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What is CTA
A call to action on a website can change a lot. For example, it can increase sales or kill conversions. Let’s look at examples of how to create a convincing CTA for an online store.
CTA — Call to Action, or call to action, is a web page element that encourages a visitor to perform a specific action. For example, buy a product, subscribe to a newsletter, or share content on social networks.In online stores and marketplaces, australia phone number list CTA plays a key role. It is the call to action that determines whether a visitor will move from viewing a page to purchasing a product.Types of CTA
CTAs can look completely different, which means there can be many classifications of calls to action. For example, CTAs differ in the way they are implemented on a website. Here are some common options:- Buttons in product cards. Shorten the path to purchase.
- Banners on the main page of the site or in separate sections. Often serve to arouse the user’s interest in certain products or promotions.
- Pop-up windows, or pop-up windows. Usually appear after a certain time spent on the site or when trying to leave the page. In the first case, they are designed to increase conversion, in the second – to retain the user or get his contacts.
- Forms, questionnaires or surveys. They are placed in different parts of the site, their main task is to motivate the user to leave their contacts.
Another classification of CTAs is based on the degree of their impact on the user. Here, all calls to action can be divided into two large groups:
- Hard CTA. Anything that is aimed at making a chris magown senior territory sales manager purchase: “Buy now,” “Place an order,” “Pay.” Often used at the bottom of the sales funnel, such as on a product card or before making a purchase.
- Soft CTAs. They motivate the user to further interact with the site or brand, expanding the top of the sales funnel.
Soft calls to action can also be divided into several groups depending on their goals:- Learn more — keeps the user on the brand’s website, helps increase their awareness of the product. In ecommerce¹, calls to get to know the brand or a certain product category, learn about products participating in a promotion, etc. are usually used.
- Leave contacts — helps to get a lead to “warm it up” and move it to the lower stages of the sales funnel. In online trading, the “discount for subscribing to a newsletter” scheme is often used.
- Spread the word — motivates users to share content with other people to expand the brand’s reach among potential customers. More often used in native promotion formats. For example, if a brand adds a “share” button to an expert article about cosmetic ingredients or to a blogger’s stream.
Despite the variety of CTA types, most of them operate loan data according to similar rules. In this article, we will use examples to understand what a successful call to action on an e-commerce brand website should be like.What are the benefits of applying for Green Shield or Blue Shield?
Green Shield is exclusive to “corporate official accounts” and can only be actively invited by LINE and cannot be applied for on your own. According to LINE’s official statement, if an account actively manages friends and has good interactions, it will have the opportunity to be invited.
Blue Shield｜Certified Official Account
Blue Shield is a “certified official account” that requires merchants and stores to actively submit document applications and must have Premium ID qualifications during review .
Premium ID is a “exclusive ID” and you can refer to the official account to apply for instructions . The official account must at least reach the. Therefore, Blue Shield level before it can be actively searched by users.
Premium ID/Exclusive ID fee: (apply on one platform)
- PC version/Android users: 720 yuan (tax excluded)/year
- Purchase via iOS device for NT$1,038 (excluding tax) per year
What are the benefits｜General official account
All newly applied official accounts are marked with grey shields , which means they are unreviewed and unverified accounts. Such accounts cannot be searched by general users.
If you successfully apply for a LINE Blue Shield certified account, you will have the following advantages to expose your official account:
1. Users can quickly search for products by keyword or brand name
2. During the connection process, you can use the API to obtain existing friend information
3. Increase brand credibility and gain consumer trust
Therefore, Certified account application process: LINE certified official account application process
* If AccuNIX customers need to apply, please contact the salesperson who originally contacted you and someone will assist you.The latest version of LINE’s official account usa phone number list description was released on August 31, 2023. For the differences in account functions between Gray Shield. Therefore, Blue Shield, and Green Shield, please refer to the following table:
An overview of LINE official account features. simon lodge chief financial officer, global life north america (Image source: LINE Biz-Solutions) Green Shield, Blue Shield, and Gray Shield Actual Case Studies
For Taiwanese users, the most common line data Green Shield accounts are LINE’s own services (such as LINE GO, LINE Gift), various banks, and large companies that actively use LINE marketing (such as IKEA, Home Depot, KFC), etc.
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