result below our possibilities and needs. Done does not mean ready or good.

Do less to make more

Again, this has nothing to do with customer retention: how to increase the number of your regular customers? working hours. Yes, it is true that I was the first to say “more is more” and it can be applied to certain things. It does not always make sense to do more things. In the context of Amazon, being focused on fewer brands is better. We continue with the plan to reduce the number of companies and be very focused on the best products. This does not mean that we cannot launch new things but there must be synergies with what already exists. 80% of the focus has to be on the products that generate 80% of the profit. It is easy to get distracted by the new, which as we well know has a very powerful attraction for entrepreneurs.

Processes (for everyone)

Growth depends on people. All people. It will job data always be the case that there are some people who stand out, but basing everyone’s success on a few is dangerous. And even more so when those people decide to seek their luck elsewhere. Processes democratize knowledge and ensure replication when there are absences, vacations, sick days, etc. They also reduce the number of errors for those who already know how to do it. The danger is in not establishing them because for a long time it can give the false impression that it is not necessary. The lack shows up in emergency situations, but by then it will be too late.

AGP emerged as an idea to propose an  . The feedback received to date has been very good. This is not surprising given that the value proposition is excellent: we share the risk, we win when you win.

In order not to get caught out,  with all the partners we have signed. We are fully booked . At the moment we are not looking for new partners for AGP because we are happy with what we have. It is also true that we would not be able to handle more. In total we have signed with three companies and a fourth is about to be signed.

We were able to start collaborating with the first one in August

We shipped products with the second one last week and we will do the same with the third one between Friday and Tuesday. In terms of turnover, we are about to exceed 30k with a contribution margin on the way to 4k. We obviously don’t want to stop there, especially considering that the busiest season for the vast majority of our products is now starting.

We can be happy. In some cases, the singapore whatsapp number data process has taken more than two months, which was what we had stipulated at the time. Despite this, it is good to have followed the planned steps. We have gone slowly but surely.

Let’s see how the collaborations go looking six months ahead.

Technology that will make us fly

This Friday I have to make the what future for catering and hospitality? Interview with karen serfaty final decision. There are two options and I have to choose one of the two. Today, Thursday, I have to block some time to think about it one more time. Implementing plenty or JTL will give us wings. Not at the beginning because it will be a lot of hassle, but throughout 2025. It will be then that we will have new processes and automations in place that will allow us to sell more, in more places without having to invest a significant amount of time. decemba also needs to establish itself in our processes. It will be the third year of development. We have never done it with the strength it requires. We are going at our own pace.

Weekly goals

Above all, this latest consulting project job data has made me realize how little goal-oriented we are. It has to do with demanding ourselves. We have set monthly goals, but achieving them almost seems optional. Sometimes we reach them and sometimes we don’t. This type of behavior will not be acceptable by 2025. If a goal is set, it is for a reason. We will have new processes in place that will allow us to be closer to or even above the ones we set for ourselves.

As I always say, “we have work to do.” But that’s where the fun lies.

Last week was Prime Days. It was before the big Christmas sales days and honestly we didn’t take it too seriously. We did the essential things that need to be done during these dates, which in the end is about choosing products and discounts, but we didn’t have high expectations.

Mistakes made on the last Prime Day

Looking back, I wonder saudi arabia whatsapp number data why. Why wouldn’t Prime Day produce good results? When had it disappointed us before to think this way?

• Not reviewing products in detail : We have surely lost sales opportunities by not reviewing products in detail as we have done in recent times. We have changed our routine for this important sales day without any reason for it.

Not reacting immediately :

There was a possibility to add more products understanding the types of sites. Full list while Prime Day was going on and we decided to do so. We chose two or three products but then simply forgot to execute. Once again this shows that we have not taken it seriously.

• Not planning price increases and decreases : In order for Amazon to display a discount, there must be sales with a higher price for 30 days. If you don’t plan ahead, you won’t be able to achieve the desired discounts on Prime Day.

What we have learned (even though we already knew it)

The journey towards a turnover of 10 job data million requires respecting the process. Every step is important and Prime Day is certainly an important milestone. Taking great care of yourself on the day of the marathon doesn’t mean you’ll be able to run a good race. That’s why it’s not just about how much you’re going to make at Christmas that matters. Although in our case it’s very important, the rest of the year we make 50-60%.

It’s a perception issue

You have to respect every day in the sense that you have to rise to the occasion regardless of whether it’s Christmas or not. Not taking Prime Day seriously is not acceptable if you think about it. You have to act every day as if it’s Christmas. If you have that attitude, the year will be good.

We had a “weak” moment, but it wasn’t a drama either. Sometimes these small missteps can make the difference between reaching a goal or not. In my case, I ran the marathon this past Sunday. My goal was to go under three hours and my official result was 3:00:01. Reaching or not reaching a goal is sometimes a matter of millimeters or seconds, as in my case. In the 42km, I ran one or two steps slower than necessary, but that was enough. The same thing can happen at Amazon.

Stay tuned.