If you’re exploring email marketing platforms beyond Constant Contact, you’re not alone. Constant Contact offers solid features, but many businesses are looking for alternatives that better fit their specific needs, whether that’s more automation, advanced analytics, or better value. In this article, we’ll explore four Constant Contact alternatives that offer powerful features to elevate your marketing strategy in 2024.
What does constant contact provide?
Constant Contact is a digital marketing and email marketing platform used by nonprofits, small businesses, and other entrepreneurs. This company has been in the business for over 25 years. In that time, it has added many popular features. In fact, people continue to buy it to help them with their email marketing campaigns.
With Constant Contact you get:
- Email marketing with reporting tools, autoresponders and templates
- E-commerce tools with coupons, transactional iraq email list emails, online payments and store
- Website builder to create landing pages and a website
- Surveys and questionnaire polls
- Logo maker with other fun tools
Clearly, you can see that Constant Contact has many attractions, but this platform also has many flaws.
Why People Want email marketing platform to Abandon Constant Contact
Even though it is so popular, people have multiple reasons for choosing an alternative platform. According to many reviews, Constant Contact competitors are actually better in many aspects, such as:
- Pricing – Constant Contact is not cheap. You can find many other email marketing platforms that are cheaper or even free forever.
- Basic Automation – Constant Contact uses autoresponders. However, emails can only be triggered by a clicked link or sent to non-openers. Therefore, you are somewhat limited in what you can do. There is no if/then logic or workflow automation features that the competition offers.
- No Preview – If you want to check how your email looks on your mobile, you can’t do that with Constant Contact. Many users experience formatting issues, even on desktop.
- Outdated Templates – Some of the email templates available are extremely basic and have an outdated design. While the email editor is fast, there are not many design features available.
Now that you have a better understanding of Constant Contact, we have explored four alternatives to consider. Read through them and see which platform might be right for you.
Alternative 1# to Constant Contact Brevo (formerly Sendinblue)
Best for: Small to medium-sized businesses looking for affordable multi-channel marketing solutions with powerful email and SMS capabilities.
Brevo (formerly Sendinblue) has rebranded to better reflect its broader capabilities beyond email marketing. It offers a full suite of marketing tools, including email campaigns , SMS marketing, CRM capabilities, automation workflows, and transactional messaging. Brevo focuses on affordability, making it a great choice for businesses that want effective marketing solutions without breaking the bank.
Main features of Brevo:
Transactional Emails: Perfect for order confirmations, shipping notifications, and password resets.
Email and SMS Marketing: Create email and SMS campaigns directly from the platform, obtaining a unified communication channel.
Marketing Automation: Create workflows to automate follow-ups, abandoned cart reminders, or welcome emails.
CRM and Customer Segmentation: Manage customer relationships and create personalized campaigns through segmentation.
Why choose email marketing platform Brevo?
Brevo’s combination of email marketing, SMS, CRM, and automation tools makes it a versatile platform, especially for those who want to engage with customers across multiple channels. CRM integration lets you track leads and interactions, providing a complete view of your customers to personalize your messages.
PROS:
- Affordable pricing with a free plan (up to 300 emails per day).
- SMS functionality included in the same platform.
- Excellent deliverability rates ensure that emails reach inboxes.
- Pre-built templates and easy-to-use automation workflows.
Disadvantages
- Reporting features could be more effective.
- Customer support for lower-tier plans may be limited.
Who should use Brevo?
Brevo is perfect for budget-conscious how will this decision impact the business businesses that need robust email and SMS marketing tools with automation and CRM capabilities. It is especially effective for e-commerce stores and service-based businesses that need to send transactional emails or run personalized campaigns across multiple channels.
Alternative 2 to Constant Contact# MailerLite
Best for: Small businesses, freelancers, and startups looking for an easy-to-use platform with automation, landing pages, and great design options.
MailerLite has gained popularity for job data offering simple yet powerful email marketing tools at an affordable price. It focuses on usability, making it an excellent choice for beginners, while still offering advanced features such as automation, popups, landing pages, and segmentation. MailerLite stands out for its clean interface design and excellent value for money, satisfying businesses looking for a simple yet effective marketing solution.