Author: fdlkjeo

e Why More and More Companies Prefer to Communicate in Messengers

In everyday life, messengers have replaced SMS messages, emails, and phone calls. This tool has not gone unnoticed by marketers, and now many companies are betting on communicating with clients in popular messengers. Among the key advantages :

• reducing the costs of reaching a large audience; romania phone number list
• security – popular instant messengers provide a high level of data protection;
• multiple formats of interaction;
• availability of integration with CRM and the company website;
• fast communication – people use instant messengers most often;
• the possibility of automating interactions.

Another advantage is that the user can read the message in the messenger at any time . Unlike phone calls, which often cause irritation, people are more loyal to such messages.

What tasks does communication in messengers solve?

• Customer support.
• Lead qualification.
• Sending notifications and invitations.
• Sales and presentation of new products and services.
• Audience engagement.
• Identifying the needs of the company’s audience.
• Increase customer loyalty through personal contact.

Choosing a Messenger for Communication with Clients

New messengers appear regularly, but for katherine kertzman president & ceo, cdme communication with clients it is better to use reliable and time-tested solutions . For advertising and service mailings and setting up a chat bot, WhatsApp or Viber are most often chosen.

ThWhatsApp Business

WhatsApp Business is a free mobile application for businesses with a small audience. The application is available for download in Google Play Market or Apple App Store.

WhatsApp Business Features

• Support for mailings, but with a limitation on the number of subscribers – no more than 256.
• Available tools include group chats, text autoresponder, product and service catalog, shopping cart, and quick replies.
• Sending newsletters to users who vietnam news latter have you added as contacts.
• You can log in from one device.
• Important note. A WhatsApp Business is only available from a smartphone or tablet.

WhatsApp Business API

With WhatsApp Business API ( WABA ) , businesses have access to a wider range of functionality for interacting with their audience. The number of connected subscribers is not limited, and you can work from multiple devices.

What is Cascading Mailings?

Cascade mailings are a method in which a qatar phone numbers list company sends identical messages to a client through different communication channels. The messages themselves are sent sequentially. Cascading mailings one after another, until the user reads the message or performs a target action, such as making a purchase.

Example: a store sends the first message with  a reminder about a discount in WhatsApp. Then, if the user fails to receive the message, he receives the same message. Cascading mailings or a shortened version of it, only in SMS – and so on down the chain .

Why do you need a cascading mailing? 

Cascading mailing has a number of advantages, which is why it is often used in business. For example, it helps:

1. Increase business coverage. First of all, cascading mailings are aimed at increasing conversion and sales. Even if your client does not read the message in Viber, he will be able to receive the same information in WhatsApp. Thus, the probability of purchasing a particular product increases significantly.
2. Save your budget. Since the mailing starts with the most budget channels, there is a high probability of paying for the delivery of messages only to them, thereby reducing costs.

But even if you have reached a more expensive arnold hoog field service engineer communication channel, you can still save money with the help of mailing . The thing is that thanks to the previous channels, you have only a part of the users who have not read the messages – let’s say, 25%. This means that you will pay for SMS mailing not for 100% of users, but only for 25%.

When to Launch a Cascade Email Campaign

Cascade mailings can be used for a variety of purposes – notification of promotions, service information, feedback collection, etc. Let’s give examples of chains depending on the mailing goals and business features.

Online store

From the customer’s point of view, one of the most important things in online stores is quality service . Therefore, here, cascading mailing can be used vietnam news latter as a notification about delivery or order status.

A blog builds an audience and gains trust, works for the company’s reputation and increases recognition, but this happens gradually. Aggressive promotion methods in content marketing are unacceptable: they will push the audience away. The mechanism of advertising and PR, on the contrary, is completely different.

Advertising

• Fast results.
• It is aimed primarily at clients who are already interested in the service or product.
• It has a short-term effect – while the ads are being shown.

PR

• Messages are not always useful to readers.
• There is no task to “sell”, the main thing is to remind clients about the company and create the right image.
• Focus on audience reach rather than quality engagement.

Content marketing is publications that are really interesting to read and that you want to share. At the same time, an advertising block can be in each article: if the reader received benefit or simply enjoyed reading, correctly presented information about your services or products will definitely not be perceived as annoying advertising.

Poor quality content

Sometimes you don’t have to look far to find the reason why content marketing doesn’t work: just read the publications. Inaccurate information, too many unnecessary words, topics that are not interesting to the audience are the main reasons why readers don’t subscribe to a blog. You need to clearly understand the problems and “pains” of the audience : only in this case will the content be in demand.

Repetition is another problem that often occurs in corporate blogs. This becomes especially noticeable when the reader is interested in a certain topic and has already studied some sources. If the articles on your blog are similar to dozens of already published ones, the likelihood of subscription is minimal. Good content is unique content.

Irregularity of publications

A blog where new articles appear sporadically ankur batra does not arouse the interest of the audience. Ideally, if readers are eagerly awaiting a new publication, and you meet their expectations – you promptly talk about the most pressing issues and raise exciting topics.

The possibility of “repackaging” content should not be ignored . A previously published article with already outdated information can be split vietnam news latter into several, updating the information and describing, for example, a case from your practice.

Focus solely on the benefits

The downside of excessive “advertising” is the lack of calls to action . Let’s say your potential client is interested in the topic and reads an article that ends in nothing. Content Marketing ( or rather, ends with a conclusion from what was written ). How should he proceed? Go to the company’s website, see if there is a suitable service there and look for contacts? You can hardly hope for this; most likely, he will simply close the page.

It is important to remember that a blog article is an element of a funnel. Content Marketing  and it should ultimately lead the client to a purchase. An invitation to the website, an application form, a call to take advantage of a discount encourage readers to act.

No goal – no result

Many corporate blogs appeared for one reason only: portugal phone number list all companies do it, so we should too . This approach usually lasts for a few months at most, and attempts to blog cease.

As with any other promotion method, content marketing requires clearly defined goals : to make your brand an opinion leader in the industry, to increase conversion at different stages of the sales funnel, to ensure high-quality lead generation. At the same time, you should set measurable goals: not just “attract subscribers,” but 4,000 new readers every month, not “increase views,” but 100,000 views in three months, and so on.

Content “for everyone and for no one”

Everything that is published on your blog, website and social networks should first and foremost be focused on your target audience . The desire to create content that is interesting to everyone most often leads to the opposite effect: it simply does not find its reader.

For example, your specialty is legal services for marketplace sellers. What problems do sellers worry about? Contesting a fine, receiving compensation roy schumacher for lost goods, protecting the rights to unique products. But in the blog you can find advice for all occasions – from disputes with the management company to the division of property during a divorce. It is clear that such advice will not attract potential clients, even if the content is high-quality.

Before you start working on creating content, decide who your reader ( or, rather, potential client ) is, what problems and needs they have. A corporate blog helps to conduct a dialogue with the audience, but only if the topic is relevant to both parties.

Substituting content marketing with PR or advertising: why it’s not the same thing

A blog can talk about the benefits of the company, vietnam news latter but turning every article into a story about how great you are is a big mistake . The same goes for advertising: there shouldn’t be too much of it.

Businesses actively use mailings as a marketing tool and invest heavily in this channel. But companies often do not evaluate the contribution of mailings to sales , peru phone number list especially when it comes to offline trade.

In the case of online stores, the situation is much simpler. When launching a mailing, marketers use links with UTM tags to lead users to landing pages. The user performs a target action, for example, adds a product to the cart, and Google Analytics or Yandex Metrica analytics systems track this. In this way, marketers can immediately evaluate the conversion, that is, find out what proportion of recipients performed the desired action, for example, how many people ultimately made a purchase.

With traditional retail, the task is more complicated . Imagine a situation: a store sends out a mailing about discounts on certain products. People come, make purchases, but how can you evaluate whether the mailing was effective? Perhaps visitors would have come without it. The question of the effectiveness of messages often remains open.

In practice, there are several ways to evaluate the conversion of a mailing into sales at an offline point of sale. Here are the methods that can be used.

Add promo code to message

One of the simple and clear ways to track the results of SMS mailings is to use promo codes .

Lifehack: the promo code can be personalized. This way you will know which specific users made a purchase thanks to SMS.

Match numbers

Another way is to match the phone numbers of message recipients with the phone numbers of those who made a purchase after the promotion was launched.

It is also useful to conduct A/B testing . To do this, divide customers into two groups: one receives the newsletter, the other does not. By comparing the results of both groups of buyers, you will understand how SMS affected sales.

Ask to show the message to the store administrator

Another simple method for assessing the effectiveness of SMS mailings is to invite customers to come to the store and show the received message to the administrator or cashier to receive a discount.

This is a simple and accessible method that allows you to accurately calculate how many customers paid attention to the SMS before coming to the store.

Compare sales dynamics in different retail outlets

In chain stores that have several branches with similar sales dynamics, you can compare the increase in purchases.

How does this work:

1. Identify two cities with the same sales dynamics. For example, Yekaterinburg and Novosibirsk.
2. Send SMS mailing only in one of the cities, for example, in Yekaterinburg.
3. Collect sales data in these cities after sending SMS messages.
4. Compare the sales dynamics in Yekaterinburg and Novosibirsk after the mailing. If Yekaterinburg sees a surge in sales while Novosibirsk remains stable, this shows that the mailing had a positive impact.