Cascading mailings in messengers: how to save on advertising and service messages

What is Cascading Mailings?

Cascade mailings are a method in which a qatar phone numbers list company sends identical messages to a client through different communication channels. The messages themselves are sent sequentially. Cascading mailings one after another, until the user reads the message or performs a target action, such as making a purchase.

Example: a store sends the first message with  a reminder about a discount in WhatsApp. Then, if the user fails to receive the message, he receives the same message. Cascading mailings or a shortened version of it, only in SMS – and so on down the chain .

Why do you need a cascading mailing? 

Cascading mailing has a number of advantages, which is why it is often used in business. For example, it helps:

1. Increase business coverage. First of all, cascading mailings are aimed at increasing conversion and sales. Even if your client does not read the message in Viber, he will be able to receive the same information in WhatsApp. Thus, the probability of purchasing a particular product increases significantly.
2. Save your budget. Since the mailing starts with the most budget channels, there is a high probability of paying for the delivery of messages only to them, thereby reducing costs.

But even if you have reached a more expensive arnold hoog field service engineer communication channel, you can still save money with the help of mailing . The thing is that thanks to the previous channels, you have only a part of the users who have not read the messages – let’s say, 25%. This means that you will pay for SMS mailing not for 100% of users, but only for 25%.

When to Launch a Cascade Email Campaign

Cascade mailings can be used for a variety of purposes – notification of promotions, service information, feedback collection, etc. Let’s give examples of chains depending on the mailing goals and business features.

Online store

From the customer’s point of view, one of the most important things in online stores is quality service . Therefore, here, cascading mailing can be used vietnam news latter as a notification about delivery or order status.