Learn more about how privacy

Since more opens are recorded, your actual click-through rate to open will be higher. We think benchmarks are still useful because these changes affect everyone. Learn more about how privacy changes can affect your campaign metrics. The email open rate chart by industry shows the industries with the highest and lowest open rates. Source: The industry with the highest open rates is religion, with its open rate. Hobbies are next, followed by travel and non-profits. The open rate in the religion industry is much higher than other industries! The reason is easy to explain: people are passionate about religion, and these messages can also contain useful information on topics like sermon times and events.

Hobbies and nonprofits are also topics people

The worst performing industry this year is travel and transportation, with an open rate of . Publishing and eCommerce follow closely behind. Check out the full data set below to telegram number list see all of our open rate benchmarks by industry. Industry Open Rate Benchmarks Health & Fitness Writers Consulting Non-Profits E-Commerce Education Marketing & Advertising Artists Agency Beauty & Personal Care Entertainment & Events Online Courses Bloggers Software & Web Apps Business & Finance Retail Travel & Transportation Medical, Dental & Healthcare Creative Services/Agencies Music & Musicians Sports Real Estate Agriculture & Food Services Photo & Video Publishing Manufacturing Media Religion Home & Gardening Coaching Computers & Electronics Architecture & Construction Architecture Restaurants Hobbies Higher Education Gaming Galleries & Museums Legal Recruiting & Staffing Politics Government Telecommunications Insurance Public Relations Other Email Open Rates by Region This year, we’ve also broken down email open rates by region so you can compare the effectiveness of your email marketing strategy against others in your geographic region.

Campaigns sent to Australia had the highest open rates

While campaigns sent to Latin America had the lowest open rates. We include Poland in a separate category because we have a large number of Polish clients. See the full breakdown kuwait data below. Chart showing open rates by region Source: Email Marketing Click-through Rate Benchmark Email click-through rate, also known as click-through rate, shows the percentage of email recipients who clicked on a link in the message. Average email click-through rate across all email campaigns. Click-through rates for different industries range from to.

Given how privacy changes affect open and click-through rates

Click-through rate is by far the most accurate metric for email engagement because it doesn’t rely on open rate tracking. However, email click-through rates can be significantly impacted by link clicks. If you don’t include many links in your emails, your click-through rate will be low, but that doesn’t mean egypt data people won’t read your content. The email click-through rate chart by industry shows the industry sources with the highest and lowest click-through rates: The industry with the highest email click-through rate is hobbies. The percentage of recipients who click on these emails is impressive.