Author: fdlkjeo

Some business owners sincerely do not understand the benefit of a marketing strategy. Often it is perceived as an unnecessary instruction , which has a rather taiwan phone number list distant relation to life.

It is safe to say that in today’s conditions, an effective marketing strategy is one of the main components of the success of any business. Those companies that were able to realize the value of marketing. How to evaluate the in time have significantly simplified their path to achieving the desired financial results.

Why does a business need a marketing strategy?

In essence, a marketing strategy is an action plan that ensures the promotion of goods or services to increase profits and business growth. Since each company is unique, the strategy must be developed taking into account all its features. There is simply no universal action plan.

By developing an effective action plan, a business owner will. How to evaluate the be able to increase sales and scale the company, as well as determine the path for its further development.

There is a strategy, but no results

A common situation: a company has a simon lodge chief financial officer, global life north america marketing strategy. How to evaluate the but in practice it hardly works or works not at all as desired. In order not to waste money, it is necessary to evaluate the effectiveness of the marketing strategy using various methods and tools.

ROI

Return on investment ratio is considered one of the most important metrics.

The formula used for the calculation is quite simple:

ROI = (Revenue – Costs) / Costs x 100%.

The result of the coefficient calculation is vietnam news latter expressed as a percentage:

• More than 100% . A result of more than 100% indicates that the business is profitable. Investments pay off and generate income.
• Equal to 100% . Not the best indicator, which indicates that the company has no profit, but the investments pay off.
• Less than 100% . The business needs optimization, as ROI less than 100% shows that the investment is not paying off at all.

ROMI

While ROI takes into account all costs, ROMI only accounts for marketing costs . The most common marketing costs include paid advertising, website maintenance, content marketing costs, etc.

By using the latest technologies, we significantly improve the quality of customer service. One of the key aspects is the active use of artificial intelligence (AI) to automate communication with patients.

The development of personalized chatbots that can provide preliminary diagnostics or remind about upcoming visits, while interacting at a level close to human communication, is becoming a fundamental building block in the strategy of promoting medical services.

  Interactive Content to Attract Attention

Interactive content is essential in medical marketing today. In an era where internet users are eager to actively engage, creating content that makes people act is an important element in attracting attention.

Quizzes, interactive roulettes – all this not only morris hoagland general manager increases audience engagement, but also helps retain customers and build trust.

This makes the integration process efficient and secure , ensuring ease of use and ease of setup for every website owner.

 Personalized Advertising Campaigns

Using data from analyzing your audience’s behavior and preferences, I create personalized advertising campaigns that are relevant to each of your potential patients.

Instead of showing the same ad to everyone, vietnam news latter I analyze what is really important for each user group and adapt advertising campaigns to these needs. This allows me to effectively optimize my advertising budget and achieve a high return on every ruble spent.

Over the years, I have identified seven key secrets to successfully promoting your medical services online that, unfortunately, many people overlook. These secrets will not only help improve your practice’s visibility online, but will also attract more patients who want to use your south africa phone number list services.

As you move towards modern promotion methods , you will find that effective online marketing can significantly transform your business.

The Importance of Online Presence for Healthcare Services: Why You Can’t Lose This Battle

In today’s world, the Internet has become the primary source of information for patients seeking solutions to their health-saving issues. People increasingly turn to search engines for advice before choosing a specialist or clinic.

Optimizing a Medical Clinic Website for Search Engines

With years of experience in promoting medical services, I constantly return to the foundation of effective online marketing: SEO website optimization . The underrated importance of posting quality content is the key to attracting targeted visitors.

Content Marketing Strategy for Attracting and Retaining Patients

Having worked with numerous clinics, chris magown senior territory sales manager I have noticed that an effective content marketing strategy is key to attracting and retaining patients online.

Effective Use of Social Media in Medical Marketing

Many clinics and doctors still underestimate the power of social media as a tool for promoting medical services. First, it is important to create profiles in key social media such as Nezhnogram, Telegram and VK, where your potential patients spend most of their time.

Using Reviews and Online Reputation to Increase Patient Trust

In a digital world where every second patient begins their search for a doctor online, the importance of online reputation cannot be overstated.

As a marketer working with clinics, I have vietnam news latter seen many cases where well-written and honest reviews have become the deciding factor for patients when choosing a medical facility.

Companies can also create their own sticker packs : this is an effective way to scale the audience. The user who saves the sticker pack becomes a subscriber to the community in Viber.

Viber for Business is a universal tool. Its functionality is in demand in various areas – from online stores to banks and logistics companies.

Learn more about sessions in Viber for Business

Time windows , or Sessions in Viber , are designed for messaging between businesses and customers. Within session messages, you can send messages in the following formats:

• text messages;
• files;
• images.

What are the benefits of Session in Viber?

Important. During an active Session, sending other brett cochrane plant manager types of messages is available – advertising and service messages. They are paid for separately. The number of messages remaining in the Session is not affected by the advertising and service messages sent.

How to Start Sending Viber for Business 

Messaggio will help you set up a mailing list in Viber . After creating an account, you can proceed to its settings: you will need to fill out a profile and vietnam news latter confirm the offer. Then verify the sender and start creating and launching the mailing list:

• create a message template;
• personalize content;
• save the template and send it for moderation;
• create a mailing list – select a sender, template, upload contacts;
• send a newsletter.

Please note : the mailing can be sent either instantly or gradually over a certain period. You can also send the message at a time when the recipient is most likely to use the messenger and is more likely to read the message.

How to choose a messenger

The choice of a suitable solution should take into account the specifics of the company’s work, the frequency of mailings and the number of messages. Another important factor is the cost of mailings .

The cost is formed from a monthly fee for the sender name and a fee for messages. In Messaggio, customers pay only for delivered messages, there is no additional mandatory fee. The company can also expand the functionality by switching to the ” Corporate tariff “.

Both WhatsApp and Viber for Business have their advantages and features, so it is better to consult a specialist. Messaggio managers are ready to select the best tools that will provide maximum effect.

Service mailings, promotional mailings. Consultations, sending personalized offers, technical customer support, feedback, notification of order status, appointment booking, surveys.

• Extended messages. The text can be supplemented with photos and videos, a file and emoji can be sent. The message size is 4,096 characters.

WhatsApp Business API Features:

• Automation of processes. It is possible to senegal phone number list set up a chatbot, which will connect an operator if necessary. Quick Reply buttons will help to build a dialogue with the client.
• Account verification and branding. The green check abby mcgrath scheme project manager mark increases the level of customer trust. When registering an account, it is recommended to use a logo and indicate information about the company.
• High level of security. Correspondence with clients is securely protected by end-to-end encryption. Financial transactions are also safe.

  WhatsApp Business API

Connection and mailing setup are available only through intermediaries . Legal options are through independent software providers that are certified by WhatsApp or through BSP ( Business Solution Provide ) companies .

There are also illegal — or “gray” — intermediaries operating on the market. Cooperation with such companies is associated with huge risks : in addition to unstable operation ( a significant portion of messages do not reach their recipients ), WhatsApp is highly likely to block the account. The result is damage to the company’s reputation and possible litigation with Facebook* ( * An organization banned in Russia)

Stages of connection via provider

• Create an account on the provider’s platform. When registering with Messaggio, you need to confirm your email address and fill out a form. Select WhatsApp as the channel for sending and specify the sender.
• Get verified in Facebook Business Manager*. To verify, you need to register in the Facebook Business Manager* and click the ” Get verified ” button. Then, enter a valid phone number, company information and add documents. The process takes about two days.  Copy it in the personal account of the business manager.

e Why More and More Companies Prefer to Communicate in Messengers

In everyday life, messengers have replaced SMS messages, emails, and phone calls. This tool has not gone unnoticed by marketers, and now many companies are betting on communicating with clients in popular messengers. Among the key advantages :

• reducing the costs of reaching a large audience; romania phone number list
• security – popular instant messengers provide a high level of data protection;
• multiple formats of interaction;
• availability of integration with CRM and the company website;
• fast communication – people use instant messengers most often;
• the possibility of automating interactions.

Another advantage is that the user can read the message in the messenger at any time . Unlike phone calls, which often cause irritation, people are more loyal to such messages.

What tasks does communication in messengers solve?

• Customer support.
• Lead qualification.
• Sending notifications and invitations.
• Sales and presentation of new products and services.
• Audience engagement.
• Identifying the needs of the company’s audience.
• Increase customer loyalty through personal contact.

Choosing a Messenger for Communication with Clients

New messengers appear regularly, but for katherine kertzman president & ceo, cdme communication with clients it is better to use reliable and time-tested solutions . For advertising and service mailings and setting up a chat bot, WhatsApp or Viber are most often chosen.

ThWhatsApp Business

WhatsApp Business is a free mobile application for businesses with a small audience. The application is available for download in Google Play Market or Apple App Store.

WhatsApp Business Features

• Support for mailings, but with a limitation on the number of subscribers – no more than 256.
• Available tools include group chats, text autoresponder, product and service catalog, shopping cart, and quick replies.
• Sending newsletters to users who vietnam news latter have you added as contacts.
• You can log in from one device.
• Important note. A WhatsApp Business is only available from a smartphone or tablet.

WhatsApp Business API

With WhatsApp Business API ( WABA ) , businesses have access to a wider range of functionality for interacting with their audience. The number of connected subscribers is not limited, and you can work from multiple devices.

What is Cascading Mailings?

Cascade mailings are a method in which a qatar phone numbers list company sends identical messages to a client through different communication channels. The messages themselves are sent sequentially. Cascading mailings one after another, until the user reads the message or performs a target action, such as making a purchase.

Example: a store sends the first message with  a reminder about a discount in WhatsApp. Then, if the user fails to receive the message, he receives the same message. Cascading mailings or a shortened version of it, only in SMS – and so on down the chain .

Why do you need a cascading mailing? 

Cascading mailing has a number of advantages, which is why it is often used in business. For example, it helps:

1. Increase business coverage. First of all, cascading mailings are aimed at increasing conversion and sales. Even if your client does not read the message in Viber, he will be able to receive the same information in WhatsApp. Thus, the probability of purchasing a particular product increases significantly.
2. Save your budget. Since the mailing starts with the most budget channels, there is a high probability of paying for the delivery of messages only to them, thereby reducing costs.

But even if you have reached a more expensive arnold hoog field service engineer communication channel, you can still save money with the help of mailing . The thing is that thanks to the previous channels, you have only a part of the users who have not read the messages – let’s say, 25%. This means that you will pay for SMS mailing not for 100% of users, but only for 25%.

When to Launch a Cascade Email Campaign

Cascade mailings can be used for a variety of purposes – notification of promotions, service information, feedback collection, etc. Let’s give examples of chains depending on the mailing goals and business features.

Online store

From the customer’s point of view, one of the most important things in online stores is quality service . Therefore, here, cascading mailing can be used vietnam news latter as a notification about delivery or order status.

A blog builds an audience and gains trust, works for the company’s reputation and increases recognition, but this happens gradually. Aggressive promotion methods in content marketing are unacceptable: they will push the audience away. The mechanism of advertising and PR, on the contrary, is completely different.

Advertising

• Fast results.
• It is aimed primarily at clients who are already interested in the service or product.
• It has a short-term effect – while the ads are being shown.

PR

• Messages are not always useful to readers.
• There is no task to “sell”, the main thing is to remind clients about the company and create the right image.
• Focus on audience reach rather than quality engagement.

Content marketing is publications that are really interesting to read and that you want to share. At the same time, an advertising block can be in each article: if the reader received benefit or simply enjoyed reading, correctly presented information about your services or products will definitely not be perceived as annoying advertising.

Poor quality content

Sometimes you don’t have to look far to find the reason why content marketing doesn’t work: just read the publications. Inaccurate information, too many unnecessary words, topics that are not interesting to the audience are the main reasons why readers don’t subscribe to a blog. You need to clearly understand the problems and “pains” of the audience : only in this case will the content be in demand.

Repetition is another problem that often occurs in corporate blogs. This becomes especially noticeable when the reader is interested in a certain topic and has already studied some sources. If the articles on your blog are similar to dozens of already published ones, the likelihood of subscription is minimal. Good content is unique content.

Irregularity of publications

A blog where new articles appear sporadically ankur batra does not arouse the interest of the audience. Ideally, if readers are eagerly awaiting a new publication, and you meet their expectations – you promptly talk about the most pressing issues and raise exciting topics.

The possibility of “repackaging” content should not be ignored . A previously published article with already outdated information can be split vietnam news latter into several, updating the information and describing, for example, a case from your practice.

Focus solely on the benefits

The downside of excessive “advertising” is the lack of calls to action . Let’s say your potential client is interested in the topic and reads an article that ends in nothing. Content Marketing ( or rather, ends with a conclusion from what was written ). How should he proceed? Go to the company’s website, see if there is a suitable service there and look for contacts? You can hardly hope for this; most likely, he will simply close the page.

It is important to remember that a blog article is an element of a funnel. Content Marketing  and it should ultimately lead the client to a purchase. An invitation to the website, an application form, a call to take advantage of a discount encourage readers to act.

No goal – no result

Many corporate blogs appeared for one reason only: portugal phone number list all companies do it, so we should too . This approach usually lasts for a few months at most, and attempts to blog cease.

As with any other promotion method, content marketing requires clearly defined goals : to make your brand an opinion leader in the industry, to increase conversion at different stages of the sales funnel, to ensure high-quality lead generation. At the same time, you should set measurable goals: not just “attract subscribers,” but 4,000 new readers every month, not “increase views,” but 100,000 views in three months, and so on.

Content “for everyone and for no one”

Everything that is published on your blog, website and social networks should first and foremost be focused on your target audience . The desire to create content that is interesting to everyone most often leads to the opposite effect: it simply does not find its reader.

For example, your specialty is legal services for marketplace sellers. What problems do sellers worry about? Contesting a fine, receiving compensation roy schumacher for lost goods, protecting the rights to unique products. But in the blog you can find advice for all occasions – from disputes with the management company to the division of property during a divorce. It is clear that such advice will not attract potential clients, even if the content is high-quality.

Before you start working on creating content, decide who your reader ( or, rather, potential client ) is, what problems and needs they have. A corporate blog helps to conduct a dialogue with the audience, but only if the topic is relevant to both parties.

Substituting content marketing with PR or advertising: why it’s not the same thing

A blog can talk about the benefits of the company, vietnam news latter but turning every article into a story about how great you are is a big mistake . The same goes for advertising: there shouldn’t be too much of it.