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Give your customers’ opinions a platform!
First of all: The masses are what counts – so it can’t be a bad thing!Invite customers to write reviews and ratings. Have your sales and back office colleagues actively ask for customer opinions!Simply being open to your customers’ opinions, combin with the best service, can turn these customers into ambassadors for your brand.
Next: Gather expert opinions!The voices that offer real facts, data, and figures as additional support are louder!
People who have process knowlge are trust
It doesn’t matter whether it is academic expertise or experiential knowlge. Therefore, make your brand an expert topic.
And then: use acquaintances! Also and especially on social mia .
When people from our network recommend something to us, we norway mobile database usually rely on it. The person providing social proof is one of us .
Use other marketing tools to spread your social proof in theonline world. Examples:Do you have a visitor counter / guest forum on your website?Do you collect and publish customer reviews and expert interviews?
Are people talking about your company and your products in communities?
How does social proof help increase conversion rates? Give your customers conversion rate, also call conversion rate, is an important success metric why trust must be at the core of b2b communication in inbound marketing. It indicates how many visitors to a website decide to take a specificaction and thus become a lead or potential customer.Your free whitepaper – Lead generation in online marketingTo increase the conversion rate, we always recommend putting yourself in the shoes of your potential customers:
What motivates your customers to download an e-book?
What actually makes your customers make a purchase?Does a line data visitor easily find what they are looking for on your website?Can items found be order easily, quickly and securely?And regarding your social proof in marketing AND sales: Do you actively support a new customer’s decision through real experience?
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