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It feels like the year has gone by incredibly fast. The “Ber months” have arrived in the blink of an eye, which means Black Friday is approaching very soon. The holidays are a favorite time of year for many people: Black Friday, Cyber ​​Monday, Thanksgiving, and Christmas often make everyone want to go shopping. Therefore, it’s the perfect time to capitalize on people’s rush and increase sales with Black Friday pop-ups.

Even though the holidays seem like a lot your online improve store of fun, you need to prepare your online store. A marketing strategy is essential because it helps you create a plan and follow it to get the best results. 

At the same time, an important part of your online marketing strategy is to include some fun pop-ups to boost your holiday sales. However, you may not know how to make it work, so having a list of some options can be helpful. Read on to find out everything you need to know!

1. Black Friday your online store Spin the Wheel Pop-up

The name itself sounds interesting and that is why it attracts the attention of many visitors. One of the best things you could implement to your online improve store your holiday sales is: spin the wheel or the prize wheel will appear. 

Some of the gamified popups include coupons, incentives, vouchers and different offers to give away to your visitors. All you have to do is find interesting alternatives for your customers. 

When creating a Black Friday pop-up, you need to remember to write a catchy title. Otherwise, your visitors might ignore the offer or simply not pay attention to it. 

Humans are curious by nature. So when you want to make sure your visitors notice your holiday pop-ups, you need to give them a reason. A prize wheel is a great strategy, but you need to tweak it to make it your own, which includes offering good deals and making sure the pop-up itself looks attractive. 

In other words, for a prize wheel to work, you need to give your customers something to make them want to spin it. Make them curious, which could inevitably lead to them spending more time on your website, which can increase sales.  

The main purpose of a prize wheel popup is to increase customer engagement. It is an easy way to get your visitors to interact with your website – you just have to be creative and come up with things they don’t want to miss. 

There are also other types of gamified pop-ups such as slot machines, “choose a gift” pop-ups or scratch cards.

2. Discounted pop-ups for returning visitors 

Being a regular visitor to a store means that you have already purchased something there and have first-hand experience with the products.

Think about all the stores you trust and your online improve store love. You probably love it when they offer you a discount or an exclusive deal just because you are a loyal customer. If you enjoyed that experience, you could take advantage of it and use it to increase your holiday sales. 

Having loyal customers means that you earn revenue because they can keep coming back and paying for your products or services. Therefore, if you reward them, you can strengthen your bond and encourage them to continue purchasing what you offer. 

After purchasing from your store for the first time, a customer is 27% more likely to make a second purchase. If you take advantage of returning visitors, you can increase this chance: offer them exclusive discounts during Black Friday sales.  

To make this strategy work, you need to change the settings of your pop-up. It cannot be effective if all visitors can see it. Therefore, you need to laos email list make sure that it only displays when returning visitors come to your website. With Poptin, you can easily set up targeting rules in just a few clicks.

You could offer different incentives to returning visitors, such as free shipping, discounts , same-day delivery, or even early access to great deals. If you choose the latter, you could take advantage of it and encourage them to sign up for your newsletter. 

3. Pop-up teaser your online store for promotions

Sometimes holiday pop-ups don’t need to be completely obvious. Hiding them to surprise your audience is also an effective way to increase sales. This is where you can use pop-up teasers !

Therefore, another good idea is to add a specific button in the corner of your website. Once the person clicks on it, a Black Friday surprise pop-up can appear that offers them a huge discount or a deal that they can’t miss. 

The secret to making a Black Friday pop-up launcher work is to hide it in plain sight. You don’t want people to be able to see it, so make sure it grabs the attention of visitors. However, you also want to avoid making it too obvious, so you shouldn’t choose something too flashy. 

Exclusive and massive promotions are a fantastic opportunity to increase sales, but you need to know how to manage the marketing strategy appropriately. Once you incorporate the element of surprise, your visitor may be satisfied with his discovery and interested in your offer. 

Surprising visitors is the first step to make them feel interested, which is essential to keep them engaged. Therefore, a pop-up launcher is a very effective strategy to increase sales and make your massive promotion work. 

An important part of choosing effective marketing strategies is being creative. Therefore, you need to find ways to think outside the box. Poptin’s customizable templates can help you get started on your design journey. In the end, you might look back on all your ideas and see how much it all helped you increase your sales. 

4. Dark Theme Pop Up

One of the essential aspects of creating your marketing strategy is the psychology of color. However, it is often overlooked, so you should try to learn your online improve store as much as you can about the topic – it could help you increase sales during the holidays. 

You may quickly notice that most of the pop-ups are dark in color if you look online. Navy blue, black, dark red, and green are the most popular choices. Therefore, you may wonder why many brands choose those specific palettes. 

Color psychology is essential to engage your visitors, especially if they are visiting your site for the first time. When your pop-up has an essential communication tool in case of crisis dark colors like black, it evokes elegance and sophistication.  

When you choose, for example, dark red, you not only make them feel excited, but you also evoke a sense of urgency. Therefore, your color decisions are vital, especially if you want your popups to make your visitors feel a certain way. 

While you may like certain colors, some may not be as effective for your Christmas pop-ups. A bright yellow might catch your visitors’ attention, but their eyes may quickly tire, causing them to close the pop-up without reading anything. 

Therefore, avoiding bright colors in general seems like a better idea. Dark tones attract your customers’ attention without tiring them, so they may spend more time examining your offer, which is crucial to increasing sales. 

6. Black Friday your online store Animated Pop-ups

The last strategy on this list is also very effective your online improve store if you know how to use it well. Animated pop-ups are one of the most popular ideas you can implement during the holidays. They are fun, engaging, and can quickly capture the attention of your job data visitors, even if they have never visited your store before. 

An essential aspect of Black Friday pop-ups is to make them visually appealing. Otherwise, they might not work because your visitors are simply not interested. Therefore, having animated pop-ups is a great idea because you can add several fun visual elements. 

Animated popups often include falling leaves, moving objects, and so on. Try to choose elements that fit the season (Black Friday!) and make sure your popup fits the style of your website.  

There is one thing you should keep in mind when adding animations to your popups: you don’t want to overwhelm your visitors. So, while it might seem like a fun idea to add falling snow, moving objects, and lots of animated elements at once, you should try to balance it all out.